succeet GmbH
Newsletter • 1 September 2021
  • succeet21 CX Summit: presentations, panel discussion, reading tips
  • companies you will meet at the trade show: our 80 exhibitors
  • succeet21 – one trade show of many: a closer look at this autumn's Munich trade show calendar
succeet21: the trade show for the insights industry, 27–28 October, in Munich.
More details incl. exhibitor informationexhibitor list and hall plan on our website
Best regards – and: let's succeet together!
succeet21 • event news
Customer Experience
succeet21 CX Summit
We are very pleased to announce – in cooperation with – our special: the succeet21 CX Summit. With a series of exciting 30-minute live presentations on customer experience. Check out the topics that have been sent to us so far – announced in the language of the respective presentation:
  • „Customer Centricity dank Insight Community – wie Mercedes-Benz und Daimler Mobility agieren“ – Sandra Klaunzler / Kai Blask, Kantar
  • „Ihr Unternehmen hat einen guten NPS? Gratulation! Und jetzt? Warum der NPS noch lange nicht genügt…“ – Nayeli Tusche, Spiegel Institut
  • „Return on CX Invest – worauf es im CX Management wirklich ankommt“ – Matthias Kraus, Ipsos
  • „Customer Centricity Mindset® Erfolgsfaktoren für CX im B2B Umfeld“ – Herbert Höckel, moweb research
  • „Aufbau einer automatisierten Feedback-Pipeline mittels offener NPS Umfragen & Online Reviews“ – Maurice Gonzenbach, Caplena
  • „Dieser verflixte ROI: Wie Sie den Erfolg von Customer Experience messbar machen“ – Michael Lersch, Dapresy Deutschland / Volker Wylutzki-Böhme, Forsta
  • „‘XM²‘ als ultimativer USP: Wie CX & Communities zum perfekten Doppelpack für mehr Kundenbindung werden“ – Oliver Kern / Martin Grupe, SKOPOS CONNECT
  • "A CX-Insights Method that Creates Leadership Buy-In" – Frank Buckler, / Maurice Gonzenbach, Caplena
  • "Better insights, quicker decisions and improved user experience from dashboard design" – László Rácz, DataExpert
  • "e-Commerce und CX Research im digitalen Zeitalter am Beispiel der Amazon Testing platform" – Felix Metger, eye square
  • „CX Management im Praxischeck: vom Purpose zum Management am Touchpoint.“ – Peter Pirner, i-CEM Institut für Customer Experience Management

❕ And of course: the panel discussion on how a CX project can become a success – organised and presented by
The succeet21 agenda and registration for all sessions will be published with the start of the visitor registration, in the first half of September. So more on this shortly! ?

? Please find reading tips on the topic of CX further down in this newsletter.
News from the Munich agenda
Newly arrived: further succeet21 topics
In the last two issues of the newsletter we presented topics from the agenda of the Munich trade show. In the meantime, the list of our presentations has become even longer.
The following new topics have been added:
  • ​Der dm Corona Insight Generator (Q Agentur für Forschung / dm-drogerie markt)
  • enercity denkt Persona: Optimierung des Marketings mittels Segmentierung und Personas (Interrogare / enercity)
  • e-Commerce und CX Research im digitalen Zeitalter am Beispiel der Amazon Testing platform (eye square)
  • System 0 ist der Schlüssel zu Systems 1 & 2 und entschlüsselt Human Insight Technologies (eye square)
  • Better insights, quicker decisions and improved user experience from dashboard design (DataExpert)
  • CX Management im Praxischeck: vom Purpose zum Management am Touchpoint. (i-CEM)

Start-ups will also be part of our agenda:
  • Personal Data Platforms – die Consumer Panels der Zukunft (BitsaboutMe)
  • Ads & Brand Tracking in Smartphone Apps – Performance Messung durch digitale Daten & ohne Fragebögen (Murmuras)
  • Revealing the Customer Journey in Shopping Apps – Search, Product, Purchase Price (Murmuras)
Photo: Wachira Khurimon
Would you like to read up on the other topics again? 
Please find them here: ◾️ Newsletter 18 August ◾️ Newsletter 05 August
The full agenda + registration for the sessions will be available soon – stay tuned ?
From A for ADM to Z for zappi
80 exhibitors at the trade show for the insights industry! From ADM to zappi – all players in one place. That's what you'll find at succeet21, which will take place on 27 and 28 October in Munich. Here you can see which companies will be there: 
Get in touch
Photo: Rclassenlayouts
News and reading tips
Munich – an excellent location for trade show events
Full trade show calendar in autumn
The trade show business is in full swing again: a whole series of events are taking place in autumn – internationally and, of course, also in Germany. Here are some selected examples from Munich, where succeet21 will take place in October.
Take a look at what else is scheduled in Munich – some examples:
  • IAA Mobility 2021, September 07–12, 2021: the leading global platform for the mobility industry. 
  • herCAREER 2021, September 16–17, 2021: leading expo for female graduates, women in specialist and executive positions and female founders. 
  • OutDoor by ISPO 2021, October 05–07, 2021: Europe's largest outdoor trade fair becomes an international platform for the social relevance of outdoor and sports. 
  • EXPO REAL 2021, October 11–13, 2021, International Trade Fair for Property and Investment. 
  • succeet21, October 27–28, 2021: the new leading international trade show for the insights industry. 
  • BEAUTY FORUM MUNICH 2021, October 30–31, 2021: Europe's No.1 autumn cosmetics trade fair. 
  • eMove360° Europe 2021, November 16–18, 2021: International Trade Fair for Mobility 4.0. 
  • productronica 2021, November 16–19, 2021: World’s Leading Trade Fair for Electronics Development and Production. 
  • Heim+Handwerk 2021, December 01–05, 2021: Southern Germany’s largest fair for Living & Furnishing. 
  • just to name a few ... 
Let's succeet together. We look forward to seeing you! ?
CX: reading tips at (in German)
The team has already spoken to some of the speakers of succeet21 CX Summit:
◼️ CX brings the strategic bird's eye view – interview with Nayeli Tusche, Director at Spiegel Institut
◼️ Addressing customers at the right time and in the right place – interview with Oliver Kern, co-founder and managing partner of SKOPOS CONNECT
◼️ The three goals of CX projects – interview with Maurice Gonzenbach, co-founder of Caplena
Please also note their new dossier on customer experience management:
◼️ with an editorial by Peter Pirner, i-CEM
◼️ Peter Pirner's article on the calibration of the NPS – fair calculation or sensible approach to international studies?
Photo: Tetiana SHYSHKINA on Unsplash
This is the place for your company news
We regularly publish selected news from our customers, partners and sponsors in our newsletter. Would you like to be included with your company? Send us your news – company news, job changes, studies ... Get in touch here ✉️?
Thank you very much for the support and cooperation!  ❤️
Last but not least
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succeet GmbH | Im Baumstückle 45 | 71334 Waiblingen
Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 |
Handelsregister: HRB: 775067 | Registergericht: Amtsgericht Stuttgart
Vertreten durch: Heinrich Fischer, Holger Geißler und Simone Waller-Klink
© 2021 succeet GmbH
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