We are pleased to be back in Munich this year and to be able to engage in personal exchange with the market researchers. In our workshops, lectures and on our stand, visitors will experience a mixture of technology, emotion and speed. Above all, we will show that research quality must be at the core of every innovation in our industry.

We live in an accelerating world where change is almost continuous! New products and great inventions are popping up all the time. In response to this fundamental shift, businesses are forced to change processes in order to get better products to market faster. At succeet22, we'd like to connect with like-minded people and marketers to discuss how your company is handling this fundamental shift, offering tools and solutions to help you make confident business decisions in the blink of an eye.

As every year, we have a very special trade fair motto with which we surprise visitors at our stand. This year it is ‘Insight Travellers‘. As market researchers, we are always travel guides and travel with our clients to different worlds and cultures.

The Caplena team is back at the succeet! When we were there for the first time 5 years ago, we still distributed business cards "standless", as nomads, so to speak. This year we run a big stand with a team of 5 people and give two presentations. 'Human with machine' is our motto at this year's succeet22. We want to playfully show how humans and machines can profitably work together to achieve the best possible analysis of open text comments. I am looking forward to a succeet22 with many exciting conversations in the big market research family.