meet and succeed

The New Leading Trade Show for the Insights Industry


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The new Trade show for the insights industry

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BVM Berufsverband Deutscher Markt- und Sozialforscher e. V.

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Customer Intelligence & Engagement

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New - yet quite familiar, that's what we wanted to achieve when we started thinking about a new trade show for the Insights Industry in late summer 2020. The aim was to enrich proven trade show elements with new, digital formats. The first step has been taken, the second is in the middle of implementation. After the successful virtual succeet21 in April, we are now looking forward to meeting you in person in October, 2021.

The Corona pandemic provided the impetus for a hybrid trade show approach, consisting of a virtual event in April and a presence event in October. We have already been able to implement the virtual event from April 14 to 16, 2021, with great success, attracting more than 80 exhibitors and offering over 60 specialist presentations. And with 2,700 international participants, we have lived up to our claim of becoming the leading trade show for the Insights Industry.

Now - in the middle of the year 2021 - we are starting with the realization of part two, the presence event in October, 2021. In the meantime, there is a lot of tailwind: increasing vaccination rates, testing possibilities on site and the convincing protection and hygiene concept of Messe München make us absolutely confident that we will be able to realize it.

The decision of the Bavarian Council of Ministers of May 18, 2021, that "a resumption of trade fair operations would be possible by September 1, 2021, at the latest" also gives us the necessary planning security for the fall event.

The presence event will take place at the Munich Order Center (MOC) of Messe München on October 27 and 28, 2021 and has been consistently developed in compliance with current hygiene regulations. Essentially, this means more space for visitors and exhibitors to comply with spacing regulations. A modern visitor and admission management system helps to prevent overcrowding and ensures that contacts can be tracked.

We look forward to welcoming you to generate new leads, maintain existing contacts and see business friends again.

Let’s succeet together.



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Exhibitor information

Trend-setting hybrid trade show concept – virtual presentation platform combined with the presence event at the MOC Munich – Corona-resistent guaranteed!

Attendee Information

THE annual meeting of the insights industry – conceptually further developed and enriched with digital presentation formats – Corona-resistent guaranteed!


Phone:  +49 7151 / 90 383 90


succeet GmbH
Im Baumstückle 45
71334 Waiblingen