Dear readers,

In less than four weeks, the Week of Market Research #WoM24 is kicking off. Registrations have been open for some time now, and the event calendar is continuously being updated. Haven't signed up for the webinars yet? Then take a look at the program and register directly - completely free of charge.

Our preparations for succeet24/25 on February 12-13 are also in full swing. There are still attractive booth spaces available for booking. Feel free to contact us. All news about the trade show will be shared here in the newsletter over the coming weeks and months. We would like to announce one piece of news today: We are very pleased to welcome Produkt + Markt as the first premium sponsor of succeet24/25! It's great to have you with us again!

Let's succeet together. 

New at succeet24/25

Our primary goal is to continuously optimize succeet for our exhibitors and visitors. Based on our experiences from succeet23 and the feedback we have received, we have already developed a number of innovations and improvements for next year, which we would like to introduce gradually here in the newsletter.

To improve the connection between the exhibition hall and the presentation rooms on the 1st floor, there will be a second staircase in the hall at succeet24/25. The presentation rooms can be only reached via the exhibition hall which makes the distances much shorter.

Optimizing the pathways for visitors also creates a significant advantage for the exhibitors: the enlivening of the exhibition hall, which in turn generates more traffic at the exhibition stands.

Furthermore, we will optimize the break times of the presentation program. There will be 30-minute breaks between presentations and a daily lunch break of at least 60 minutes. This will give visitors the opportunity to use the break times to visit the exhibition hall.

Individual & tailored innovations with the help of AI

In our webinar you will learn how you can receive tailor-made impulses for innovations! By using a special AI, we combine external global innovation news with internal company data and generate individual innovation impulses and ideas for you! Marc Trömel, Managing Director of VICO Research & Consulting GmbH and Partner at BDO AG Wirtschaftsprüfungsgesellschaft, will use practical examples to show you how you can benefit from this innovative approach.
 

Join in and register now!

Sponsoring & advertising on succeet24/25

At succeet24/25, there will once again be numerous sponsoring and advertising options from which our exhibitors can benefit.

As a premium or cooperation partner, you will enjoy a large media presence in the run-up to and during the trade fair and will attract more attention to your participation.

In addition, there are many sponsorship opportunities on site at the RMCC in Wiesbaden: branding the checkroom, the trade fair bags or the visitor stairs are just a few of them.

Many options can only be booked once, so it's worth taking a look at our documents today and booking early.  

"3 Steps to the optimal touchpoint mix"

Which touchpoints are key when it comes to improving the customer experience? And which touchpoint mix can be used to optimally address a specific target group? Christoph Spengler, Managing Director of Accelerom, talks about how touchpoint mix modeling can help answer these questions in an interview for his WoM seminar

To the interview

"Needs-based adaption of Sharp's category points for holistic brand strengthening"

As part of #WoM24, GIM will be holding two webinars on the topics of "Added value of our customer insights consulting for your company" and "Brands: experience, tracking, growth". We spoke to Dr. Jörg Munkes, Managing Director of GIM, in advance about what visitors can expect from the webinars.

To the interview

"Hi, AI!" Video Trailer for the WoM highlight

In an era characterized by digital breakthroughs and technological innovations, Ipsos GmbH presents a glimpse into the future of consumer understanding. Hosted by Dr. Markus Eberl, Chief Analytics Officer at Ipsos, the upcoming webinar promises a revelation of unparalleled importance for the industry. 

To the trailer (in German)

Brand Tracking 2024: The video trailer for  the Interrogare events

An exclusive trailer gives an insight into Interrogare's groundbreaking webinars that will shake up the industry. Find out how you can catapult your brand to the top with simple methods and discover the revolutionary approaches in brand tracking 2024.

To the trailer (in German)

Study on AI in qualitative market research - "AI has come to stay."

What role does AI play in qualitative market research? Kernwert investigated this question as part of a study with over 100 qualitative researchers. Kernwert spoke to us in an interview about the results of the study and what visitors can expect from the webinar as part of Week of Market Research.

To the interview

• 26.-27. March: Quirk's Chicago, USA
• 17.-18. April: IIEX North America, Austin, USA
• 15-23 April: Week of Market Research WoM24 by succeet GmbH (mainly online)
• 08.-09. May: Quirk's London, UK
• 16.-17. May: UX 360, Berlin
• 05. June: BVM Kongress, Frankfurt/Main
• 25.-26. June: IIEX Europa, Amsterdam, NL
• 17.-18. July: Quirks New York, USA
• 08.-11. September: ESOMAR Congress, Athen, GR
• 26.-27. September: Printemps des Etudes, Paris, FR
• 08.-10. October: TMRE, USA
• 10.-11. October: MRMW, Berlin
• 12.-13. February 2025: succeet24/25, Wiesbaden