Experienced market researchers know that open-ended responses provide richer, more unbiased feedback. However, they also generate large amounts of unstructured data, often in multiple languages.
To unlock the full potential of open-ended responses, a combination of art and science is required. They offer valuable insights into customer experiences, key drivers of satisfaction, loyalty, and customer lifetime value.Thanks to AI technology, CX and market research professionals are experiencing a revolution in open feedback analysis. While many researchers believe AI will take market research to the next level, opinions on acceptance and expectations remain mixed. This guide demonstrates how AI, combined with proven market research methods, can fully harness the potential of open-ended responses.
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