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In the world of survey research, “representative” is a powerful label. But are surveys that are labeled as representative really always meaningful? INFO GmbH takes a critical look at the inflationary use of the term and the responsibility of research institutes. Read >

Discover the future of customer experience with Caplena! Immerse yourself in exclusive webinars that offer you insights into the art of feedback navigation and the use of generative AI. Watch the video trailer now and register to be part of it! (in German) Read >

Market impact models are a dime a dozen. For medium-sized companies, they are often too abstract, too complex and usually not realisable and market-effective enough. The K&A SPICE approach (SPICE for Smart Positioning In Context Experience) is a smart market development tool that provides pragmatic and directly realisable answers to urgent brand management questions via a brand MOT with a small budget. Read >

Stephan Pamp, long-time operator of the crowdworking platform clickworker and co-founder of resonio, shares his insights into quality assurance for online surveys. Learn more about practical approaches to ensuring data quality and register free of charge for the webinar on 22 April to gain valuable strategies. Read >

In an exclusive interview, Lea Schlue provides insights into her passion for data visualisation and explains how she found her way into this fascinating discipline. As an expert in online reporting, she also explains the importance of visually appealing dashboards and their potential for companies. Read on to find out more about the art of storytelling with data and how this can have a lasting impact on business growth. Read >

In an interview with industry experts Marc Leimann, Managing Director of Norstat Germany, and Sebastian Stahlhofen, Business Development Director DACH at Talk Online Panel, we delve into the current challenges and strategies of the market research industry. Find out their exclusive insights here. Read > is self-service market research for anyone who needs to make good decisions quickly. Within 48 hours, kvest generates insights for you and answers your questions. In the Pitch Research Platforms & DIY for Week of Market Research, presents the kvest test - e.g. a design or concept test - live. The collaboration with the brand with the famous bottle shape provides an application example. Read >

How can a B2B market research community be successfully integrated strategically and utilised operationally? Ansgar Bürger, Strategy Development at Trilux, and Axel Schomborg, Head of Customer & Consumer Research at Produkt + Markt, will address this question in their webinar on 16 April. Read >

Discover the keys to customer satisfaction! Find out in the upcoming webinar with Oliver Kern from SKOPOS CONNECT how the combination of customer feedback and insight communities can become a formula for success for your company. Join us and be inspired! Watch the trailer for the webinar now! (in German) Read >

The world of market research is undergoing a transformation that goes beyond traditional boundaries. In their webinar, which will take place on Tuesday, April 23, 2024, Kathrin Schaarschmidt, Director Qualitative Research, and Dominik Racké, Senior Research Manager at SKOPOS RESEARCH, will open the door to exclusive insights into innovative market research methods. Watch the trailer for the webinar now! (in German) Read >

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