Review – Week of Market Research WoM23

Our colourful online festival, the 4th Week of Market Research WoM23 took place from 8-16 May 2023. succeet again organised the event together with cooperation partner, , largest industry platform in the DACH area – with great success:

  • 84 events, including 3 offline evening events
  • 6 festival days
  • 6,664 registrations for the events
  • 25 sponsors

Read the follow-up "That was the fourth Week of Market Research – facts and figures" (in German on

Missed a session?  Click here for the recordings

Quicklinks: daily keynotes / panel discussions

•  in English:

How to prevent survey fraud and assure data quality? Judith Passingham, Esomar; Florian Kögl, Redem; Andrew Cayton, Purespectrum; moderated by Holger Geissler,

•  in German:

Auswege aus der KI-Falle – Wohin mit Dir, Marktforschung? Jens Krüger, Bonsai Research; Herbert Höckel, moweb research/AMR; Christian Arndt, High-Tech Gründerfonds; moderated by Holger Geißler,

Wie viel Beratung braucht die Marktforschung, wie viel Marktforschung braucht die Beratung? Andrea Wielpütz, Congstar; Bastian Verdel, StraightONE; Ralf Strehlau, ANXO Management Consulting; Reinhold Barchet, AMR; moderated by Prof. Horst Müller-Peters,

Inflation, Krieg, Klimawandel & Co: Das Ende der (Konsum-)Lust? Stephan Grünewald, Rheingold Institut; Rolf Bürkl, GfK; Orhan Kocyigit, Harris Interactive; Dirk Ziems, Concept M; moderated by Prof. Horst Müller-Peters,

KI und Marktforschung – Was ändert sich durch ChatGPT & Co.? Dr. Carolin Kaiser, NIM; Andreas Woppmann, advise; Heiner Junker, Produkt + Markt; moderated by Alexander Kolberg,

Blind Spots und tote Winkel – Herausforderungen in der RekrutierungBirgit Jesske, Infas; Dr. Holger Liljeberg, Info Group; Tim Thelen-Liesenfeld, Foerster & Thelen Teststudio; moderated by Holger Geißler,

► More recordings of the Week of Market Research WoM23 are available in the  media library at 


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