succeet GmbH
Newsletter • 11. May 2022
Half-time at WdM22! We invite you to 3 more days of WoM22!
Today is the 3rd day of our online festival Week of Market Research from 9-17 May! Tomorrow and next week on Monday and Tuesday you can expect more interesting and a number of English-language events on the latest topics in market research, CX, UX, AI and much more.

Check out the WoM agenda and sign up for free – for as many sessions as you are interested in!
For the sessions to be held in English, click here. More details below.

In this newsletter you can read news from the variety of topics at WoM22 - today from, among others: DVJ Insights, INNOFACT, QuestionPro and Frenus.

With best regards
Your succeet team
Changes in our Program
Postponed from Wednesday, May 11 to Tuesday, May 17

14:00h CET:
Psychologie der Nachhaltigkeit - Ist Nachhaltigkeit für Konsumenten nur ein Lippenbekenntnis?
Dipl. Volkswirt, Betriebswirt (VWA) Martin Rosengarten, geschäftsführender Gesellschafter Meinecke & Rosengarten GmbH
► Check out and sign up
Topics in English at WoM22 – sign up
Week of Market Research goes international.This year, for the first time, there will be a number of English-language presentations, webinars, pitches and panels at WoM22. 
You can look forward to exciting topics and top speakers from: Factworks, Frenus, Rogator, intervista, Happy Thinking People, JTN, FFIND, Q Agentur für Forschung, Truth Consulting, Civey (with David Shor, Blue Rose Research), SampleNinja, InsiderCX, Norstat, SKIM, Kantar, ESOMAR, T-Systems international
Thursday, May 12
15:00h CET:
Advanced Conjoint for product and pricing decisions in an online shopping world
Yasemin Özdemir & Alexander Wendland, Factworks
Check out and sign up
Monday, May 16
10:00h CET:
War for talents – How can the market research industry win the battle for talents?
Panel discussion with HR experts: Graciella Garmann, Norstat, Roderick Bekker, SKIM, Sabine Reiter, Kantar – hosted by Holger Geissler,
► Check out and sign up
13:00h CET:
The successful and versatile online panel: Development and implementation
Marina Martin & Fabian Lubauer, Rogator 
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14:00h CET:
GPS-Tracking with a smartphone app
Beat Fischer, intervista 
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Tuesday, May 17
09:00h CET:
How Insights Professionals Can Take Advantage Of Smart Products And The Internet Of Things – Case Studies From The Automotive Industry And Connected Cars
Joachim Klink, T-Systems International
10:00h CET:
The Path to Powerful Personas
Katharina Ladikas and Vlada Gekhtman, Happy Thinking People
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11:00h CET:
Activating accurate online respondent profiling – AI to the rescue
Danyo Dimitrov, JTN
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12:00h CET:
FFIND answers: Where traditional market research meets with the most innovative quantitative methodologies
Ennio Armato, Alessandro Imborgia, Ennio Perini, Philipp Mutmann, FFIND
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14:00h CET:
The President's View of the Market Research Industry
Kristin Luck, ESOMAR President, Prof. Horst Müller-Peters,
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15:00h CET:
Support #MRX Ukraine – Networking for the Ukrainian Research Community
Oliver Tabino, Q Agentur für Forschung &
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15:00h CET:
Best Practices for Market Insights in B2B within the Innovation & Product Development Process
Thomas Allgeyer, Frenus
16:00h CET:
Why silence is not always golden: The underrated benefits of market research for PR, illustrated by the case for the World Gold Council
Denise Glasemann & Kamaljit Kaur, Truth Consulting
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Please also note the pitches with speakers presenting in English – here
More great WoM topics – in our blog
Long-term brand growth through new segmentation approaches
What is the most successful way for brands to grow in the short and long-term? Through the adoption of innovative growth strategies, brands can ensure their success - by simultaneously activating their main target group(s) and addressing the overall market.
Britta Schmitz, Senior Director Marketing & Consumer Intelligence and Catherine Gibson, Global Director Marketing & Intelligence at GfK provide useful insights to this at WdM 2022.

Register now!
In a world that is becoming increasingly interconnected, companies of all sizes have found that advertising campaigns that work well in one country, will not necessarily have the same impact in all markets. At DVJ Insights, we tested a wide range of creatives for global clients and learned that there are substantial differences in how attitudes towards an advertisement are formed across markets. – Download the PDF >
When creation takes on a life of its own, too little impact sets in
Advertising is often supposed to be particularly creative. However, there is often a gap between the fancy advertising creation and the actual product presented. Kirsten Fischer and Dr. Jens Wernecken from INNOFACT reveal in advance of their WoM event why this damages the advertising impact and how the COM@Test can prevent this. Read >
There's a huge difference between doing research and doing research the right way
Are Market, competitor, trend or technology analyses up to date or out of date? Thomas Allgeyer from the market research institute Frenus emphases the importance of those analyses for the B2B sector and shows what opportunities and challenges the industry is facing. Read >
Online communities provide insights into worlds of life that are still often unknown to us
Contrary to the frequent assumption that online communities are a purely qualitative solution, QuestionPro points out the quantitative potential of the method. With enthusiasm, Marcus Schatilow and Thomas Maiwald-Immer present their software for online communities and show how the technology provides real-life insights. Read >
The WoM22 sponsors – thank you all very much!
succeet22: trade show and CX-Summit
Book your stand and sessions
Exhibitor info for the succeet22 in-person trade show is available on our website – here.
We will be happy to advise you on all matters relating to your participation in the event. And we look forward to your booking enquiries – get in touch.
Check out the CX-Summit here.
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Further registrations and newsletter archive here >>
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