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Newsletter • 6 July 2021

scalability and standardisation: panel with Peter Aschmoneit, Kerstin Klär and Martin Hellich
customer experience: special topic CX at succeet21
cooperation: working together with DGOF
GOR 21, quantilope, IfaD, Gelszus, respondi, Kantar, The Research Club
recommended reading: pharma / health care research

succeet21 trade show: 27–28 October, in Munich.
Further information incl. exhibitor list and hall plan on our website www.succeet.de.

Best regards – and: let's succeet together!

succeet21 • event news

First agenda note for the Munich event

Day 1 – Panel 1

Happy to announce: panel discussion, hosted by Holger Geißler, Managing Director CONSULTING.de, marktforschung.de and succeet GmbH:

Holger Geißler: "The line-up for my first presence panel discussion in what feels like ages is set: on 27 October, as part of succeet21 in Munich, I'll be talking to

Peter Aschmoneit, quantilope
Kerstin Klär, Q Agentur für Forschung
Martin Hellich, Ipsos

on the topic of limits to scalability and standardisation in market research."

The panel session will be held in German.

More details on the Munich trade show succeet21 – here.

A special topic at the succeet21 trade show

Customer Experience – CX

In cooperation with marktforschung.de and in addition to the wide range of topics featured, we will give "Customer Experience (CX)" a special place at succeet21 in Munich:

CX-series of 30-minute live presentations in a special conference room
panel event on "What makes CX projects so successful?", presented by Holger Geißler.

Details to follow shortly.

Become a succeet21 exhibitor!

Booking deadline: end of July. Contacthere.

Photo: 112014872 © Wachira Khurimon Dreamstime.com

succeet and DGOF supporting each other

We believe in partnership

succeet and the German Society for Online Research DGOF announce their cooperation and mutual support with regard to their events: GOR 21 in September and succeet21 in October 2021.

Team succeet is looking forward to an exciting GOR 21. We wish our cooperation partner DGOF all the best for the preparations and a great, successful event! ?

General Online Research Conference 2021 – organized by DGOF – 100% online

GOR is one of the most important international conferences in the field of online research – this year it will take place from Wednesday, 8 September, to Friday, 10 September, as a virtual conference with around 100 presentations, posters, workshops and discussions.

The highlights of GOR 21 include

◾️ the two keynotes:

On Thursday, Mirta Galesic, professor at the Santa Fe Institute, will speak on "Election Polling is Not Dead: Forecasts Can Be Improved Using Wisdom-of-Crowds Questions".
On Friday, Christina Elmer, Deputy Head of Development, Der Spiegel, will speak on "Analytics at its Limit: How the Pandemic Challenges Data Journalism, Forces New Formats and Reveals Blind Spots".

◾️ the panel discussion "16 Tage vor der Bundestagswahl – Die Rolle der Demoskopie für Wahlen" on Friday. In line with the elections in Germany in September, the panel will look at the state of political opinion research. Presented by Holger Geißler, marktforschung.de.

More info on the GOR, this year's programme and registration – here.

Industry news and studies

quantilope expands to the UK

On a journey of growth

quantilope is expanding into the UK market opening an official office in London in July 2021. Georg Wesinger (photo), European Vice President for quantilope, will be responsible for managing the UK business and developing a team of local experts. In 2021, the UK office will hire 10-15 new employees with a focus on sales and research consulting.

Founded in Germany in 2014, quantilope employs more than 200 people worldwide. Their global clients include Danone, FlowersFoods, Pepsi, Nestlé and Telekom, as well as renowned research and consulting agencies such as GfK.

Conjoint study Gelszus and IfaD / respondi panel

Vaccines and preferences

Which COVID vaccine would people in Germany interested in vaccination choose and what does their decision depend on? Gelszus rmm Marketing Research and Institute for Applied Data Analysis IfaD investigated this in respondi's online access panel in a conjoint study using a choice-based conjoint (CBC) – on the criteria of the currently approved vaccines, without specifically naming emotionally charged supplier names. According to the study, the most important factors for the respondents are: as few side effects as possible and as high a protective effect as possible.

Interesting: men do not like to wait for the jab. A comparatively higher preference for a vaccine product that is available particularly quickly can be seen above all among men. They tend to want to be vaccinated more quickly than women and see a particularly high benefit in the vaccines if they can get them in the current month due to good availability.

Global Kantar study for the advertising industry

Data strategies for brand growth

Advertisers want more direct and proactive involvement in the use of data to improve the performance of their marketing. In addition, brands are looking for a closer relationship with their agencies and technology partners to ensure broader access to data. This is according to a recent Kantar study, which combines insights from a global survey of 672 advertisers from 39 countries with TGI market media data from Kantar. You can download the report here.

Study on young people and Corona in Germany / respondi panel

Solidarity: yes. Patience: dwindling.

Young people in Germany continue to abide by the Corona rules. "At the same time, the young generation is at the end of their patience," says educationalist Klaus Hurrelmann. Together with youth researcher Simon Schnetzer, he examined the mood of adolescents and young adults in Germany. For the study, a nationally representative sample of 14-29 year-olds was surveyed in May 2021 on the basis of the respondi panel. Additional qual interviews were conducted for further in-depth analysis.

Overall, the perceived burden of the pandemic is high: 53% report that their mental health has deteriorated, 48% report losing control over their lives. The feeling of loss of control, accompanied by the sense of being deprived of their youth, is the biggest problem, according to Simon Schnetzer: young people need a say in further political decisions; even if their solidarity continues – their patience seems to be dwindling.

The Research Club returns to F2F

London Summer Party

The Research Club will be returning to Kia Oval Cricket Ground, London, for their annual rooftop summer party on Thursday, August 12. Tara Mackay, Global Events Manager: “This venue has put in place all the safety measures and procedures, to ensure that guests are able to network safely, with ample space, fresh air and excellent hygiene.”

Tickets are limited, early bird prices are available. More tickets may be added should restrictions ease further. A contribution from each ticket sale will be donated to CORe – Colour Of Research along with some fundraising on the night to support the work they are doing to promote diversity and inclusivity within the MR community.

Info and tickets here.

Recommended reading on marktforschung.de (in German)

Recent articles on pharma / healthcare

4 success factors for web-based pharma research

Web research is subject to its own laws and conditions. For the healthcare sector, there are also some specifics. This article by Mareike Oehrl, Q Agentur für Forschung, identifies four factors for successfully planning and conducting pharmaceutical research and generating profitable insights.

Read the article here.

Healthcare: optimising instead of just repairing

The healthcare market has changed and – in times of the pandemic – gained in relevance and presence. Anja Kreutzer, SKOPOS, describes her impressions from almost 16 years of pharma and healthcare research, talks about current developments and gives an outlook.

Read the article here.

#succeet21

Last but not least

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