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WoM23 sessions in English language: DVJ Insights, Factworks, Brandwatch, ESOMAR, Norstat + a panel on how to prevent fraud and assure data quality – check the topics and sign up for free WoM23: a program full of highlights – read the new blogs and register for free - AI-based tools – Katja Birke and Christiane Bernsen, Produkt + Markt
- Consumer trends – advertorial Brandwatch
- DIY market research – advertorial Netigate
- Current trends and challenges – Talk Online, Point Blank, K&A BrandResearch
- Online reporting solutions – Lea Margarete Schlue, SKOPOS ELEMENTS
- Mobile ethnography – Kathrin Schaarschmidt, SKOPOS
succeet23: companies you can meet at the trade show - NEW: hall plan showing stands booked and available
- list of exhibitors
- partners of the trade show
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Our events for the insights industry: - 8-16 May: WoM23 Week of Market Research (mainly online)
- 25-26 October: succeet23 trade show and CX summit (in-person)
Let's succeet together! |
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Week of Market Research – a program full of highlights |
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| | Speed with the help of AI-based tools? Yes! But it is even more important to develop a deep understanding of the issues, share knowledge and derive clear recommendations for action – so say Katja Birke and Christiane Bernsen from Produkt + Markt. With their Insight Lounge format, they present a new mode of working in which they closely involve all relevant stakeholders and aim to fully understand the target group. ► Read the interview here. |
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| | Optimize your products and your product communication through customer feedback from the social web! Learn in our free webinar at the "Week of Market Research" how you can use qualitative market research combined with AI to gain relevant insights and successfully integrate them into your business processes. Marc Trömel, CEO and co-founder of VICO Research & Consulting, will demonstrate with examples how you can exploit the full potential of consumer feedback. ► Take part and register now! |
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| | How are consumers adapting to the rising cost of living? How have their priorities changed? Brandwatch, Exclusive Sponsor of Week of Market Research, looks into the online conversations around shopping to identify how consumer shopping behavior has changed. In this blog, they take a closer look at the latest shopping trends. ► Read the Brandwatch advertorial. |
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| | With a view to the global situation, Christoph Welter, Point Blank, Dr. Uwe H. Lebok, K&A BrandResearch, and Sebastian Stahlhofen, Talk Online Panel, talk in the interview about what is currently on their minds. The three Premium Sponsors of Week of Market Research also share their thoughts on the use of ChatGPT, they talk about why brands remain inexperienced despite experienced marketeers and why online methods are indispensable even after Corona. ► Read the interview here. |
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| | Digitalisation has fundamentally changed the way we collect and analyse information. Especially in market research, a lot has happened in recent years. Whereas in the past, market research was mainly outsourced to large full-service agencies, small and medium-sized companies now have the opportunity to conduct market research independently and cost-effectively. In this way, the trend towards increased customer focus can be successfully embraced. But what about the quality of the data generated by DIY research? ► Read the Netigate advertorial. |
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| | How online reporting solutions can make working with data easier is what Lea Margarete Schlue from SKOPOS ELEMENTS will be showing at Week of Market Research with a real-life use-case: "Modern, Target Group Specific & Flexible – How Market Data Dashboards at Carlsberg Ensure Better Decisions". In this interview, she presents her webinar topic and reveals what makes the beer market so special. ► Read the interview here. |
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| | Mobile ethnographic research is more relevant than ever: thanks to the smartphone, it has never been so easy to research the everyday lives of consumers and to get very close to their daily routines and behaviours. Interview with Kathrin Schaarschmidt, Director Qualitative Research at SKOPOS, about the advantages of this method compared to traditional ethnographic research. ► Read the interview here. |
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WoM23 sessions in English – sign up |
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We are delighted to have these English-language sessions in the program of Week of Market Research 2023. Time zone: CET/Berlin. |
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| Tuesday, 9 May, 09:00 - 09:50 hrs. |
| How to prevent survey fraud and assure data quality? Judith Passingham, ESOMAR; Florian Kögl, Redem; Andrew Cayton, Purespectrum; moderated by Holger Geissler, marktforschung.de ► Info + registration |
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| Tuesday, 9 May, 15:00 - 15:50 hrs. |
| How do online video-based ads perform in reaching millennials and Gen-Z? Simon Kluge, Senior Business Partner at DVJ Insights ► Info + registration |
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| Thursday, 11 May, 10:00 - 10:50 hrs |
| From MaxDiff to Max Adoption: How to Derive Winning Feature Combinations With CRIS. Alexander Wendland, Senior Director, Factworks GmbH ► Info + registration |
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| Thursday, 11 May, 13:00 - 13:50 hrs. |
| What in the world are we thinking? Sparking change with consumer research and social data. Ed Crook, Brandwatch ► Info + registration |
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| Thursday, 11 May, 15:00 - 15:50 hrs. |
| Industry decentralisation and democratisation of data collection: a call for self-regulation and creative business models. Xabier Palacio, Senior Manager Intelligence Unit, Claudio Gennaro, Senior Advocacy Programs Coordinator and Gabriela Kusters, Head of Global Marketing, ESOMAR ► Info + registration |
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| Monday, 15 May, 12:00 - 12:50 hrs. |
| Research with B2B target groups – data & tips from a fieldservice provider Neil Harwood, Norstat Deutschland GmbH ► Info + registration |
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Networking Events at Week of Market Research |
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| | Natacha Dagneaud (Séissmo) and Oliver Tabino (Q Agentur für Forschung) are again organising an evening event in Mannheim, promising it will be great fun! ► Sign up here for the "self-pay" event. |
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| | AMR Advanced Market Research and moweb research invite you to their party WeLoveResearch. Location: "Sturmfreie Bude" in Düsseldorf. Networking, speakers, finger food, drinks, music and a charity initiative. ► Sign up here and take part for free. |
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| | The quotapoint team would like to welcome you to their Cologne studio and to toast not only to a successful Week of Market Research, but also to their 25th anniversary. Cocktails, canapés, music, roof terrace and more. ► Sign up here and take part for free. |
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The sponsors of Week of Market Research WoM23 |
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Partners of the trade show |
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Our sincere thanks go to the following companies who will be supporting the trade show in October as succeet23 partners. Premium Partners |
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| Calendar of industry events |
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Fresh input, inspiring exchange – that's what our three events will provide: the Week of Market Research WoM23 in May, as well as the succeet23 trade show and the CX summit in October. Get in touch and book now. |
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Info for interested attendees / visitors: |
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Send us your news releases |
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In the newsletter section featuring the industry, we publish selected news from our partners and clients. Would you like to be included with your news? Mail your releases to info@succeet.de – thank you. |
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succeet on the web and on LinkedIn |
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News on the succeet events can also be found on our website and via LinkedIn: |
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succeet GmbH Im Baumstückle 45 | 71334 Waiblingen | Germany Phone: +49 7151 90 383 90 | Mail: info@succeet.de | Web: www.succeet.de Registration Court: District Court Stuttgart, HRB 775067 Managing Directors: Heinrich Fischer, Holger Geissler, Simone Waller-Klink |
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