succeet GmbH
Newsletter • 13 April 2022
  • WoM22 networking events, live and on site: Civey and eye square (Berlin), moweb (Düsseldorf) – sign up now
  • Current trends + their WoM sessions – interviews and advertorials: Produkt+Markt, GfK, eye square, Séissmo, Forsta, Brandwatch
  • Industry news – Interrogare, BVM Congress, ESOMAR Congress
  • Quirk's Event Chicago – here's our pics
Our events 2022:
◾️ 9–17 May: Week of Market Research WoM22, online festival
◾️ 20–21 October: succeet22, in-person trade show in Munich
Great variety of topics at WoM22
Focusing on the future
How will the market research industry develop over the next ten years? This is the question Forsta asked the winners of the Forsta AIR Awards. In addition to the ongoing trends towards modern technology and AI, developments on the human level also play a significant role for the future for many. Read >
AI – much more than a buzz word
What are the advantages of using artificial intelligence (AI) in market research? Dr. Jessica Schomberg, Produkt+Markt, presents how the agency uses AI, what influence that has on projects and in which sectors their approach is particularly useful. Read >
Just a gut feeling is not enough
Choosing a supplier for qualitative research may be challenging. There is plenty of choice and options. How do you identify a good partner? Here are some tips from Oksana Bandurovych and Natacha Dagneaud, Séissmo, with checklists and criteria to help you find the perfect match. Read >
Top Trends? Agility, online and AI
What's hot in the market research industry? What does the "new normal" look like in the agencies? This year's WoM sponsors eye square and GfK give their perspective and reveal more about their presentations at the Week of Market Research in May. An interview with Robert Wucher (GfK), Dr. Matthias Rothensee & Carina de López (eye square)read >
Pandemic changing consumer habits
A lot has changed in the last two years. As a result, consumers have adapted their purchasing behavior and developed preferences that will continue to play a major role this year. How can businesses make sense of these changes, especially when behaviors are continuously evolving and adapting? A contribution from Brandwatchread >
WoM22 live networking events – Berlin and Düsseldorf
  • The future of election polling – American Night in Berlin,
    May 9, 17:30-20 h CET, Civey — sign up >

  • WeLoveResearch live networking event in Düsseldorf,
    May 12, 20-23 h CET, moweb — sign up >
  • Live festival finale WoM22 on the river Spree in Berlin,
    May 17,  18-22 h CET, eye square — sign up >
  • more WoM22 live networking events to follow soon
The WoM22 sponsors – thank you all very much!
Industry news
◼️ Seven new hires at Interrogare
The German market research agency Interrogare continues on its growth course and cracked the 70-employee mark with the latest hirings in April. The new additions include a familiar face in the industry: Peter Martin-Pietsch (formerly dynata/SSI) joins their research services team.

◼️ Agenda for German BVM Congress is live
BVM has published the agenda for their German Market Research Congress, which will take place on 20/21 June in Frankfurt, Germany. Highlights are, besides the various keynotes and awards, especially the short presentations in PechaKucha format. Among others, eye square, Bonsai, ISM Global Dynamics and NIM will be presenting. Agenda >
◼️ Sign up for the 75th ESOMAR Congress
After two years of digital content and networking, the world association ESOMAR is now looking forward to their 75th Congress, taking place from 18 to 21 September in Toronto, Canada. Registration is now open – more info here >
succeet on tour: our pics from Quirk's Chicago
succeet22 · Munich trade show
Book your stand and sessions
Exhibitor info for the succeet22 in-person trade show is available on our website – here.
We will be happy to advise you on all matters relating to your participation in the event. And we look forward to your booking enquiries – get in touch.
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Further registrations and newsletter archive here >>
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Do take a look and follow us!
succeet GmbH | Im Baumstückle 45 | 71334 Waiblingen | Germany
Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 |
Handelsregister: HRB: 775067 | Registergericht: Amtsgericht Stuttgart
Vertreten durch: Heinrich Fischer, Holger Geißler, Simone Waller-Klink
© 2022 succeet GmbH
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