meet and succeed

The New Leading Trade Show for the Insights Industry


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The new Trade show for the insights industry

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BVM Berufsverband Deutscher Markt- und Sozialforscher e. V.

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New – yet quite familiar, that's what we wanted to achieve when we started thinking about a new trade show for the Insights Industry in late summer 2020. The aim was to enrich proven trade show elements with new, digital formats. The first step has been taken, the second is in the middle of implementation. After the successful virtual succeet21 in April, we are now looking forward to meeting you in person in October, 2021.

The Corona pandemic provided the impetus for a hybrid trade show approach, consisting of a virtual event in April and a presence event in October. We held the virtual event from April 14 to 16, 2021, with great success, attracting more than 80 exhibitors and offering over 60 specialist presentations. And with 2,700 international participants, we managed to live up to our claim of becoming the leading trade show for the Insights Industry.

Now – in August 2021 – we have received the necessary confirmation from the political authorities that we will be able to hold the presence trade show on 27 and 28 October 2021 at the MOC Munich. In their cabinet meeting on 20 July 2021, the Bavarian state government granted official approval for Bavarian trade shows as of 1 August 2021, after the TrendSet pilot trade show had been successfully held in July on the basis of a comprehensive health and safety concept.

Of course, the government sets corresponding requirements. On the one hand, there is the "3G concept", which only allows those who have been vaccinated, recovered or tested to take part in trade show events. On the other hand, the principles of "maintaining distance, hygiene and traceability of participants" are obligatory for visitors and exhibitors – as is the wearing of face masks.

This means that succeet21 can take place "without regard to Covid incidence" – i.e. is not dependent on a specific incidence level. This gives all of us the necessary planning security

Have a look at the following pages to see how you can generate new leads and maintain existing contacts by joining succeet21.

We look forward to seeing you – let's succeet together!




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Exhibitor information

Trend-setting hybrid trade show concept – virtual presentation platform combined with the presence event at the MOC Munich – Corona-resistent guaranteed!

Attendee Information

THE annual meeting of the insights industry – conceptually further developed and enriched with digital presentation formats – Corona-resistent guaranteed!


Phone:  +49 7151 / 90 383 90


succeet GmbH
Im Baumstückle 45
71334 Waiblingen