succeet GmbH
Newsletter • 9 June 2021
The past two days were all dedicated to BVM Congress. Now we would like to provide you with some highlights and pics.
Save the date: 27-28 October succeet21 in Munich.
After our virtual trade show, the realisation of the presence event is the main focus for us, of course. More info below.
In this newsletter please also find: news from our exhibitors quantilope, Cint and GapFish – and the new BVM board.
Best regards – and: let's succeet together!
succeet21 news
Munich event 27-28 October 2021
succeet21 – full speed ahead
Bild: Messe München
We have started to work on the realisation of part two of our hybrid event concept: the presence trade show in October.There has been a lot of tailwind, and we are absolutely confident that we will be able to host the market research fair at the MOC Munich.
Stay tuned: Christine Heizmann, Director Events MOC Munich, will soon reveal her take in an interview for our readers.
On our website please find information about the event, which we will be adding to step by step. We will be happy to keep you up to date in the newsletter and via our LinkedIn page.
succeet21 presence event – check it out:
See you in Munich! ?
A good read: on the website you can find a recent interview with the succeet managing directors Simone Waller-Klink and Heinrich Fischer on the Munich trade show. Check it out – it's in German.
Review BVM Congress 2021
BVM congress, 7-8 June 2021
Creative approaches – and: tasty beer tasting
This year's BVM congress "Personas vs. Segments – What's the Story?" offered exciting insights and innovative approaches. It took place as an online event on 7 and 8 June with almost 200 participants.
succeet was there as a cooperation partner – we congratulate BVM on their inspiring event!
Award ceremony – state of the art
BVM Innovation Award 2021 goes to: DB CX-Impact Simulator.
  • Ingo Sander, rc-research & consulting;
  • Johannes Lüken, IfaD Institut für angewandte Datenanalyse;
  • Dr. Carsten Erfgen, DB Fernverkehr.
Photo: Hernik Hübschen (presenter), Johannes Lüken (IfaD), Sabine Menzel (award jury), Ingo Sander (rc-research & consulting), Carsten Erfgen (DB Fernverkehr) and Heiko Gothe (BVM) – from the left.

BTW: there were 12 submissions this year. What's striking is the focus on cooperation, says laudator Sabine Menzel – rarely does a company apply by itself, "a mix of methods for a strong result" is the trend.

succeet is particularly pleased about the three nominations because each of them involves a 'succeet21 virtual' exhibitor: Bilendi, IfaD, SKOPOS! 

You can read more about the award winners – including the category 'young researcher' – here, on the BVM website, in German.
Best of FAMS – great job!
Laudator Hartmut Scheffler:
"FAMS vocational training has never been a self-runner. Motivating has always been important. (...) There will be no 'business as usual', no stagnation in FAMS training because it's both right and important for the industry."
Best of FAMS 2021more details on the project here (in German). 
Best of FAMS 2020: more details on the project here (in German). 
Pecha Kucha – to the point
The Pecha Kucha session turned out to be an interesting format with seven concise presentations. The following three presentations on creative approaches in target group research scored best in the audience voting and were expanded upon in a panel discussion:
  • From Zero to Hero. How to unearth hidden potential for Gen Z and Millennials in the beverage category. Anton Kozka, Happy Thinking People.
  • Marrying Customer and Survey Data - How brands4friends gained market and customer insight at the same time. Nadja Böhme, Factworks.
  • From Segments to Personas. Or: From strategy to tactics. Dr. Gerhard Keim, Point Blank.
succeet's take: Pecha Kucha – really good!! Especially in combination with longer slots. It's the variety that does it.
Photo: Hernik Hübschen (presenter), Anton Kozka (HTP), Nadja Böhme (Factworks), Dr. Gerhard Keim (Point Blank) – from the left.
Overheard – verbatim quotes
"Companies fail because it is unclear what they stand for. (...) It’s for the management to decide!" 
Prof. Dr. Christian Schulze, Associate Professor of Marketing, Frankfurt School of Finance & Management
"We market researchers should make sure that the personas are actively used in the companies. (...) Bring personas to life and keep them alive, include follow-up measures."
Sören Scholz, CEO Products & Methods, Interrogare
"There are always new questions to be asked because knowledge is infinite."  and
"In some situations I would actually refrain from asking questions. The challenge is: how can I get people to talk without asking them."
Dr. Christiane Quaas, Sanofi Aventis
Tasty delights #bvm21
About 40 congress participants met for a virtual evening event and beer tasting with beer sommeliere Anja Kober-Stegemann – sponsored by mo'web research. So interesting and tasty!
Photo: Herbert Höckel (mo'web), Anja Kober-Stegemann

So, what did we learn?
  • Always store beer upright.
  • Beer does not go bad.
  • Beer as an investment (edition beers – aha!)
  • Beer can be beneficial to health – it all depends on the right amount ?
Before the drinks, the German Market Research Award for special commitment had been announced. The winners are the BVM regional groups, whose digital evening events have met with enormous interest. Congrats!
Industry news
BVM board newly elected
On 6 June, the members of BVM elected the German association's board for the next three years. Dr. Frank Knapp, Psyma, remains chairman. He was confirmed with a large majority (84%). Prof. Dr. Raimund Wildner was elected deputy chairman (76 %). Dr. Kai Bruns, Lilly Germany, Christian Thunig, INNOFACT, and Bastian Verdel, StraightONE, were also elected to the BVM board. Beate Waibel-Flanz, M:Power, is a co-opted member of the board as spokesperson for the regional council. Joerg Ermert, Dr. Thomas Rodenhausen and Martina Winicker did not stand for election.
Cint acquires GapFish
On June 1, Cint acquired the Berlin-based market research company GapFish, which operates the world’s largest ISO-certified online panel community for the DACH region. GapFish was founded in 2012 and today conducts over 2.5 million surveys annually within the DACH region. Now, their more than 300 global customers and more than 40 employees will come under the Cint umbrella.
Cint, provider of software in the digital insights gathering, was founded in 1998 in Stockholm and hosts a large consumer network for digital survey-based research. With the acquisition, Cint intends to enhance their online sample offering, giving access to an additional audience of more than 500,000 highly profiled, double-opt-in, premium quality research respondents across Germany, Austria, and Switzerland.
quantilope strengthens their Europe team
As part of their international growth strategy, quantilope is further expanding their team for the Netherlands:
Amanda van Haaster joins as Senior Research ConsultantAmanda is an expert in the fields of shopper research, storytelling, and research process optimization and has both client and agency experience, having worked for Unilever and GfK and most recently as Research Director for Ipsos NORM. At quantilope, she is part of the team that serves international enterprise clients.
Last but not least
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A note on the newsletter
We are pleased to regularly inform you, dear readers, about news on our events and from the industry. So far, the succeet newsletter has been free of third-party advertising. We would now like to let you know that we are planning to publish advertisements and white papers from our exhibitors and sponsors in the newsletter from time to time in the future. If this does not meet your needs and interests, please feel free to unsubscribe at any time. You will find the link right at the bottom of each newsletter issue. We would also like to point out that if you do not unsubscribe, we will take this as your consent. Thank you very much!
succeet GmbH | Im Baumstückle 45 | 71334 Waiblingen
Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 |
Handelsregister: HRB: 775067 | Registergericht: Amtsgericht Stuttgart
Vertreten durch: Heinrich Fischer und Simone Waller-Klink
© 2021 succeet GmbH
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