succeet Blog


In the latest interview with Cornelia Völzmann and Sören Scholz from Interrogare, we talk about the concept of mental availability and category entry points. What is mental availability and how does it relate to category entry points? You can find out more about this topic in the article. Read >

Since 2008, the German Society for Online Research (Deutsche Gesellschaft für Online-Forschung; DGOF e.V.) has presented the annual GOR Best Practice Award at the international General Online Research (GOR) Conference. The Award competition is about demonstrating how applying online research and/or data science methods create value and impact. As the next GOR is already in full preparation (GOR 24 will take place from 21 - 23 Feb 2024 at the Rheinische Fachhochschule Köln), candidates for the GOR Best Practice Award 2024 are now being sought. Yannick Rieder, DGOF Board member and GOR Best Practice Jury Chair, gives insights into the Call for Papers and the selection process. Read >

In a world where everyone broadcasts, "listening" is in demand. The market and media research needs new concepts for this. Read an interview with Jens Lönneker about the latest study on media acceptance and media criticism in Germany. Read >

Market research teams have evolved from information providers to active shapers of the customer experience. In our new blog post from Stefan Kolle from Futurelab, you will learn how these teams are adapting to not only provide data, but to derive effective actions and support CX strategies. We will show you the critical steps to successfully navigate this transformation and become a key player in your organisation. Be inspired by the new era of market research. Read >

Read the interview with Johannes Hercher from Rogator AG to find out what online panels are and what benefits they bring. Also, learn all about communities and how companies can ensure that after setting up their own online panel, it remains successful in the long term and brings the desired benefits. Read >

Business and society are currently facing the greatest challenge since the Industrial Revolution. We are talking about the transformation to a sustainable society. But this involves nothing less than the remeasurement of the world. Because nothing will ever be the same again: experience, research results, previous benchmarks - everything is wastepaper and must be put to the test. Who else could do this but market and social researchers? The discipline will play a central role in the coming years. The 2024 German Market Research Congress is therefore dedicated to this topic: "The Sustainable Society: Successful Transformation through Market Research". Read more about this topic in the free BVM whitepaper. Read >

eye square, a Berlin-based market research institute with global activities focuses on the goal of researching the digital experience of people in all environments. From UX and CX, shopping, brand and media experience to AI and gaming – eye square investigates what people experience in digital interactions. Its current research focus is “Meaningful Attention”. Philipp Reiter is COO and partner of the company and explains what this means - and what eye square has in store for this year’s succeet. Read >

At a time when technology and innovation are reshaping the market research landscape, we spoke with Dr. Jessica Schomberg of Produkt + Markt about 50 years of full service, quality and the role of artificial intelligence (AI). Read >

The client of research has changed profoundly over the decades. These are no longer mere clients of research, forced to extract of their insights trough external agencies. Today's clients have substantial abilities to gather their own data and interpret it, at least at a basic level, delegating only a fraction of their projects to research agencies. Find out more about the changing face of the insights client in the free ESOMAR whitepaper. Read >

Where can artificial intelligence help in market research? Are there downsides, and if so, what are they? And what does Germany need to do to keep up with China and the USA? Janina Mütze from Civey answers these and other questions in an interview. Read >