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Exhibitor information

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Double presence - multiple effect

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We offer the Insights Industry a further developed trade show concept that achieves a significantly higher impact than a classic presence event through additional digital formats.

succeet21 consists of two strong pillars:

  • The virtual trade show took place as an online-only event back in April, 2021 and gathered more than 80 exhibitors with more than 60 expert presentations.
  • For the presence trade show on 27 and 28 October 2021 at the MOC Veranstaltungscenter Munich, more than 70 leading players from the Insights Industry have already booked exhibition space, and several additional exhibitors are expected. Here, current topics can be discussed and explored in depth and in person – with plenty of space for personal encounters.

Messearten V2 en

The new edition of a trend setting event for the insights industry

Initial situation:

After the Covid-related cancellation of Research & Results last year, many exhibitors expressed their wish for a new industry meeting.

So we conceived a new edition with a different concept and a different name - succeet21. As part of this reorientation, we have significantly developed our event and expanded it with future-proof, digital forms of presentation into a hybrid event that can function and take place without a physical gathering in case of an emergency.

Since the end of May, 2021, the general conditions have again improved significantly: the prospect of vaccines makes the presence event in October, 2021 seem very realistic. And it is already clear that our virtual trade show in April, 2021 was very successful, with over 80 exhibitors.


succeet21 – the hybrid concept:

The future compliant trade fair concept consists of two complementary and coordinated presentation formats:


Virtual Event:

This was set up for 3 days on the digital trade fair and presentation platform EXPO-IP and offered exhibitors the opportunity to present their digital contents on virtual exhibition stands. In addition, exhibitors were able to book web presentations that were provided as part of the online conference program.


Presence Event at the MOC Munich:

Full speed ahead: in August 2021, it's the start of the realisation of part two, the presence trade show in October. The framework concept for trade shows and exhibitions in the version of 11 June 2021 of Messe München gives us the necessary security for this. This protection and hygiene concept includes, among other things, specifications and regulations with regard to maintaining distance between participants, the ventilation of the exhibition halls, the wearing of FFP2 face masks for visitors, as well as hygiene precautions on site and the traceability of all participants. The so-called "3G concept" also plays a decisive role: only vaccinated, recovered or tested persons are granted access to the event.

The event will take place in Hall 4 of the MOC, which has a decisive advantage: it is connected via a spiral staircase to Atrium 4 on the 1st floor, where more than 50 show/breakout rooms are available. There, in addition to their stands, exhibitors can hold meetings, workshops and presentations in smaller groups. The conference rooms are well ventilated and air-conditioned and large enough to accommodate the required hygiene concept.

Here you can view the premises

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Phone:  +49 7151 / 90 383 90


succeet GmbH
Im Baumstückle 45
71334 Waiblingen