succeet GmbH
Newsletter • 21 July 2021
  • A visit to the TrendSet: the first Munich trade show after the lockdown gave us a very good idea of what it feels like at trade shows now.
  • As fresh as it gets: succeet21 venue MOC Munich goes for fresh air.
  • How to become an exhibitor at succeet21.
  • News and reading tips. Check them out below.
succeet21: 27–28 October, in Munich.
Further information incl. exhibitor list and hall plan on our website
Best regards – and: let's succeet together!
succeet21 • news
Attending TrendSet, first Munich trade show after the lockdown
Nothing compares to personal encounters ?
Finally back: trade shows in Bavaria. succeet’s Simone Waller-Klink and Heinrich Fischer attended TrendSet on 10 July, international trade show for interiors, inspiration and lifestyle – first Munich pilot event after the lockdown and guest event of Messe München.
Simone's and Heinrich's impressions: good throughout! Here’s their take.
  • The good mood was striking – both among exhibitors and visitors to the order fair: "Whoever we spoke to – everyone was happy that there are finally trade shows again."
  • Access for visitors was uncomplicated. Vaccinated, tested or recovered people were admitted only: "We had the proofs on our mobile phones – just had them ready with the admission ticket, done."
  • Amazing: there were hardly any restrictions for the stands in the halls. "It actually felt the way it had always felt. And the exhibitors we spoke to were happy."
After this dive into the new trade show reality, we are looking forward to our Munich event succeet21 all the more. You too?
Photos: succeet GmbH
And how does the organiser of TrendSet sum up the event? 
Here is a very brief excerpt from their recent press release and some pictures:
TrendSet Summer 2021: Successful pilot exhibition 2021 in Munich, Germany.
  • Sensational mood. High level of satisfaction.
  • 16,633 trade visitors. Visitor increase of nearly 30% compared to 2020.
  • Enthusiastic exhibitors and good sales figures.
TrendSet showed how trade fairs held in person can be conducted safely and successfully in the current pandemic situation. Subsequent trade fairs throughout Germany will also benefit from the findings during trade fair and exhibition operations in the second half of 2021.
Air hygiene at the MOC Munich, venue of succeet21
Fresh air only
In response to our request at Messe München GmbH, we received the following information about the venue of our event, MOC Munich:
  • All exhibition halls at MOC are operated exclusively with fresh air. They do not run in recirculation mode. The same volume of air as is blown in is extracted and led out of the hall. So there is a permanent supply of fresh air.
  • The fresh air in the hall is completely replaced there once an hour.
Photo: Messe München GmbH
succeet21 – with special topic CX 
Book your stand now
An extra panel event and a presentation series on CX: that's the succeet21 special "Customer Experience (CX)"
Become a succeet21 exhibitor and book your stand and presentations.
Photo: 18802398 © Alexsalo
The industry
Management change at Ipsos
Nathalie Roos will be the new Ipsos CEO
Ipsos Global announced the appointment of a new Chief Executive Officer: Nathalie Roos will lead the company as of 28 September. Current CEO and co-founder Didier Truchot will continue to be with the company as Chairman of the Board of Directors.
Read more at – here.
Read more at (in German) – here.
Stan Sthanunathan joins quantilope as board advisor
Famous support
Market research industry leader Stan Sthanunathan is joining quantilope as a strategic board advisor. He will accompany the global growth strategy of the international insights automation technology provider. Stan Sthanunathan significantly transformed the departments and management of insights teams at leading international brands such as Unilever and The
Coca-Cola Company.
The Research Club returns to F2F
London Summer Party
The Research Club will be returning to Kia Oval Cricket Ground, London, for their annual rooftop summer party on Thursday, August 12. Info and tickets here.
A contribution from each ticket sale will be donated to CORe – Colour Of Research along with some fundraising on the night to support the work they are doing to promote diversity and inclusivity within the MR community.
Recommended reading (in German)
◾️ CARE research: a white spot in the insights industry

Although care is a perennial topic in the German media, it tends to lead a shadowy existence for most market research companies. It's time to clear up a few prejudices and misunderstandings and show how wide the CARE spectrum really is.
An article by Stephanie Hollaus, Head of CARE at Ipsos – read it here.
◾️ Florian Keusch and Bella Struminskaya, DGOF, on GOR 21
The 23rd General Online Research conference (GOR) will open its virtual doors from 8 to 10 September 2021. Florian Keusch and Bella Struminskaya explain the content orientation, focal points and new topics – check out the interview here.
Last but not least
Recommend us to others
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Do take a look and follow us! 
succeet GmbH | Im Baumstückle 45 | 71334 Waiblingen
Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 |
Handelsregister: HRB: 775067 | Registergericht: Amtsgericht Stuttgart
Vertreten durch: Heinrich Fischer und Simone Waller-Klink
© 2021 succeet GmbH
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