WoM22: recording info webinar, factsheet, exclusive sponsors

Newsletter • 13 January 2022

Recordings of our info webinars on Week of Market Research
Week of Market Research factsheet for download
The first exclusive sponsors of WoM22: GIM, Interrogare, Produkt + Markt
Industry news: Kantar Reputation Intelligence, Opinions, quantilope
Reading tips: secondary data, M&A

? Our events 2022 – save the date!
◾️ 9–17 May: Week of Market Research WoM22, online festival
◾️ 20–21 October: succeet22, in-person trade show in Munich

Let's succeet together!

Info on Week of Market Research · WoM22

Now available: webinar recordings and factsheet

Missed the info webinars on Week of Market Research WoM22? Click here for the recordings (YouTube):

The factsheet summarises facts and figures on the Week of Market Research and provides details on the participation formats –download factsheet.

WoM22 participation formats:

festival sponsoring
entry in the festival agenda
web seminars / workshops
tool and software pitches

We will be happy to assist you on all questions regarding your participation in the Week of Market Research – we look forward to hearing from you! ?
Get in touch >

Bookings for the Week of Market Research WoM22 are underway and already three agencies have committed their support to the festival as exclusive sponsors:

We are delighted and sincerely thank you! ?

Industry news

Merger of Kantar Reputation Intelligence, PRgloo and Onclusive

Technology investor Symphony Technology Group (STG) has completed the acquisition of Kantar's Reputation Intelligence business and announced the acquisitions of PRgloo and Onclusive. The three companies are merging to form a new global partner for media monitoring and measurement and workflow management for PR and communications. The new company will operate under the name Onclusive.
Onclusive will serve more than 9,000 clients in 130 markets. The company employs over 1,100 people in Germany, France, Italy, Spain, the UK, Ireland, the USA and Australia. More details >

Opinions opens new testing facility in Frankfurt, Germany

Opinions LTD announces the opening of Opinions Germany GmbH in Frankfurt, Germany, a joint venture of its Managing Directors Chris Sluder and Mark Kikel and the company's first location outside the US. The research and testing facility is located on a bustling street in the city center (address: Zeil 79) providing multiple recruitment opportunities for both street intercepts and pre-recruitment. This facility specializes in product and package testing, qualitative research, shopper, and on-shelf experience research. Matthias Trojnar and Jovana Kokir (pictured) will lead the Frankfurt team "where you will receive the same quality research and services you’ve come to know and expect from Opinions LTD over the past 20+ years", reads the company's press release.

Unlimited paid leave at quantilope

With the start of 2022, software company quantilope will enable their employees worldwide to take unlimited paid leave. With the new time-off policy, quantilope aims to further strengthen flexible working hours and its trust-based corporate culture, setting a new standard as an employer. The company has already been focusing on flexible working hours, a high degree of personal responsibility in scheduling and trust between employer and employee since its foundation in 2014. Read on >

Our reading tips: secondary research · M&A

◼️ "Creating new values with secondary data: use cases make it possible." Market researchers have access to more and more data. It is crucial to extract knowledge from these sources. Sebastian Schmidt, co-founder and managing director at SKOPOS ELEMENTS, uses a practical guide to show step by step how this can be done. A German article from the dossier on secondary research at marktforschung.de.

Read the article

◼️ "The 2021 insights industry M&A frenzy. What can we learn from the observed mergers and acquisitions activity?" A post from Simon Chadwick, Managing Partner at Cambiar Consulting and Editor in Chief of Research World at ESOMAR – on whose website the article was published.