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Newsletter · 19 April 2023 |
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WoM23 highlights – read the interviews and sign up - Daily Keynotes – topics and speakers
- Rapid Pricing – Cornelia Völzmann, Interrogare
- Current trends – INNOFACT, NORDLIGHT and Survalyzer
- Virtual shelf – Joachim Odendahl & Janika Kordsachia, EARSandEYES
- Digital Qual – Dirk Wieseke, KERNWERT
- Crises, families, brands – Thale Fleming, Meinecke & Rosengarten
- Analysing social data with AI – Marc Trömel, VICO Research & Consulting
WoM23 networking events: Mannheim, Düsseldorf and Cologne – register now - 8 May: Rhine-Neckar Researchers Meet-up in Mannheim (Séissmo + Q Agentur)
- 11 May: WeLoveResearch in Düsseldorf – interview Herbert Höckel, moweb & AMR
- 16 May: Event Finale at quotapoint Cologne
Industry news: - BVM announcing their new MD Alexander Herweg
- The Research Club Networking Party in Hamburg on 27 April
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Our events for the insights industry: - 8-16 May: WoM23 Week of Market Research (mainly online)
- 25-26 October: succeet23 trade show and CX summit (in-person)
Let's succeet together! |
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A program full of highlights |
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Start your WoM23 day with a Daily Keynote • Monday, 8 May, 10 am – in German: WoM kick-off: Ways out of the AI trap – Where are you going, market research? Jens Krüger, Bonsai Research; Herbert Höckel, moweb research/AMR; Christian Arndt, High-Tech Gründerfonds; moderated by Holger Geißler, marktforschung.de • Tuesday, 9 May, 9 am – in English: How to prevent survey fraud and assure data quality? Judith Passingham, Esomar; Florian Kögl, Redem; Andrew Cayton, Purespectrum; moderated by Holger Geissler, marktforschung.de • Wednesday, 10 May, 9 am – in German: How much consulting does market research need, how much market research does consulting need? Andrea Wielpütz, Congstar; Bastian Verdel, StraightONE; Ralf Strehlau, ANXO Management Consulting; Reinhold Barchet, AMR; moderated by Prof. Horst Müller-Peters, marktforschung.de • Thursday, 11 May, 9 am – in German: Inflation, war, climate change … The end of (consumer) pleasure? Stephan Grünewald, Rheingold Institut; Orhan Kocyigit, Harris Interactive; Rolf Bürkl, GfK; moderated by Prof. Horst Müller-Peters, marktforschung.de • Monday, 15 May, 10 am – in German: AI and Market Research – What has changed with ChatGPT & Co? Dr. Caroline Kaiser, NIM; Dr. Jonathan Mall, neuroflash; N.N.; moderated by Alexander Kolberg, marktforschung.de • Tuesday, 16 May, 9 am – in German: Blind spots and corners – challenges in recruiting Birgit Jesske, Infas; Dr. Holger Liljeberg, Info Group; Tim Thelen-Liesenfeld, Foerster & Thelen Teststudio; moderated by Holger Geißler, marktforschung.de |
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| How to use insights from social data for product optimization Discover the full potential of consumer feedback from the social web! Learn how you can combine AI and qualitative market research to generate relevant insights from the large volume of feedback and successfully integrate these into the product improvement process. Marc Trömel, CEO and co-founder of VICO Research & Consulting, will show you concrete examples and use cases, which technologies and requirements are necessary and how to get all stakeholders on board. ► Register now!
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| | In volatile times, an increasing uncertainty and the pressure to react to new situations affects consumers and manufacturers alike. As prices continue to rise, consumers' willingness to pay is decreasing. - But does the additional financial burden make consumers more price sensitive?
- Where are the price thresholds and how should a manufacturer react to a price increase in the market environment?
- How do market and preferred shares change when different price adjustments are enforced in the market?
In her webinar at Week of Market Research, Cornelia Völzmann, Interrogare, will show which methods are available to provide answers and what needs to be considered at the moment. ► Read the advertorial here. |
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| | The world is going through numerous crises, and even if the market research industry has escaped largely unscathed, the agencies have not been left unaffected. INNOFACT, NORDLIGHT and Survalyzer – Premium Sponsors of Week of Market Research WoM23 – have their say in this interview and tell us what they think is going on in the insights industry. ► Read the interview here. |
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| | The EARSandEYES shelf, which holistically shows products in the competitive environment, is intended to give clients clear recommendations for action. How does it work and what are the advantages compared to a replica shelf in a viewing facility? An interview with Joachim Odendahl and Janika Kordsachia about their webinar topic at Week of Market Research. ► Read the interview here. |
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| | Digital qualitative research works – a discovery made possible by the Corona epidemic. Dirk Wieseke, KERNWERT, reveals the hurdles that this method still has to overcome and why the debate about methods will never lose its relevance. ► Read the interview here. |
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| | Climate crisis, pandemic, war and energy crisis – the fields of tension in which families live today are manifold. Thale Fleming, Meinecke & Rosengarten, will give an overview in her session at Week of Market Research. And she will elaborate on opportunities for brands to reach families in the world of 2023. ► Read the interview here. |
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| | The internet provides a huge amount of customer feedback. How can the relevant insights be generated from this? We spoke to Marc Trömel, CEO and co-founder of VICO Research & Consulting, in advance of his WoM webinar about how this process works and what role AI plays in it. ► Read the interview here. |
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| | What can't be missing at Week of Market Research? The WeLoveResearch networking party by moweb and AMR! The event has turned out to be a complete success in recent years, and this time, high above the rooftops of Düsseldorf, it once again offers the opportunity to review the first week of WoM23 over good food and a few drinks – and with a surprise guest. ► Read the interview with Herbert Höckel, moweb & AMR. |
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Networking Events at Week of Market Research |
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| | Natacha Dagneaud (Séissmo) and Oliver Tabino (Q Agentur für Forschung) are again organising an evening event in Mannheim, promising it will be great fun! The venue will be announced shortly. ► Register here for the "self-pay" event! |
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| | AMR Advanced Market Research and moweb research invite you to their party WeLoveResearch. Location: "Sturmfreie Bude" in Düsseldorf. Networking, speakers, finger food, drinks, music and a charity initiative. ► Sign up here and take part for free. |
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| | The quotapoint team would like to welcome you to their Cologne studio and to toast not only to a successful Week of Market Research, but also to their 25th anniversary. Cocktails, canapés, music, roof terrace and more. ► Sign up here and take part for free. |
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The sponsors of Week of Market Research WoM23 |
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| Alexander Herweg is BVM's new MD |
| The German association BVM has appointed Alexander Herweg as their new Managing Director. He succeeds Heiko Gothe, who left BVM at the end of 2022. Alexander Herweg has more than 20 years of experience in various management positions. Most recently, he was MD of a service company for the German Taxpayers' Association, where his responsibilities included leading the digital transformation of the association. More info > (in German) Photo: BVM, Christian Kielmann |
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| | The Research Club is back in Hamburg! Register now and join their 15th anniversary of hosting networking events in Hamburg. Special guest: John Mackay himself who is turning 75 this April. When: Thursday 27th April 2023 Time: 6.30pm – 11pm Where: Angie’s bar located in the Tivoli Theatre, Hamburg Info + tickets > |
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| succeet Calendar of industry events |
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Fresh input, inspiring exchange – that's what our three events will provide: the Week of Market Research WoM23 in May, as well as the succeet23 trade show and the CX summit in October. Get in touch and book now. |
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Info for interested attendees / visitors: |
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Send us your news releases |
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In the newsletter section featuring the industry, we publish selected news from our partners and clients. Would you like to be included with your news? Mail your releases to info@succeet.de – thank you. |
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succeet on the web and on LinkedIn |
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News on the succeet events can also be found on our website and via LinkedIn: |
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succeet GmbH Im Baumstückle 45 | 71334 Waiblingen | Germany Phone: +49 7151 90 383 90 | Mail: info@succeet.de | Web: www.succeet.de Registration Court: District Court Stuttgart, HRB 775067 Managing Directors: Heinrich Fischer, Holger Geissler, Simone Waller-Klink |
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