succeet GmbH
Newsletter, 26 March, 2021
Our agenda is almost complete! And the keynotes are also fixed - look forward with us to getting first-hand insights from Formula1, Freenet and Nestlé!
Register now for succeet21 (14-16 April) – free of charge for insights professionals. Sign up for the event and for the sessions.
succeet21 – that‘s more than 80 exhibitors and about 60 presentations with top-class speakers.
We look forward to seeing you – let's succeet together!
succeet company news
New powerhouse for the insights industry
succeet and combine their strengths
succeet and are uniting their expertise and market reach. A new powerhouse for the insights industry is being created! We are looking forward to a strong cooperation and welcome Holger Geißler as a new member of the management board of succeet GmbH!

On March 23, 2021, we agreed on an intensive cooperation with Smart News Fachverlag (SNFV), publisher of SNFV will join succeet as a stakeholder. The portfolios of both houses will be perfectly coordinated, which offers enormous efficiency advantages for our business partners and customers.
Keynotes #succeet21
Register for the keynotes now
First-hand insights – from Formula1, Freenet and Nestlé
We are delighted to present our keynote speakers today. We have invited 3 fantastic brands: Formula 1, Freenet and Nestlé. Sign up and start the event days with their fresh insights and approaches!
Day 1 - Formula 1
Winning the CX race: How Formula 1 adapted to new expectations for fan experience in the pandemic.
Gregory Morris, Senior Brand Research Manager, Formula 1.

Greg will be getting up especially early for the succeet21 community ? and will be joining us live from England. We first heard him present a F1 topic some time ago in Berlin, and we are convinced: really worth it! Enjoy!
Day 2 - Freenet
Brand touchpoint market research – impact on UX design of surveys. A Case Study
Anke Schramm, Head of Research, and Sven Eichhorn, Researcher, Freenet AG.

Anke and Sven will be giving insights into a central project at Freenet! Their keynote presentation will be in German. Anke was a speaker at Research & Results once - and is now happy to join succeet21 with her colleague Sven. We are looking forward to their session!
Day 3 – Nestlé
Driving a consumer-centric ORG. It’s about ‘what‘ not ‘how‘.

Florian Heyden, Consumer & Market Insights Leader, Switzerland, Nestlé Switzerland.

Florian recently made an exciting contribution at the digital event Qual360 Europe – so we immediately invited him to join us. He will be speaking live from Geneva – on a brand new topic, of course. Welcome to succeet21!
Experts‘ Statements
We asked the industry experts:
Which are the current industry topics and trends that are particularly relevant to your company at the moment? What innovations will you be showcasing at succeet21?
Read here and in the next newsletter issues what our exhibitors have to say about it!
Actively contribute to the customers‘ success
“As an internationally operating research and consulting institute for consumer research and user experience consulting, our goal is to bring the user and consumer perspective into the creation process of products and services. In this way, we actively contribute to the success of our customers. We operate in a wide range of industries, from automotive to banking to medical technology. In the medical technology sector in particular, we are continuing to expand our portfolio, which we would like to present in this context. Driven by the desire to make our contribution to a better world, we have developed the Creatables method with our partners: With this method, we show companies how successful innovations can be developed from the need for sustainable transformation. You can get a first insight into the method at our virtual booth at succeet21.“
Beate Irmer, Managing Director
Spiegel Institut
Closer to life
“We are looking forward to discussing how implicit methods like emotional analysis and eye tracking can add unique consumer insight when developing, testing, and marketing products or services. We will showcase several recent advancements from Tobii Pro, with a special focus on demonstrating how they make measuring consumer attention and emotion more accessible. You will see that implicit research has not only adapted to the new landscape that research has transitioned to, but has also moved a lot closer to life.”
Jon Ward, Vice President EMEA,
Tobii Pro
Valuable: real consumer voices
"We look forward to being part of succeet right from the start. Today it is important for companies to offer their customers a perfect customer experience and customer service. Customers not only share their recommendations, wishes and criticism on social media, but also all across the web. What are the consumers’ problems, what do they think about certain products and services and what are the opportunities for companies? These real consumer voices are extremely valuable for all further marketing and business decisions. At succeet21, learn how Brandwatch solutions can help you make the right decisions using the right data."

Thomas Grünberg, Senior Marketing Manager - Global Campaigns, Brandwatch
More succeet21 event news
Our presentation program is online
Plan your agenda and register now
Cutting-edge topics, top-class speakers: succeet21 offers you about 60 presentations from 14-16 April. Join us - simply by clicking. Take a look at the program on our website and register directly for the individual sessions just by clicking the orange buttons.
And please don’t forget to register for the whole event. This will save you time when the sessions you have registered for start. Thank you!
Official Networking Party on day 1 of succeet21
The Research Club - our party partner
Networking at its best - not only for party animals ? What would a trade show be without a party?! We are delighted to have The Research Club as the renowned organiser of our first official virtual networking party! Meet colleagues from near and far, take part in the online chat and quiz! Music will of course be provided on the virtual dance floor.
The party will take place on the first evening of the event, 14 April, from 6 to 9 pm. Participation is free of charge - register here.

The Research Club would be happy to receive a small contribution towards the running costs – you can select this as an option when registering.
See you at the party - latest.
Industry News
Séissmo graphics tutorial
Behind the (graphic) scenes!
Qualitative market researchers deal with a lot of text and consumer verbatim. It is crucial to have the content illustrated and presented in a both attractive and digestible way for our customers to grasp it. A short tutorial with graphic designer Daniela Bak – on the Séissmo website.
quantilope Insights Report 2021
Automation and AI – and the future of market research
More than one in two of the respondents (55 percent) complain about too little time for research projects. Around 80 per cent lose too much time trying to understand or waiting for results. For 71 percent of the surveyed automation and AI are the future of market research. These are just some of the findings of quantilope's Insights Report 2021. More info and download here.
Last but not least
Recommend us to others
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succeet GmbH | Im Baumstückle 45 | 71334 Waiblingen
Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 |
Handelsregister: HRB: 775067 | Registergericht: Amtsgericht Stuttgart
Vertreten durch: Heinrich Fischer und Simone Waller-Klink
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