The market research industry in Germany is stable, but with moderate growth expectations, as a recent ADM survey shows. In an interview, Bernd Wachter, Chairman of the ADM and CEO of Psyma, talks about the challenges and opportunities facing the industry, including the increasing importance of AI and synthetic data. He explains why it makes sense to move succeet to the spring, what recommendations he has for members with regard to succeet25 and gives an outlook on what visitors can expect from Psyma's and the ADM's presence at the trade show.
Read >