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What happens in the Ipsos hothouse of ideation, Instant*Lab? Lydia Neumann and Isabelle Jacob explain what a research process in the Instant*Lab is like and how they manage to deliver clear interpretations and recommendations for action within just one day. Read >

Presenting important data in an appealing way is of the utmost relevance in market research. Not yet familiar with data visualisation tools like Tableau? Perhaps you could use a few tips and tricks. SKOPOS ELEMENTS now offers help with their interactive workshops. Sebastian Schmidt reveals what you can expect. Read >

How can the growth of a brand be secured in the short and long term? Catherine Gibson and Britta Schmitz, GfK, are convinced: neither targeting nor mass marketing is to be neglected. Anticipating their session at Week of Market Research, they give first tips on how to develop a successful dual growth strategy. Read >

What is the significance of emotions in the brand context? How can emotions be measured and what are the challenges? Sarah Helmich gives first exciting insights in her webinar at Week of Market Research. Read >

Those interested in a news offer for young people in app format might find what they are looking for in SWR NEWSZONE. During a design sprint lasting only five days, the entire basic framework for the NEWSZONE news app was developed in cooperation between broadcaster SWR and market research agency Q | Agentur. What was the result of the case study? And how can a case study like this succeed in such a short time? Read >

There is no way around consumer insights when it comes to customer journeys. Dirk Mörsdorf, Ipsos, reveals details of his session at Week of Market Research and provides some exciting insights into the topic. Read >

How are purchasing decisions made? Why do consumers decide to buy certain products? These are questions that every brand should be interested in answering. With Shelf Test 2.0, Interrogare presents a method to get to the bottom of shoppers' motives at the POS. Read >

Talking to users instead of talking about them - a key aspect in agile market research. What else is behind that field of research that advertises efficiency and seems to be on everyone's lips? What exactly makes agile market research so attractive? Read >

When making decisions about buying sustainable products, on the one hand there is the positive feeling of doing something good. On the other hand, there is the negative feeling of spending more money than on products that are not sustainable. Moreover, the actual attitude often does not match the actual action. How to deal with these aspects? Read >

Technology and skills are often limiting factors when it comes to data visualisation. A frequent response when talking to service providers is “it can't be done”. But there are a lot more possibilities than many people realise. And some small things and clever gadgets applied to displaying data, UX and interactivity can make the decisive difference needed to convince even the very last, usually important naysayers. Read >

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succeet Blog

SUCCEET BLOG

Interview with Lydia Neumann & Isabelle Jacob, Ipsos "Everything takes place on this one day, on purpose and with one goal"

Interview with Sebastian Schmidt, SKOPOS ELEMENTS Data viz – and the need to get involved. "If this is not done, the important market research data loses relevance and visibility in the company."

Interview with Catherine Gibson & Britta Schmitz, GfK "The big challenge here is that targeting and long-term branding must be consistent."

Interview with Sarah Helmich, Produkt + Markt "Emotions are the anchor to the purchase desires and motives of the target group!"

Advertorial Q | Agentur The impossible made possible: Case Study SWR NEWSZONE

Interview with Dirk Mörsdorf, Ipsos "It's not just the marketing department's job to create a relationship - that should happen at every touchpoint"

Interview with Verena Geideck, Interrogare "Almost everyone has bought something that was not planned"

Interview with Bianca Prommer, GrowFact, and Heiner Junker, Produkt + Markt "Agility reduces waste"

Interview with Bastian Verdel, StraightONE "The decisive factor is how 'the scales in the head' tip at the time of the decision."

Advertorial – Stefan Ruthenberg, mindline Data visualisation: from "can‘t be done!" to "will be done – if you need it!"

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