|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
WoM23: a program full of highlights – read the new blogs and register for free
- Emotional branding – Charlotte Stöckmann, Produkt + Markt
- Current trends and challenges – Michael Lersch, FORSTA | Dr. Holger Liljeberg, Info GmbH | Simon Kluge of DVJ Insights
- Data stacks – Dr. Christopher Harms, SKOPOS ELEMENTS
- Customer feedback and mystery shopping – Torsten Bischoffstrate and Anna Kaiser, SKOPOS NEXT | Paul Crämer, Qualtrics | Maximilian Wittmar, Fressnapf
- Value-based pricing – Dr. Ludger Rolfes, Produkt + Markt
- ChatGPT and System 1 – Bastian Verdel, StraightONE
- Brand success – Inga Havemann und Oliver Hupp, Ipsos
Industry news: DGOF extending deadline for GOR submissions
|
|
|
|
|
|
|
Our events for the insights industry:
- 8-16 May: WoM23 Week of Market Research (mainly online)
- 25-26 October: succeet23 trade show and CX summit (in-person)
Let's succeet together!
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Week of Market Research – a program full of highlights
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
A new tool measuring the emotional charge of brands was launched by Produkt + Markt in the summer of 2022. PIC|MOTION helps to find out which positive or negative emotions are associated with a brand. In her webinar as part of the Week of Market Research, Charlotte Stöckmann gives an overview of PIC|MOTION and what it means for the future of market research.
► Read the interview now
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
In an interview with marktforschung.de, the three companies FORSTA, Info GmbH and DVJ Insights talk about the year 2023, new working models and current challenges. In it, the WdM premium sponsors also comment on the use of AI in market research, the ROI of CX programs and difficult target groups.
► Read the interview now
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Research data disappearing somewhere in the middle of nowhere without labels and names is unfortunately not uncommon. This is why a so-called data culture is needed, in which a systematic approach to data is cultivated so that its potential can be fully exploited. Dr. Christopher Harms, SKOPOS ELEMENTS, claims to have found a solution to the problem – data stacks.
► Read the interview now
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
In cooperation with Fressnapf, the franchise company for pet food, SKOPOS CONNECT has set itself the task of combining insights from customer feedback and mystery shopping. How this can succeed and was implemented at Fressnapf is revealed by the project participants in their WdM webinar.
► Read the interview now
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Value-based pricing – what exactly is behind this approach? And how can it be used to identify competitive advantages? Produkt + Markt will get to the bottom of these questions in their webinar at Week of Market Research. Read the interview with Dr. Ludger Rolfes for a glimpse behind the scenes.
► Read the interview now
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Combining ChatGPT, AI and behavioral economics opens up new opportunities for market researchers and marketers – says Bastian Verdel, Managing Partner at StraightONE. What makes this hybrid research approach work? And what tasks can AI usefully take on?
► Read the interview now
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Social media can trigger shitstorms to well-intentioned advertising campaigns – but they can also accelerate their success enormously. Keeping control of one's own brand was easier in the past. How should brands act in this environment? We talked to Inga Havemann and Oliver Hupp from Ipsos about the topic they will be presenting at Week of Market Research.
► Read the interview now
|
|
|
|
|
|
WoM23 sessions in English – sign up
|
|
|
|
|
|
We are delighted to have these English-language sessions in the program of Week of Market Research 2023. Time zone: CET/Berlin.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Tuesday, 9 May, 09:00 - 09:50 hrs.
|
|
How to prevent survey fraud and assure data quality?
Judith Passingham, ESOMAR; Florian Kögl, Redem; Andrew Cayton, Purespectrum; moderated by Holger Geissler, marktforschung.de
► Info + registration
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Tuesday, 9 May, 15:00 - 15:50 hrs.
|
|
How do online video-based ads perform in reaching millennials and Gen-Z?
Simon Kluge, Senior Business Partner at DVJ Insights
► Info + registration
|
|
|
|
|
|
|
Thursday, 11 May, 10:00 - 10:50 hrs
|
|
From MaxDiff to Max Adoption: How to Derive Winning Feature Combinations With CRIS.
Alexander Wendland, Senior Director, Factworks GmbH
► Info + registration
|
|
|
|
|
|
|
Thursday, 11 May, 13:00 - 13:50 hrs.
|
|
What in the world are we thinking? Sparking change with consumer research and social data. Ed Crook, Brandwatch
► Info + registration
|
|
|
|
|
|
|
Thursday, 11 May, 15:00 - 15:50 hrs.
|
|
Industry decentralisation and democratisation of data collection: a call for self-regulation and creative business models. Xabier Palacio, Senior Manager Intelligence Unit, Claudio Gennaro, Senior Advocacy Programs Coordinator and Gabriela Kusters, Head of Global Marketing, ESOMAR
► Info + registration
|
|
|
|
|
|
|
Monday, 15 May, 12:00 - 12:50 hrs.
|
|
Research with B2B target groups – data & tips from a fieldservice provider Neil Harwood, Norstat Deutschland GmbH
► Info + registration
|
|
|
|
|
|
Networking Events at Week of Market Research
|
|
|
|
|
|
|
|
AMR Advanced Market Research and moweb research invite you to their party WeLoveResearch. Location: "Sturmfreie Bude" in Düsseldorf. Networking, speakers, finger food, drinks, music and a charity initiative. ► Sign up here and take part for free.
|
|
|
|
|
|
|
|
The quotapoint team would like to welcome you to their Cologne studio and to toast not only to a successful Week of Market Research, but also to their 25th anniversary. Cocktails, canapés, music, roof terrace and more. ► Sign up here and take part for free.
|
|
|
|
|
|
The sponsors of Week of Market Research WoM23
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Partners of the trade show
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Our sincere thanks go to the following companies who will be supporting the trade show in October as succeet23 partners.
Premium Partners
|
|
|
|
|
|
|
|
|
DGOF extending deadline for GOR 23
|
|
The Deutsche Gesellschaft für Online-Forschung (DGOF e.V.) has extended the submission deadline for the GOR Best Practice Award 2023 as well as for the Track D Session "Innovation in der Praxis" until Sunday, 21 May 2023, 23:59.
The GOR focuses on current developments and innovations in online and digital research. The conference will take place from 20-22 September 2023 in Kassel, Germany.
|
|
|
|
|
|
|
|
Calendar of industry events
|
|
|
|
|
|
|
|
Fresh input, inspiring exchange – that's what our three events will provide: the Week of Market Research WoM23 in May, as well as the succeet23 trade show and the CX summit in October. Get in touch and book now.
|
|
|
|
|
|
|
|
Info for interested attendees / visitors:
|
|
|
|
|
|
Send us your news releases
|
|
|
|
|
|
In the newsletter section featuring the industry, we publish selected news from our partners and clients. Would you like to be included with your news? Mail your releases to info@succeet.de – thank you.
|
|
|
|
|
|
|
|
succeet on the web and on LinkedIn
|
|
|
|
|
|
News on the succeet events can also be found on our website and via LinkedIn:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
succeet GmbH
Im Baumstückle 45 | 71334 Waiblingen | Germany Phone: +49 7151 90 383 90 | Mail: info@succeet.de | Web: www.succeet.de Registration Court: District Court Stuttgart, HRB 775067 ​Managing Directors: Heinrich Fischer, Holger Geissler, Simone Waller-Klink
|
|
|
|
|
|
|
|