Week of Market Research: the WoM22 agenda is getting fuller and fuller – sign upfor free now
A lot has happened lately: 55+ providers in 80+ sessions – and new sponsors: Brandwatch, Factworks, Nordlight Research and Q | Agentur für Forschung
succeet22: news on the Munich trade show (interview)
Industry news: Shortlist Innovation Award · New head of marketing at quantilope · New manager for the Quovadis testing facility, Munich · Opinions now also in Seattle · Customer Experience Week · BVM online conference on quality of online surveys
Reading tips: Nutri-Score (Westfälische Hochschule, Talk Online Panel) · Digital qual (H/T/P) · Shopping apps (Murmuras) · International research (Cint) · Storytelling in surveys (2CV Research)
? Our events 2022 – save the date! ◾️ 9–17 May: Week of Market Research WoM22, online festival ◾️ 20–21 October: succeet22, in-person trade show in Munich
Let's succeet together!
WoM22 – sign up now!
The agenda of the Week of Market Research is getting fuller. Take a look and put together your own individual program:
Exhibitor info for the succeet22 in-person trade show is available on our website – here.
We will be happy to advise you on all matters relating to your participation in the event. And we look forward to your booking enquiries – get in touch.
Shortlist BVM Innovation Award 2022:
DVJ Insights: New opportunities for brands through category entry points and the increase of mental market share – case study in the personal care segment
Institut Wohnen + Umwelt and IFAK Institut: Non-residential building research database – representative primary data collection for statistically valid recording and evaluation of the structure and energy quality of the non-residential building stock in Germany
TAWNY: The TAWNY Emotion Analytics Platform. How artificial intelligence helps market researchers to read human emotions.
❕ We are very happy to have the finalists DVJ Insights and TAWNY on board at WoM22. Don't miss out – sign up for free now ❕
quantilope welcomes Wanda Cadigan as SVP of Global Marketing
quantilope has appointed Wanda Cadigan as their new Senior Vice President of Global Marketing to lead and scale the organization’s go-to-market strategy. Wanda joins quantilope with an extensive background in building high-performing marketing teams. Wanda will lead all aspects of quantilope’s global marketing. She is responsible for creating scalable go to market strategies with a focus on demand generation and a tight alignment between sales and marketing efforts. Wanda will be in charge of doubling the size of quantilope’s marketing team to support the launch of new products and markets, optimize global processes, and help transform the market insights industry through the adoption of quantilope’s Insights Automation platform. More info >
Thomas Hermsen heads the QUOVADIS facility in Munich
The Munich location of the QUOVADIS testing facilities, which operate throughout Germany, will be managed by Thomas Hermsen. Together with his team, he will conduct all qualitative and quantitative studies there. Thomas Hermsen comes to QUOVADIS from the research agency Psyma, where he worked for five years, particularly in the area of UX/automotive. He also has many years of experience in MR testing facilities.
Opinions opens new facility in Seattle
Opinions LTD has opened their newest CLT and Focus Facility in Seattle. This facility boasts two focus groups rooms, large client viewing rooms, CLT room and a test kitchen. Located just 5 miles (10 minutes) from SEATAC airport. Joining the Opinions LTD team is Nik Kocher as facility manager – pictured.
CX – a hot topic not only at the Munich trade show
Why not drop by the 16th Customer Experience Week, 14-18 March 2022. In 23 free half-hour webinars, the partners of the Institute for Customer Experience Management, I-CEM, will present their current topics. Info >
BVM online conference on the quality of online surveys – on 30 March
TheBVM online conference "Assessing and Assuring the Quality of Online Surveys" will shed light on the topic area in an application-related all-round view:
What is the view of the various players involved, from the panelist to the end user?
What influence do sample, questionnaire and technical implementation have on the quality of online surveys?
And how can quality be assured in practice in everyday work?
The online conference in German language will take place on 30 March, from 10:30 to 16:30. You can look forward to a full agenda and experienced speakers from various sectors and academia. Info >
succeet reading tips
◾️ "The Nutri-Score: added value or consumer deception?" You may have heard the presentation at succeet21, now an article on the topic by Prof. Dr. Christopher Morasch and Julia Lösing, Westfälische Hochschule, published in German on marktforschung.de. With the support of Talk Online Panel, they investigated the acceptance of the Nutri-Score among German consumers – read
◾️ "100% digital qual: what has changed and where is the journey going?" by Edward Appleton, Katharina Ladikas and Monique Richter, Happy Thinking People, a contribution in German on marktforschung.de – read
◾️ "Shopping behaviour in mobile apps: men spend more money on Amazon" Shopping apps and buying journeys – an article by Isabelle Halscheid, Murmuras, published in German on marktforschung.de – read
◾️ "Not a Small World after All: Are Your Surveys Reaching the Right Audiences?" by Andrew Jones, Cint, published on the GreenBook blog. Those doing business across borders shouldn’t underestimate just how diverse sentiment, behaviors, and future expectations of their target audiences may be – read
◾️ "Storytelling is Not Just for Reporting: How to Storify Your Survey", an article by Karine Pepin, 2CV Research, published on the GreenBook blog. This article describes how to storify your survey to elevate the participant experience – read