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Newsletter · 26 April 2023 |
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WoM23 highlights – read the interviews and sign up for the sessions - AI in qual projects – Michael Kutz, Produkt + Markt
- Market research agencies and the current challenges – Tanja Woppmann and Andreas Woppmann, advise research | Dr. Jörg Munkes, GIM | Dr. Orhan Kocyigit, Harris Interactive
- AI or CATI? – Dr. Satish Thalla, AMR Advanced Market Research
- Over 60 years of expertise in market research – advertorial Psyma
- Customer sounding boards – Vitalij Malahov, SKOPOS NOVA
- Digital methods – Beat Fischer, intervista
succeet23 – companies to meet at the trade show in October - List of Exhibitors – check out the 1st release
- Partners of the trade show
Industry news - DGOF Best Paper Award 2023: the winner is …
- The Research Club: London Quirk’s Networking After Party (3 May)
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Our events for the insights industry: - 8-16 May: WoM23 Week of Market Research (mainly online)
- 25-26 October: succeet23 trade show and CX summit (in-person)
Let's succeet together! |
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Week of Market Research – a program full of highlights |
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| | | Artificial intelligence is currently experiencing a lot of hype, especially due to ChatGPT. Even before that, the topic was on everyone's lips, but now every single agency seems to be dealing with it. This is also the case with Produkt + Markt. In this interview for their webinar on 8 May at the Week of Market Research, Michael Kutz will reveal how qualitative projects get more speed with the help of AI tools. ► Read the interview here. |
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| | Successful product optimization through social media insights
Do you want to integrate online consumer feedback into the product optimization process? In this webinar, you will learn how companies can generate relevant insights out of the large volume of feedback, integrate these into the product improvement process and successfully build up such a system in the long term. Marc Trömel, Managing Director of VICO Research & Consulting, will not only present results from concrete examples but also talk about internal requirements and necessary technologies.
► Register now!
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| | | How are the crises of these times affecting market research agencies? What is particularly relevant for them right now? Tanja and Andreas Woppmann, advise research, Dr. Jörg Munkes, GIM, and Dr. Orhan Kocyigit, Harris Interactive, – Exclusive Sponsors of this year's Week of Market Research – tell us in this interview what they think is going on in the industry. ► Read the interview here. |
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| | | Dr. Satish Thalla is key account manager for Asia Pacific at AMR Advanced Market Research. He has taught international research at universities around the world: India, Argentina, South Africa and Germany. Today we talk to him about the value of modern market research in a rapidly changing society, and he reveals why an ancient-looking technique could become increasingly relevant in the process. ► Read the interview here. |
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| | | Psyma provides customised solutions for your individual tasks. The focus is on people and their motives – across cultural boundaries. Commitment, flexibility, consistency, expertise and personal support are more important to the institute than standard solutions. ► Check the advertorial here |
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| | | Are customer sounding boards the future of agile market research? What distinguishes a sounding board from other customer feedback methods and what makes for good implementation? This is what the SKOPOS NOVA webinar at Week of Market Research is about. Vitalij Malahov gives first insights into the topic in the interview. ► Read the interview here. |
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| | | Digitalisation creates a range of new possibilities in behavioural research. Beat Fischer from intervista gives an overview of state-of-the-art methods such as geolocation tracking, passive metering, cookies and predictive eye tracking. Read this interview and sign up for the webinar at Week of Market Research. ► Read the interview here. |
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Networking Events at Week of Market Research |
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| | | | Natacha Dagneaud (Séissmo) and Oliver Tabino (Q Agentur für Forschung) are again organising an evening event in Mannheim, promising it will be great fun!
► Sign up here for the "self-pay" event. |
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| | | | AMR Advanced Market Research and moweb research invite you to their party WeLoveResearch. Location: "Sturmfreie Bude" in Düsseldorf. Networking, speakers, finger food, drinks, music and a charity initiative.
► Sign up here and take part for free. |
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| | | | The quotapoint team would like to welcome you to their Cologne studio and to toast not only to a successful Week of Market Research, but also to their 25th anniversary. Cocktails, canapés, music, roof terrace and more.
► Sign up here and take part for free. |
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The sponsors of Week of Market Research WoM23 |
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Partners of the trade show |
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Our sincere thanks go to the following companies who will be supporting the trade show in October as succeet23 partners. Premium Partners |
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The winner of the DGOF Best Paper Awards 2023
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| | London Quirk’s Networking After Party
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| The Research Club is back for the official Quirk’s Networking After Party. When: Wednesday 3rd May, 6.30 – 12pm
Where: All Bar One, London ► Info + tickets |
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| | Calendar of industry events |
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Fresh input, inspiring exchange – that's what our three events will provide: the Week of Market Research WoM23 in May, as well as the succeet23 trade show and the CX summit in October. Get in touch and book now. |
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Info for interested attendees / visitors: |
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Send us your news releases |
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In the newsletter section featuring the industry, we publish selected news from our partners and clients. Would you like to be included with your news? Mail your releases to info@succeet.de – thank you. |
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succeet on the web and on LinkedIn |
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News on the succeet events can also be found on our website and via LinkedIn: |
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succeet GmbH Im Baumstückle 45 | 71334 Waiblingen | Germany
Phone: +49 7151 90 383 90 | Mail: info@succeet.de | Web: www.succeet.de
Registration Court: District Court Stuttgart, HRB 775067
Managing Directors: Heinrich Fischer, Holger Geissler, Simone Waller-Klink |
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marktforschung.de
