succeet22: Open Stage, HR/Recruiting, CX-Summit; BVM Congress; WoM22: wrap-up

Newsletter • 18 May 2022

succeet22 trade show news: exhibitor information updated
✔️ Open Stage with short presentations
✔️ Recruiting: HR special with short presentations, job offers, poster competition
✔️ CX-Summit
BVM Congress of German Market Research – what to expect in June in Frankfurt/Germany
More industry news: ESOMAR Congress: What if ... the programme is live ·
DGOF Research plus in Mannheim/Germany: evening event on 30 May
Week of Market Research – wrap-up and thanks: it was great! succeet was on tour and stopped by at two evening events – take a look at our pics

? Save the date: 20–21 October 2022, succeet22, in-person trade show in Munich

succeet22 – tradeshow news

We'd like to offer you the opportunity to keep things brief: at succeet22 there will also be 15-minute short presentations – in our freely accessible Open Stage, with seating and bar tables.

More info (p. 10) >

The "war for talents" has been a major issue in the industry. Let's address it at succeet22 – in our HR special "Recruiting" on event day 2: short presentations, poster competition and job offers.

Read on >

Due to the great interest in customer experience at the last trade show, there will be a CX-Summit again this year. We are delighted that it will be hosted by CX expert Dr Peter Pirner (interview).

More details >

Exhibitor info for the succeet22 in-person trade show has been updated and is available here on our website. Click here to go directly to the updated PDF "Exhibitor Information".

We will be happy to advise you on all matters relating to your participation in the event. And we look forward to your booking enquiries – get in touch.

succeet22, October 20-21, in Munich/Germany.

Attendee info + registration: from September 2022

BVM Congress of German Market Research 2022

The agenda for the Congress of German Market Research 2022 is out. Participants can expect a top-class programme on 20 and 21 June in Frankfurt, Germany.

This year's theme, "What People Really Think", is about how to successfully decode people and their behaviour.

The two-day event, which will be held in German, is organised by BVM Berufsverband Deutscher Markt- und Sozialforscher e.V. (Professional Association of German Market and Social Researchers).

Day 1 | 20 June

On the first day of the congress, speakers will demonstrate the power of their methodological approaches to human thinking and behaviour in seven presentations in Pecha Kucha format.
The nominees for the Innovation Award 2022 and young scientists will present the state of the art in market research to the congress audience at the German Market Research Award.
Just in time for the first day of the event, the annual print publication "Jahrbuch der Marktforschung" will be published for the first time on 20 June. As the successor to the BVM Handbook, it will not only contain a directory of service providers, but will also include an extensive magazine section with over 50 pages on current trends in the industry.

Day 2 | 21 June

The second day of the congress is dedicated to ethics and quality in market research. Experts will speak on topics such as bias in machine learning, fake news and pseudo studies as well as blockchain in market research.
In addition, various discussion panels will explore the question of how panel operators permanently monitor their test persons and samples, how company market researchers ensure the quality of their projects and what companies and brands expect from market research.

Special highlights

The keynotes:

Prof. Dr. Armin Nassehi, Ludwig-Maximilians-Universität Munich.
The logic of consumption: What people really want - a social inventory
Jens Lönneker, rheingold salon. What is fake - desire or reality? Theses and attempts to explain the mind-behaviour gap
Prof. Dr. Dr. h. c. Julian Nida-Rümelin, former Minister of State. Epistemic reality: What can we really know? On dealing with data, facts, hypotheses and theories in the age of digitalisation
Cabaret artist Florian Schroeder will conclude with inspiring insights into the state of mind of society: "I am of my opinion".

The evening event:

Of course, the first day of the congress will end with the traditional evening event in the form of an informal get-together, where the focus will be on dialogue and exchange among the congress attendees. The location will be the Frankfurt Embassy.

"We feel a very great anticipation to meet again in person and to get to know each other. That's why we have chosen both the spacious location and the top-class speakers with special care, in order to set a highlight in terms of content, but also in terms of atmosphere after a period of rather little personal contact."

Christian Thunig, BVM board member and congress manager

Check out the agenda for the congress here > (in German)

More industry news

► DGOF Research plus Rhein-Neckar | 30 May | Mannheim

The German Association for Online Research (DGOF) invites online researchers to their evening event in Mannheim/Germany, in the craft beer bar "Taproom Jungbusch".

The event will again take place in cooperation with the Digital Media Women (#DMW).

Speakers:

Friederike Quint, research assistant at the Chair for Empirical Democracy Research and a Master's student in Political Science at the University of Mannheim: "Censorship of Hate Speech in Germany? Effects of the NetzDG on the regulation of content in social networks".
Jennifer Moss, Co-Founder & UX Designer at The Geekettez - a UX design studio:"UX Maturity & what it means for your project".
Alina Meiseberg, Data Scientist at sovanta AG: "AI, people and systems - lessons from process automation".

Participation is free of charge after registration.

The event will be held in German. Get-together: 18:00h. Programme: 19:00h.

► ESOMAR Congress 2022 | 18-21 September | Toronto

In this year's theme of 'What if?', you'll get insights on topics such as:

What if Data Science Enables us to Integrate Human Understanding?
What if Insights Can Solve the Most Complex Issues in Society?
What if Research Could Save the Planet?

The programme is live – check it out here.

Week of Market Research 2022 – wrap-up

The third Week of Market Research came to an end yesterday – and it was a great event!

Thank you all very much ❤️

the providers and speakers for sharing most valuable knowledge and insights
our sponsors for their great support
our dear colleagues from marktforschung.de who came up with exciting topics and speakers for the keynotes, panels and educational slots, and ensured the event ran smoothly on their platform
and, of course, THANK YOU to all participants for joining the festival

Our focus will now be on the succeet22 trade show in October, and we look forward to seeing you in Munich.

WoM facts and figures

94 sessions, including 5 offline evening events
6 festival days
29 sponsors
7,906 registrations (+36% compared to 2021)

Top 3 – events with most registrations:

"Fewer questions – more knowledge: experimental approaches in market research", Laura Kern, GIM
"Storytelling for market researchers – practice instead of buzzword", Stefanie Fröhner, EnCon
"What makes Germany tick after Corona?", panel discussion at WoM kick-off

More info (in German) at marktforschung.de – here >

WoM evening events: meeting and networking

We would like to thank all the companies that organised evening events during the Week of Market Research and thus offered the opportunity to meet and catch up: Civey, eye square, moweb, Q Agentur, rheingold salon, Séissmo.

succeet set out and brought along some pics we would like to share with you here.

On 11 May, Simone Waller-Klink and Heinrich Fischer had a wonderful evening at the wine bar Côté Comptoir in Mannheim. Many thanks, Natacha Dagneaud, Séissmo, and Kerstin Klär & Oliver Tabino, Q Agentur, for organising this. It was a pleasure to meet you all again!

On 12 May, Simone Waller-Klink and Holger Geissler spent a fantastic evening at #WeLoveResearch Live in Düsseldorf. Thank you Herbert and Lisa Höckel, moweb research, for the invitation! A perfect location, delicious food and drinks and great music with your resident DJ AXLNT Axl Togbonou. It was fun to meet companions and friends and to make interesting new acquaintances.