Newsletter | succeet.de

Newsletter, 07 April, 2021

The countdown has started: just a few more days and succeet21 will open its virtual doors.

Register now for succeet21 (14-16 April) – free of charge for insights professionals. Sign up for the event and for the sessions.

succeet21 – that‘s more than 80 exhibitors and about 60 presentations with top-class speakers.

We look forward to seeing you – let's succeet together!

Just a quick note: our newsletter is also available in German – you can update your language preferences here.

succeet21 news

Perfect Stand Match

Searching for stands – and finding them!

We wish you an inspiring trade show experience and many valuable contacts! 80+ stands will be arranged in three halls – in alphabetical order by company name. Feel free to take an extensive look around and browse through the exhibitors' digital offerings.

And which stands should you definitely not miss? Well, that depends on your research needs, of course. For a convenient search, succeet21 integrates Perfect Stand Match. Search and find stands with the tool, based on a selection of keywords. Use it to create your individual ranking of the stands - simply by selecting the categories most relevant to you. Check it out at the event!

In addition, our event platform offers a full-text search function.

So: browse, search, find! That's succeet21.

Dashboard

Create your own agenda!

Have you already registered for the event? Then you can now plan your individual agenda. In the dashboard, all presentations are displayed in the "Overview" section on the left. Click on the "Sign up" button to register for the sessions of your choice. The presentations you select will appear in the "My agenda" column on the right and you will receive an e-mail confirmation with a link to log in directly.

More info: The abstracts of the presentations as well as short bios of the speakers are available there. Check it out!

Click here to go to the event platform.

Networking, chat tools, stand matching, lounge, party

Make valuable business contacts!

succeet21 offers the participants a wide range of opportunities for establishing contacts and exchanging ideas – take advantage of them:

1. direct line: chat tools (text/video) enable direct contact with exhibiting companies at stands.

2. perfect stand match: succeet21 integrates a tool that provides each participant with an individual ranking of the stands based on a category selection.

3. networking powered by INFO GmbH:.succeet21 integrates congreet. The tool shows registered participants which other participants share their interests and offers convenient messaging.

4. succeet21 Lounge powered by Frenus: get in touch with colleagues and business partners at virtual tables via video chat – on April 15 at the latest, at the evening get-together following the panel discussion.

5. The Research Club networking party: join the party in the evening of day 1 (April 14). Participation free of charge – register here.

Experts‘ Statements

We asked the industry experts:

Which are the current industry topics and trends that are particularly relevant to your company at the moment? What innovations will you be showcasing at succeet21?

Read here and in the next newsletter issues what our exhibitors have to say about it!

Smart automation

“Many rely heavily on tracker studies to evaluate brand health and performance over time. But how can manually managed continuous research projects keep up with the accelerated shifts in global sentiment and behavior? The global crisis has highlighted process inefficiencies and demands faster insights to keep up. Smart automation can help. Track by Cint uses zero-touch wave automation and provides one centralized place to set up, launch and monitor research projects, all while removing time-consuming manual steps. This means more time to focus on putting quality insights to work.“

Jan Gerspach, VP Central Europe, Cint

Growing interest in in-person research

“Fieldwork teams globally have never stopped thinking about how we would be able to support our clients in-person research needs. In-person qualitative research is happening. Fieldwork has successfully completed in-person research in all 15 of our facilities since we have re-opened starting in May. We have safe onsite logistics with a commitment to outlining expectations for anyone that visits our offices – employees, study participants, and clients. As more information is released and vaccinations rates increase, we are seeing the interest in in-person research grow. Respondents are engaged and show rates continue to be strong.“

Sarah Kotva, Executive Vice President, Fieldwork Inc.

Strengthening client relationships

“2020 was a special year for us all. Still we here at GapFish managed managed to strengthen our client relationships and expand our Panels – to become the biggest ISO-certified Online-Access-Panel on the market. At the same time we we have been certified as climate-neutral, a cause very dear to us and in which we will always increase up our engagement. On the product side we are happy to present our innovative ‘Traces’ panel with our partner GIM and an exciting OOH-research approach in our Live Presentation at the succeet21. We are also excited to see how the post-cookie era will affect the ‘new normal’ of the advertising impact research.“

Jonathan Heinemann, VP Business Development & Sales GapFish GmbH

Successful advertising

“In practice, many campaigns suffer from suboptimal ads. Successful advertising relies on effective ads. Therefore, the creative design process is crucial. However, the marketing department often has little control over this process. The task is handed over to the creative agency, completely. This is quite risky: ‘Little control’ over a ‘crucial factor’ means asking for trouble. MediaAnalyzer supports brands with research tools which can be integrated into the creative process and help to guide creation. Visit us at succeet21 to learn more about successful ads.”

Dr. Steffen Egner, Founder & CEO MediaAnalyzer

Business-critical insight

“At Confirmit, our focus is on supporting MR agencies in a world where they are under constant pressure to deliver business-critical insight faster than ever. Our solutions are built by insights professionals, for insights professionals and our mission is to help them to turn insights into stories that fuel action. The heart of our business is the people behind our technology so we can’t wait to start meeting up with the industry in 2021. We are excited to be part of Succeet21 to share our latest innovations that cover every facet of research from data to action – and everything in-between!”

Michael Lersch, Managing Director DACH region, Confirmit

Industry news

April 13: BVM regional event

What customers really want

The German association BVM invites you to join their next digital regional event: Tuesday, April 13, 6:30 p.m., via Zoom.

As part of the series of events on the award winners and nominees of 2020, Sabrina Neitzel, Mainova AG, and Gabriela Pesch, CoreFinding, will be presented as the nominees for the BVM Innovation Award, in more detail and with current implementations of the project and a live demo of the methodology.

The event will be held in German. Attendance is free. More info and registration here.

For a bigger picture

new business und markenartikel

Media partners providing background information

News and reports from the advertising industry and media world

new business is the news medium for top agencies: campaigns, pitches, new business and personnel news – up-to-the-minute and exclusively for insiders. Plus the latest news from the media world: titles and formats from print to online with their performance values and target group offerings. Topic specials provide background information, expert opinions, case studies and market analyses for well-founded decisions in advertising strategy and media planning.

new-business.de provides the latest news from the communications market several times a day from Monday to Friday.

Here you can test the newsletter.

The magazine for brand management

markenartikel is published by Markenverband e.V., Berlin. The Markenverband and the organization Werbungtreibende im Markenverband (OWM) are made up of more than 400 branded goods companies that manage over 1,000 major brands. The trade journal reports on companies in a practice-oriented and well-founded manner and presents their brand management strategies and management concepts in portraits and interviews.

markenartikel-magazin.de summarizes current events on the topic of brand management in a twice-weekly newsletter.

You can test the newsletter here.

More succeet21 event news

Important facts in a nutshell

succeet21 – what participants need to know

virtual trade show with large exhibition and presentation program

participation is free of charge for trade visitors

April 14-16, open all day, booths staffed from 9 to 6, presentations start at
9 am (CET Europe/Berlin)

plan your trade show visit – these are our exhibitors

In our presentation program you can create your individual agenda: sign up for the individual lectures; you will receive a confirmation e-mail with a log-in link for each session selected.

We wish you a successful trade show. Enjoy the event!

Partners and sponsors of succeet21

A warm thank you for the excellent cooperation!

It’s about time to say thank you to our partners and sponsors for their great support:

Premium Partners

Cooperation Partners

Media Partners

Party Partner

Official Networking Party on day 1 of succeet21

The Research Club - our party partner

Networking at its best - not only for party animals ? What would a trade show be without a party?! We are delighted to have The Research Club as the renowned organiser of our first official virtual networking party! Meet colleagues from near and far, take part in the online chat and quiz! Music will of course be provided on the virtual dance floor.

The party will take place on the first evening of the event, 14 April, from 6 to 9 pm. Participation is free of charge - register here.

The Research Club would be happy to receive a small contribution towards the running costs – you can select this as an option when registering.

See you at the party - latest.

Last but not least

Recommend us to others

Do your colleagues already know us? Feel free to recommend our newsletter to others.
Further registrations here: https://www.succeet.de/en/stay-current