Newsletter

 
 
succeet GmbH
 
 
Newsletter • 5 August 2021
 
 
  • A number of succeet21 presentation topics have been sent in to us so far – check them out below.
  • Planning security: succeet21 can take place regardless of Covid incidence levels. Which safety and hygiene regulations apply?
  • Update exhibitor information on our website
  • A few stands and presentation slots are still available – book now! 
  • And news from the industry: new MD D/A/CH at Forsta, early bird discount for BVM courses, and some reading tips
 
succeet21: the trade show for the insights industry, 27–28 October, in Munich.
More details incl. exhibitor informationexhibitor list and hall plan on our website www.succeet.de.
 
Best regards – and: let's succeet together!
 
 
 
 
succeet21 • event news
 
 
 
Government grants planning security for the Munich trade show
 
 
succeet21 can take place without regard to Covid incidence level
 
 
We have received the necessary confirmation from the political authorities that our presence trade show can be held on 27 and 28 October 2021 at the MOC Munich. In their cabinet meeting on 20 July 2021, the Bavarian state government granted official approval for Bavarian trade shows as of 1 August 2021.
 
Requirements:
  • "3G concept", which only allows those who have been vaccinated, recovered or tested to join the event
  • maintaining distance, hygiene and traceability of participants are obligatory for visitors and exhibitors – as is the wearing of face masks.
succeet21 can thus take place "without regard to Covid incidence" – i.e. the event is not dependent on a specific incidence level. This gives all of us the necessary planning security.
 
❕ NEW: The exhibitor information on our website has just been updated. Check it out for hygiene regulations, FAQs etc. – here ❕
 
We look forward to seeing you in Munich in October 😊
 
Photo: Messe München GmbH
 
 
 
In progress: succeet21 agenda planning
 
 
From AI to NPS – topics as diverse as the industry
 
 
 
 
The preparations for the Munich event continue to gather pace, and we are currently lining up the presentation agenda. A number of topics have been announced, so far most of them in German, some in English.

A preview? Absolutely! Here you go – in the language of the respective presentation:
 
  • Bring it to Life! Wie Personas laufen lernen und direkten ROI für das Marketing bringen (Bilendi, Omnicom, Barilla – a nomination for this year's BVM innovation award)
     
  • Beobachtung von Usability-Problemen – nichts leichter als das, oder doch nicht? (Spiegel Institut)
     
  • The Next Frontier – Künstliche Intelligenz in Marktforschungs-Dashboards (DataLion)
  • Zwischen Nachhaltigkeit und unmoralischen Angeboten: Lösungen für den Umgang mit dem Mind Behavior Gap (rheingold salon)
     
  • From Design Thinking to Customer Thinking am Beispiel ING (StraightONE, ING-DIBa)
     
  • Exciting Innovations in Automated Charting & Reporting (E-Tabs)
     
  • The new normal of quantitative research: closer (while remaining distant) and efficient in the digital ecosystem (FFIND)
     
  • Digitalisierung von Marktforschungsdaten: Der Weg zum maßgeschneiderten Dashboard bei Sixt (Sixt, Confirmit/Forsta)
     
  • Die emotionale Welt der Marken – und was Sie daraus lernen können (Interrogare)
     
  • Inner Child Rules! Wie Marken die Macht des Inneren Kindes erfolgreich für sich nutzen können. (September)
     
  • Komplexe Customer Journeys mithilfe von Advanced Analytics entwirren: Eine Case Study (SKIM)
     
  • Decision Architecture, denn (Kauf-)Entscheidungen müssen kein Zufall sein (StraightONE)
     
  • "WhatsAPP in your world" – Untersuchungsdesigns in der Hosentasche der Konsumenten (Bilendi, Bonsai)
     
  • 3 Gründe, warum agile Marktforschung glücklich macht! (Kantar)
      
In the special CX there will be topics such as:
 
  • A CX-Insights Method that Creates Leadership Buy-In (CX-AI.com, Caplena)
  • Ihr Unternehmen hat einen guten NPS? Gratulation! Und jetzt? Warum der NPS noch lange nicht genügt … (Spiegel Institut)
     
  • Aufbau einer automatisierten Feedback-Pipeline mittels offener NPS Umfragen & Online Reviews (Caplena)
     
  • Dieser verflixte ROI: Wie Sie den Erfolg von Customer Experience messbar machen (Dapresy/Confirmit/Forsta)
     
  • Customer Centricity Mindset®. Erfolgsfaktoren für CX im B2B Umfeld (moweb)
  • ... ... ...
      
As of 3 August 2021. More to follow soon. Stay tuned.
 
 
 
Some stands and presentation slots still available 
 
 
Book now!
 
 
Become a succeet21 exhibitor and book your stand and presentations.
 
 
 
The industry
 
 
 
Forsta expands leadership team
 
 
Volker Wylutzki-Böhme new Managing Director D/A/CH
 
 
Forsta welcomes Volker Wylutzki-Böhme as their new Managing Director and Head of Voice of Customer (VOC) and Voice of Employee (VOE) Experiences in the D/A/CH region. With many years of significant VOC and VOE experience, Wylutzki-Böhme is based in the Cologne/Düsseldorf region, Germany, and was previously with Questback/Tivian. 
 
Forsta is the new brand of the recently merged companies Confirmit and FocusVision, two of the world's leading providers of software in the field of experience and market research.
 
 
Professional training courses offered by BVM
 
 
Early bird discounts still available
 
 
From interview techniques to data science and the German Data Protection Act (DSGVO) – the German association BVM's training courses again cover the many areas of everyday professional market research.
 
Early bird discounts are still available until 6 August 2021.
More details and programme here.
 
 
 
Our reading tips
 
 
◾️ CX: Reaching customers – in the right place, at the right time
 
This year's CX summit will take place as part of succeet21 in October.  marktforschung.de has just published an interview with Oliver Kern, co-founder and managing partner SKOPOS CONNECT. He talks about success factors of CX projects and the distinction between CX and market research. Read the interview here (in German).
 
 
◾️ We are laughing less, and it’s not amusing

How much do you and your colleagues laugh at work? Humour is essential in all aspects of our lives, but it plays an even more critical role in our workplaces – says Priya Lobo, CEO Ormax ans ESOMAR Representative in India. Read Priya's article in "Research World" – here.
 
 
◾️ Realtime touchpoint tracking – the direct line to the target doctor

Message recall studies have been considered the standard for evaluating communication activities, yet they have a number of disadvantages – especially the time delay until the results are delivered. An agile reaction to competitors or negative feedback is thus impossible. The newly developed TouchpointTracker counters these weaknesses and delivers results almost in real time. Recent article by Udo Jellesen, Head of Healthcare Research, Interrogare – check it out here on marktforschung.de (in German).
 
 
◾️ Ralf Ganzenmüller, Ipsos, on the New Normal at work
 
"We always pretend that working remotely is better than working in the office." How does a company like Ipsos deal with the demands and expectations of their employees for the New Normal? What arrangements have been made? And why does remote working reinforce the tendency towards male management dominance? Interview with Ralf Ganzenmüller, CEO Ipsos D-A-CH – read it here on marktforschung.de (in German).
 
 
 
#succeet21
 
 

 
Thank you very much for the support and cooperation!  ❤️
 
 
Last but not least
 
 
Recommend us to others
 
 
Do your colleagues already know us? Feel free to recommend our newsletter to others.
Further registrations and newsletter archive here: https://www.succeet.de/en/stay-current
 
 
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We publish the latest news about our events and selected news from the insights industry on LinkedIn.
 
Do take a look and follow us! 
 
succeet GmbH | Im Baumstückle 45 | 71334 Waiblingen
Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 | This email address is being protected from spambots. You need JavaScript enabled to view it.
 
Handelsregister: HRB: 775067 | Registergericht: Amtsgericht Stuttgart
Vertreten durch: Heinrich Fischer, Holger Geißler und Simone Waller-Klink
 
 
 
 
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succeet GmbH
Im Baumstückle 45
71334 Waiblingen