succeet GmbH

Newsletter, 12 April, 2021

Kickoff on Wednesday! ? The insights industry will meet from April 14 to 16 for the first virtual succeet21. Attendance is free of charge. Register here now!

Plan your visit to the event – this is what you can expect:
  • exhibition with 80+ stands of both national and international industry players – search and find them easily via the tool "Perfect Stand Match" 
  • agenda with 60 presentations, keynotes, panel discussion – cutting-edge topics and top-class speakers 
  • networking – at the stands, via the networking tool congreet, in the succeet21 lounge, at the party ...
We wish you an inspiring trade show experience with plenty of rewarding business networking. We offer you a wide range of opportunities for this – make the most of them! More details in this newsletter. And also in the attendee guide, which we will provide as a PDF in the lobby at the event.

We look forward to seeing you. Let's succeet together!

Just a quick note: our newsletter is also available in German – you can update your language preferences here.


succeet21 – exhibition


Sneak preview

succeet21 – a look through the digital keyhole


What can participants expect at the succeet21 exhibition? Of course, we couldn't wait and have already taken a look at the stands: what a very diverse, colourful mix! As diverse as the industry. Some examples? Just take a look at the above pic.

Perfect Stand Match

Searching and finding the stands



We will arrange the 80+ stands for you in three halls – alphabetically by company name. Take your time at the event to look around and browse through the exhibitors' digital offerings.
Perfect Stand Match: Search and find stands conveniently according to your research needs with the tool Perfect Stand Match. Create an individual ranking of stands – simply by selecting categories that are relevant to you. Check it out at succeet21!

Action Spots

Special actions of our exhibitors at their stands

Don't miss the special actions that our exhibitors provide at their virtual stands. Some examples – here you go:
  • DataLion: free demo dashboard based on your own data within the DataLion software.
  • Foerster + Thelen Group: we are giving away 10 Fiege beer carrier sets, a special highlight from our favorite brewery in Bochum.
  • IFAD: get to know one of nine IfaD statistics tools for free - for your real data.
  • Q | Agentur: order free T-shirts, designed with MR tasks or jobs.
  • Rogator: experience interactive content on current topics and trends such as our demo dashboard, demo panels and much more.
  • StraightOne: raffle of 5 effect card sets worth 289,- Euro each.
  • Teststudios Germany: raffle – with a little bit of luck, become the owner of a new iPhone.
  • THG Fluently: want to kick-start your next translations project with up to 35% off? THG Fluently will be hosting a raffle throughout succeet21.
  • Tobii Pro: participate in the Tobii Pro raffle to win 1 month of free online eye tracking.
  • management consult: knowledge that counts. Estimate correctly and win a bottle of "Impfstoff" wine.
  • INNOFACT: As a customer or good partner, send your statement or birthday greetings for their 20th anniversary. A Bosebox will be raffled among all entries.


succeet21 - Networking

Attendee networking via congreet

Find the right people, expand your professional network


Make valuable business contacts. Filter out exactly those from the crowd who share your interests and research needs – via the networking tool congreet, powered by INFO GmbH. Based on matching keywords, you will expand your professional network and get in touch with one another via text and video chat.


How to congreet:

  • register
  • define profile and interests
  • view and compare search results (cf. pic)
  • get in contact via text/video chat
We would like to thank our cooperation partner INFO GmbH for supporting the use of the tool. An easy way of networking for the succeet21 attendees, all day long.

succeet21 Lounge powered by Frenus

Networking in a relaxed atmosphere at virtual tables


Networking & exchanging can be a challenge – especially in virtual events. We are very happy to offer you an innovative solution that allows you to easily meet.

Take a seat in the lounge and chat, talk and make video calls with your fellow seatmates. In case you have reservations about sharing your webcam or voice - or just don't feel like it after hours of video calls: we're happy to announce that text chat is also available.

Open networking takes place every day from 2:00 – 4:30pm.

Join our evening event on Thursday, April 15, from 6:30 to 9 pm: Round-up & Networking. We are looking forward to the evening with a very brief official program (Market Insights Fun Facts & Award for longest "virtual journey") followed by networking to wrap up the day.
The lounge is open:
  • Open Networking: April 14-16, 2:00 - 4:30 pm. CET
  • Evening Event: April 15, 6:30 - 9 pm.
No registration, just drop in. See you there!

Agenda Highlights


60 presentations – for free

It’s all about first-hand insights

succeet21 offers you 60 presentations – cutting-edge topics, from the world of research, data and insights. Attendance is free of charge.
Register via the agenda on our website or in your dashboard.

succeet21 Keynotes

Start your day at the event with the keynotes – every morning at 9 a.m. (CET Europe/Berlin).

Day 1 – Formula 1

“Winning the CX race: How Formula 1 adapted to new expectations for fan experience in the pandemic.“
Greg Morris, Senior Brand Research Manager, Formula 1, will get up really early for the succeet21 community ? and will be presenting live from the UK. Enjoy!

Day 2 – Freenet

„Brand touchpoint Marktforschung - Auswirkung auf UX Design der Befragungen. Eine Case Study.“
Anke Schramm, Head of Research, and Sven Eichhorn, Researcher, Freenet AG, will provide us with insights into a central project at Freenet. We are looking forward to their session! It will be held in German.

Day 3 – Nestlé

“Driving a consumer-centric ORG. It’s about ‘what‘ not ‘how‘.“
Florian Heyden, Consumer & Market Insights Leader, Switzerland, Nestlé Switzerland, will be speaking live from Geneva. Welcome to succeet21!

succeet21 panel discussion

Where are the major agencies heading?
On day 2, April 15, starting at 5:40 p.m., the topic will be "Where is the journey of the major market research agencies headed?" Industry and sales figures for market research have shown that the reorganization of the big houses (GfK, Nielsen, Kantar, Ipsos) is in full swing. The industry is reshuffling. Where do major German market research agencies see the fields of activity in the future?
A panel discussion with Andreas Pohle (Kantar), Ralf Ganzenmüller (Ipsos) and Hartmut Scheffler, moderated by Holger Geißler (

The session will be followed by the evening event in the succeet21 lounge. We look forward to seeing you around!




Experts‘ Statements

We asked the industry experts:
Which are the current industry topics and trends that are particularly relevant to your company at the moment? What innovations will you be showcasing at succeet21?
Read here and in the next newsletter issues what our exhibitors have to say about it!

A holistic view

“We see the continuous, ever-increasing challenge in bringing insights from different information sources together. This holistic view is both required and enabled by the proliferation of data and digital economy. Data silos are a major barrier and breaking them is – despite technological advancements – still difficult. We are continuously investing in being our clients’ partner in enabling such a holistic view, building analytics capabilities and our consultancy practice. At succeet21 we will show two of our data fusion approaches, including examples how category leaders are using already.“
Jessica Rainalter, Associate Director SKIM

Opening an ear toward consumer voices

“IFF International is now FFIND. The name on the one hand reflects the old acronym IFF, and on the other hand shows the dawn of the digital age. The way people communicate has changed. 20 years ago, there were no social media, smartphones or voice assistants. With the traditional methodologies of Market Research, collecting data has become more challenging. We have evolved digitally, not forgetting our origins. We have found ways to be smarter, to adapt our existing methods and do market research differently: offering CATI@Home - via a digital platform, sampling/recruitment via social media - exploiting the power of visual contact through webcam interviews - leveraging the spread of voice assistants to open an ear toward consumer voices.“

Alessandro Imborgia, Global Client Director, und Ennio Perini, Sales Manager FFIND

Looking to the future

“There is a clear trend in the industry towards do-it-yourself tools. But in our view, they bear the risk of quality losses in data collection and analysis. We take up this topic and examine it from different perspectives. To do so, we present the current DIY tool landscape and also look to the future: how can DIY tools, which are obviously desired by customers, still guarantee high-quality research? How can this be combined with the desire for very rapid results? We will present our tools for this purpose: Norstat.Live and NorstatExpress."
Sebastian Sorger, Managing Director, Norstat

Research Technology

„Research Technology (ResTech) is the trend that is most relevant to Lucid. ResTech is an umbrella term for the software and tools that help platforms, agencies, and brands target, deliver, and analyse their insights initiatives. It focuses on the complex systems used to collect survey data from target audiences. Lucid believes that better technology enables customers to complete projects faster, get more flexible pricing, and reach a larger audience. We will showcase the capabilities of our programmatic marketplace, and how it continues to improve the way we deliver results to users.“

Fabian Goeing, Country Manager, Germany, Lucid

Strongly positioned

“At Talk Online Panel we see a general demand for more sample. In addition, we perceive a change in the nature of the projects, influenced by Covid. Even stronger is the increasing relevance of behavioral data, working with big data and finding ways to combine both. Our sister company Reppublika is a strong facilitator here. On the ‘news’ side we are happy to have continued growing. In 2020 we opened our Munich office which enables us working closer together with our offices in the German speaking area and CEE. This empowers us serving domestic as well as international clients with the help of our panels in 25 countries in Europe.”

Marc Leimann, CEO Talk Online Panel

A new level

“If only we had known what a watershed 2020 would be! The pandemic had a profound effect on market research, it speeded up the processes of digitalization and automation. Clients needed to completely re-think their customer strategies, challenging research professionals to make sense of the ‘new normal‘, and identify its potential. In line with these trends, JTN invested intensively in integrated do-it-yourself new products that bring complex research concepts to the wider audience, empower researchers and bring sample integrity / data quality to a whole new level. We are eager to tell the world about them at succeet21.“
Danyo Dimitrov, Managing Director, JTN

More succeet21 event news


Important facts in a nutshell

succeet21 – what participants need to know

  • virtual trade show with large exhibition and presentation program
  • participation is free of charge for trade visitors
  • April 14-16, open all day, booths staffed from 9 to 6, presentations start at
    9 am (CET Europe/Berlin)
  • In our presentation program you can create your individual agenda: sign up for the individual lectures; you will receive a confirmation e-mail with a log-in link for each session selected.
We wish you a successful trade show. Enjoy the event!

Partners and sponsors of succeet21

A warm thank you for the excellent cooperation!

It’s about time to say thank you to our partners and sponsors for their great support:

Premium Partners


Cooperation Partners


Media Partners
Party Partner

Official Networking Party on day 1 of succeet21

The Research Club - our party partner

Networking at its best - not only for party animals ? What would a trade show be without a party?! We are delighted to have The Research Club as the renowned organiser of our first official virtual networking party! Meet colleagues from near and far, take part in the online chat and quiz! Music will of course be provided on the virtual dance floor.
The party will take place on the first evening of the event, 14 April, from 6 to 9 pm. Participation is free of charge - register here.

The Research Club would be happy to receive a small contribution towards the running costs – you can select this as an option when registering.
See you at the party - latest.


Last but not least

Recommend us to others

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Do take a look and follow us! 

succeet GmbH | Im Baumstückle 45 | 71334 Waiblingen
Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 |
Handelsregister: HRB: 775067 | Registergericht: Amtsgericht Stuttgart
Vertreten durch: Heinrich Fischer und Simone Waller-Klink

© 2021 succeet GmbH
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