succeet GmbH
Newsletter • 23 February 2022

  • succeet trade show, the industry get-together: from A like ABOUT YOU to Z like Zalando – or: what the number 580 is all about
  • Week of Market Research WoM22: so far, 40+ companies in 60+ sessions
  • New WoM22 sponsors: Psyma, Survalyzer, wordzz – welcome!
  • Industry news: Peter Feld leaving GfK · Opinions LTD in Las Vegas · BVM advisory board with new chair · German associations at their annual meeting
  • Reading tips: current articles by Julia David (Produkt + Markt), Dr. Julia Nitschke (eye square), Susanne Maisch, EARSandEYES, Simon Chadwick (Research World) and Alison Angus (Euromonitor International)
Our events 2022 – save the date!
◾️ 9–17 May: Week of Market Research WoM22, online festival
◾️ 20–21 October: succeet22, in-person trade show in Munich
Let's succeet together!
succeet22 · in-person trade show
"Which companies were actually on site at the succeet21 trade show?"
That's what we are frequently asked. So we have checked the list of participants of the last trade show for you. The result: around 580 companies and organisations were on site at succeet21, under pandemic conditions! The whole spectrum of the insights industry, all in one place – from A like ABOUT YOU to Z like Zalando.
Check attendance report >>
Book your stand now!
Exhibitor info for the succeet22 in-person trade show is available on our website – here.

Or take a look right here:

We will be happy to advise you on all matters relating to your participation in the event. And we look forward to your booking enquiries – get in touch.
Two intense days of personal encounters – with a large exhibition and a comprehensive agenda: the second edition of the in-person trade show, succeet22, will take place from 20-21 October in Munich. Attendee information and registration from September. More details on the event – here.
Week of Market Research · WoM22
Now it's time to be quick: there are still attractive slots available at Week of Market Research WoM22. We'll be happy to advise interested providers on all questions regarding their WoM22 participation – get in touch.

Info for providers: factsheet, webinar recording – here

Info for attendees: agenda and registration from March; participation is free; more details here
WoM22: so far, 40+ companies in 60+ sessions (as of 23 Feb, 2022)
Find out more >>
Another three sponsors have joined WoM22: Psyma, Survalyzer and wordzz.
We are delighted ? 
These are theWoM22 sponsors – thank you very much!
Industry news
Peter Feld will be leaving GfK
The Supervisory Board of GfK SE announced yesterday that Peter Feld, who has been Chief Executive Officer of GfK since March 2017, decided to leave the company on March 14, 2022. After a successful transformation of the company, he will hand over his responsibilities to a new CEO. CFO Lars Nordmark has been appointed interim CEO. Read the GfK press realease >>  
Opinions LTD: new location in Las Vegas
Our exhibitor Opinions has opened a new location in Las Vegas. That's the message they sent us:

"Viva Las Vegas! Yes, it’s official. Opinions LTD has opened our newest CLT and Focus Facility in Las Vegas. Street intercepts, absolutely! This facility boasts two focus groups rooms, large client viewing rooms, CLT room and call center. Located just 1 mile from the airport and famous Las Vegas Strip. Joining the Opinions LTD team is Tom Champion, Winnie Morris and Stepher Potter" – pictured, from left.
BVM advisory board: new leadership
The advisory board of the German association BVM has elected Andrea Schweizer as their new chair and Prof. Dr. Matthias Fank as deputy. The previous chair Peter Wiegelmann and his deputy Frank Lüttschwager did not run again, but remain active as elected members in the committee.
The BVM advisory board represents the members of the association. It consists of 15 members, each of whom is elected for a term of four years. It has an advisory function, makes recommendations and contributes to the further development of the association.
Future, quality, FAMS: annual meeting of German associations
The online conference of the German associations ADM, ASI, BVM and DGOF focused on the future of the market and social research industry – on its social significance and responsibility, on maintaining its relevance and strengthening trust. It was also discussed in what form there should be a set of rules on quality standards for surveys/studies. In addition, the promotion and advertising of FAMS "Fachangestellte/r für Markt- und Sozialforschung" (a profession in market and social research) was again a central topic. Read more about their meeting "17. Weinheimer Gespräch", which took place on 11 February, here at ADM.
Our Top 5 Reads
We've discovered some really interesting reads in the dossier "The Future of Qualitative Market Research" at and in ESOMAR's Research World. Here you go:

◾️ AI, empathy, coaching: "Three developments that will soon shape qualitative research" – an article by Julia David, Produkt + Markt, at (in German) – read
◾️ Lab or remote? Fast and agile or a comprehensive approach to the customer journey? Dr. Julia Nitschke, eye square, with her guide "Quo vadis, qualitative UX Research?" at (in German) – read

◾️ What determines success and failure: "Ideas we stand behind: the future of qualitative research is integrated" by Susanne Maisch, EARSandEYES, at (in German) – read

◾️ "Are we vets or doctors?" by Simon Chadwick, Research World, on the role of MR pros in providing impactful insights to business issues – read 

◾️ Backup planners, rural urbanites, climate changers – which consumer trend matches you? "Top 10 global consumer trends 2022" by Alison Angus, Euromonitor International, at – read
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Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 |
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