Please tell us why someone should take part in the Best Practice Award competition. What is so special about it?

To me, the international GOR Best Practice Award is one of its kind. It’s all about demonstrating and discussing state-of-the-art online research or data science methods successfully applied in practice. One could argue that other awards in the market research community also make similar claims. However, it’s a fact that all 4 shortlisted entries presented at this year’s GOR in September incorporated artificial intelligence in one way or another, despite it not being a selection criterion. This clearly proves that this award is at the forefront of innovation in practice. By requiring submitting in collaboration with clients or internal stakeholders, we ensure that the demonstrated projects also showcase their business impact.

What kind of case studies can be submitted to be considered for the GOR Best Practice Award competition?

As stated in the Call for Submissions, it should be an application of an “online research method” which is a rather broad description encompassing various approaches. These can range from smart qualitative approaches utilizing virtual interviews or quantitative online surveys to data science projects based solely on data from CRM databases. The business impact is what is of importance and can only be achieved by a combination of a great approach as well as an excellent collaboration between client and agency or internal service unit.

What happens after the submission – how does a presentation get a slot on the Shortlist and how is the winner determined?

There are several steps that need to be followed from the submission to becoming the winner of the GOR Best Practice Award.

First, it’s important that the deadline for the submissions for the next GOR in February 21-23 is the 30th of November!

To determine the shortlist, all submission will undergo a peer review process by a jury of experts consisting of both industry and agency professionals. Each submission will be reviewed three times to ensure fair evaluation.
All shortlisted submissions will then be presented at GOR, which is always one of the highlights every year! During the presentations, a jury panel comprised of industry experts and the event audience will collectively vote for the winner. The announcement of the winner will take place during the infamous GOR party held at the same day.

What do you think are the perks of competing for the GOR Best Practice Award?

There are many good reasons! From my own experience, I can attest that it’s a great opportunity to present your best case to others and to exchange with peers. Moreover, the winner will receive a nice trophy, gain media visibility and be granted with a slot at the succeet market research trade fair. So don’t miss celebrating this year’s winner presenting their case at 15:15pm on October 25 at the succeet.

Register now for the presenation at succeet23:
GOR Best Practice-Award-Gewinner 2023: Digital Media Types - mehr Zielgruppenverständnis mit kombinierter künstlicher Intelligenz
25 October 2023, 15:15 pm
Sign up here

Of course, a competition always adds some element of excitement, but it’s not solely about winning. In the sessions, there is always a lively discussion with a highly engaged audience and there is never enough time to answer all questions. The good thing is that you can continue the conversation afterwards over a coffee or later at the bar. It is always a great opportunity to network and gain inspiration by all the other outstanding presentations.

For me, personally, competitions and events like these are special aspects within the market research community as they provide a platform to showcase studies, discuss methods and outcomes. This sets us apart from other industries that don't prioritize regular exchanges in the same way. So, by applying for the best practice award you are not only enhancing the visibility of both yourself and your company. You are also actively supporting the market research community and the elements that make it so unique. Additionally, engaging in the Best Practice Award will provide you with fresh perspectives and insight from fellow professionals. Go and give it a try, you will be rewarded with an enriching experience!