succeet Blog

SUCCEET BLOG

In just a few months, succeet, the largest international trade show for the insights industry, will open its doors in Wiesbaden. There is great anticipation for the industry's annual “class reunion”. We asked Alexander Herweg (BVM) and corporate market researchers Annika Krämer (Stihl), Beate Waibel-Flanz (Rewe), Lisa Dust (Kao Germany) and Matthias Wenzel (Storck) for an interview: What can visitors to the trade show expect to find at the BVM stand at succeet25? And why should corporate market researchers definitely visit succeet25? You can find the answers in the interview. Read >

Appinio was founded in 2014 with a clear mission: to revolutionize the market research industry. But how did Appinio manage to become a successful company without external funding and at the same time challenge the industry's traditional methods? In this interview, CEO Max Honig provides exciting insights into the challenges, innovative solutions and the decisive turning point during the Covid pandemic. Learn about the principles behind Appinio's impressive growth and how the international remote-first team contributes to its success. Read >

The market research industry in Germany is stable, but with moderate growth expectations, as a recent ADM survey shows. In an interview, Bernd Wachter, Chairman of the ADM and CEO of Psyma, talks about the challenges and opportunities facing the industry, including the increasing importance of AI and synthetic data. He explains why it makes sense to move succeet to the spring, what recommendations he has for members with regard to succeet25 and gives an outlook on what visitors can expect from Psyma's and the ADM's presence at the trade show. Read >

Trade shows continue to be an indispensable element of the business world. They provide a unique platform that offers many benefits to both exhibitors and visitors. While each group has specific objectives, there are also overlaps where both sides benefit equally. In this article, we highlight the common benefits of attending a trade show for both exhibitors and visitors. Read >

In 2024, eye square GmbH celebrates its 25th anniversary. A quarter of a century in which the company has achieved significant milestones. In an exclusive interview, Philipp Reiter, COO and Partner at eye square, gives us a look behind the scenes. We talk about the company's impressive history, key successes and exciting plans for the future. Find out more about eye square's innovative strength and journey - from its beginnings to today and beyond. Read >

Cooperation, cohesion and a good dynamic in a team are crucial for the success of a company. This is why many managers are looking for effective methods to strengthen team spirit. One often overlooked but extremely effective measure is a joint trade show appearance. Find out why in this blog article. Read >

The postponement of succeet to spring 2025 has given the preparation team unplanned time to tackle things that are often neglected. For example, the corporate design has recently been updated. But some changes are also being made to the trade show, which will take place in February 2025. Heinrich Fischer, Simone Waller-Klink and Julia Hentschel talk about the plans for succeet25 in an interview. Read >

Interrogare is celebrating its 25th anniversary this year - a reason to celebrate! We asked CEO and founder Peter Wiegelmann for an interview and asked him about the history, highlights and future of Interrogare. Read >

In the world of survey research, “representative” is a powerful label. But are surveys that are labeled as representative really always meaningful? INFO GmbH takes a critical look at the inflationary use of the term and the responsibility of research institutes. Read >

Discover the future of customer experience with Caplena! Immerse yourself in exclusive webinars that offer you insights into the art of feedback navigation and the use of generative AI. Watch the video trailer now and register to be part of it! (in German) Read >

Bitte warten, Verarbeitung läuft ...