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In marketing, the name of Byron Sharp is nowhere to be missed. His rule for brand growth: brands must be mentally and physically available. But how can brands achieve mental availability? And how can market research provide insights that show marketing the status quo as well as strategies for action? At succeet22, Sören Scholz will be presenting the results of a study that Interrogare conducted to compare the impact of various methods. He will introduce a mix of methods that pave the way for successful brand growth through availability. Here you’ll find out more. Read >

Most companies have recognised the importance of customer experience for sustainable growth. But designing CX successfully can be challenging – says CX expert Nicolas Riedle, Director Pre-Sales CX at our premium partner Kantar. In his presentation at the succeet22, he will show what is important and how to cope with barriers. Here’s an overview. Read >

Why is the trade show important for our exhibitors? What topics do they focus on, what is particularly relevant to them? A number of companies have sent us their statements on this. We have gathered some of the quotes for you here. Take a look right now! You can find all company quotes online in our list of exhibitors. Read >

A mixture of technology, emotions and speed can be experienced this year at our Premium Partner Produkt + Markt: the market research agency will be represented at succeet22 with an exhibition stand as well as several presentations and intensive workshops. Produkt + Markt will bring exciting topics to the event – find out more here. Read >

succeet22 is one of the best platforms in Germany – a place for exchange and fruitful ideas. Says Manfred Tautscher, Managing Director at SINUS-Institut, in this interview. The market research agency supports the trade show as a cooperation partner. We also talked about their Sinus-Milieus. Read on to find out which customer studies can be enriched with them and what is important. Read >

Walter Freese (Interrogare) about sustainability

For some years now, the term sustainability has been on everyone's lips and is omnipresent in technical papers and at events – at succeet22, our premium partner Interrogare will be presenting on outsmarting the do/say gap. Depending on one's point of view, sustainability is commonly interpreted as an important distinguishing feature or as a green-washing measure. But what exactly is meant by sustainability? Walter Freese puts the topic into context. Read >

With his presentation "Social Media Market Research with AI Text Analysis for more successful products (with examples from the automotive and electronics industry)" Marc Trömel, Managing Director VICO Research & Consulting, will be attending succeet22. We talked to him about new approaches and method combinations of AI and web monitoring. In this interview, he provides insights into how large-scale social media market research can be automated in human quality. Read >

With Expert Insight Lounge and IN|SPIARY Innovation Community, our Premium Partner Produkt + Markt presents two community formats at the trade show. They allow to get in touch with the target group, get their feedback and use their creative potential. What is the difference between the formats? For which research needs are they suitable? This is what Dr Jessica Schomberg and Natali Pohlschneider will be talking about at succeet22. Here they reveal more. Read >

Would you like to conduct a panel study? Our cooperation partner Rogator provides a free whitepaper with valuable information, tips and insights on the topic of customer panels in online and mobile market research. Also visit Rogator‘s presentation at succeet22: "In three steps to a successful target group panel and online community" Click here to get to the Rogator website where you'll find plenty of info on panels – and the whitepaper for download (in German): Read >

Personas are a great way of bringing customers and target groups or segments to life. But how to create and implement personas - so they really inspire innovation and communication projects? That’s the topic that our Cooperation Partner Happy Thinking People will be exploring and presenting at succeet22. Read on for what’s essential when it comes to personas plus what to look out for – an overview by Edward Appleton. Read >

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succeet Blog

SUCCEET BLOG

Interview with Sören Scholz, Interrogare – Premium Partner succeet22 How to achieve sustainable brand growth through mental availability

Interview with Nicolas Riedle, Kantar Insights – Premium Partner succeet22 What to do if your CX programme is not really taking off?

succeet22 – the trade show for the Insights Industry: Oct. 20-21, 2022, in Munich, Germany Meeting the big market research family

Interview with Natali Pohlschneider, Produkt + Markt, Premium Partner succeet22 "Research quality must be at the core of every innovation in our industry"

Interview with Manfred Tautscher, SINUS-Institut – Cooperation Partner succeet22 "We are being asked more and more frequently whether we can enrich studies with the Sinus-Milieus"

Interrogare – Premium Partner succeet22 #Brandgoals: Sustainability

Interview with Marc Trömel, VICO Research & Consulting – Cooperation Partner succeet22 Recognising sentiments with AI text analysis – new approaches in social media research

Interview with Dr Jessica Schomberg and Natali Pohlschneider, Produkt + Markt – Premium Partner succeet22 The closest you can get: diving into the world of the target group – with community formats

A whitepaper by Rogator, cooperation partner succeet22 Successful customer panels – info, tips and insights

Happy Thinking People – Cooperation Partner succeet22 The Path to Powerful Personas

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