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Double presence - multiple effect

In times of the Corona Pandemic, we offer the insights industry an advanced presentation platform that, through the integration of digital formats, achieves a significantly higher impact than a classic physical trade show

As a trend-setting hybrid trade show format, succeet21 combines the high-tech of a leading digital trade show platform with the high-touch of the proven presence trade show at the MOC Munich - corona-resistant guaranteed!

Messearten V2 en

The new edition of a trend setting event for the insights industry

Initial position:

Since the outbreak of the Corona pandemic, nothing in the exhibition and event sector has been the same. An entire economic sector has to struggle with massive restrictions and even in spring 2021 there will be no trade fairs. Unfortunately, this also led to the discontinuation of the long-standing trade show Research & Results, which caused great concern in the industry. Almost simultaneously, however, many regular exhibitors expressed their wish for a new edition of the industry meeting.

And this is exactly what we are doing: a new edition with a new concept and a new name - succeet21.

Since autumn 2020, the general conditions have improved significantly again: the prospect of vaccines makes the presence event in October 2021 - albeit under hygiene conditions - seem very realistic. And it is already certain that more than 60 exhibitors will present their range of services at our virtual event in April 2021.

As part of this reorientation, we have significantly further developed our event and expanded it with future-proof, digital forms of presentation into a hybrid trade show that can be successful and take place without a physical gathering in case of emergency

We are sure that together we will succeed in continuing to present and convey fascination to the insights industry. And perhaps make a contribution to overcoming the crisis.

Due to the actual development in the corona-crisis, the succeet21 will take place as below:

  • One time - any place: as a virtual trade show on April 14-16, 2021 on a digital platform
  • One time - one place: as a presence show on October 27-28, 2021 at the MOC Munich (new date!)

succeet21 - the hybrid concept:

The future compliant trade fair concept consists of two complementary and coordinated presentation formats:

Virtual Event:

This is set up for 3 days on the digital trade show and presentation platform EXPO-IP and offers exhibitors the opportunity to present their company using digital content. The digital exhibition and presentation platform is the basis of the event. In a closed online portal to which attendees gain access by registering, the exhibitor presents himself on a virtual stand - similar to a physical trade show presence - and provides all content and information relevant to the attendees in digital form: short profile, white papers, product videos, image films, links to websites and further offers, career opportunities, contact information, contact form, text and video chat and much more. In addition, exhibitors will have the opportunity to book web presentations, which will be presented live or on demand as part of the online conference program and then made available as recordings.

The Virtual Event in April 2021 gives visitors access to the current range of products and services of the insights industry despite the current ban on assembly. It is an additional offer to the Presence Event. All exhibitors at the presence trade fair will receive a digital trade fair stand included free of charge. However, exhibitors can also book it without the presence fair.

Presence Event at the MOC Munich:

The Presence Event, taking place in the Munich Order Center (MOC), will be aligned with the current hygiene regulations from the very beginning and will be held in Hall 4.

Hall 4 has a decisive advantage: it is connected via a spiral staircase to the Atrium 4 on the 1st floor, where over 50 show/break-out rooms are available. There, in addition to their exhibition stands, exhibitors can hold presentations or workshops in front of smaller groups or withdraw for meetings. The show/break-out rooms are well ventilated and air-conditioned and large enough to implement the required hygiene concept. Additionally, you can book large conference rooms for your presentations in front of a larger audience.

For Hall 4, we are currently developing a stand concept in cooperation with the supervisory authorities and Messe München, which will guarantee compliance with the distance regulations and enable our participants to meet and network safely.

Here you can view the premises  

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Phone:  +49 7151 / 90 383 90


succeet GmbH
Im Baumstückle 45
71334 Waiblingen