succeet GmbH
Newsletter • 22 June 2021
Great news today from Bavarian trade fair organizer Messe München and from the Bavarian Ministry of Economic Affairs. They held a press conference last week to mark the new start of the trade fair events in autumn in Bavaria – succeet joined in. More details below, the most important thing in advance:

succeet21 Munich event will take place! Save the date: 27-28 October 2021. 
Please find more details about the trade show, the current exhibitor list and hall plan on our website
Also in this newsletter:
  • book your stand for succeet21
  • news from quantilope
  • news from the German association BVM
  • free download from Séissmo 
Best regards – and: let's succeet together!
succeet21 • event news
Press conference „New start of trade fairs in Bavaria“
succeet21 Munich event will take place
A great signal from Messe München and the Bavarian Ministry of Economic Affairs: trade fair events will be held again in Bavaria from 1 September 2021 at the latest – under optimal infection control conditions. This was announced by the Bavarian Minister of Economic Affairs and trade fair officials at their press conference "New start of trade fairs in Bavaria" on 16 June 2021. succeet was there.
Window to the world
"Our concepts are watertight," assures Minister of State Hubert Aiwanger, looking forward to the new start of trade show events in autumn. "The risk of infection at trade fairs is lower than in everyday life." Aiwanger regards trade fairs as "windows to the world", and as "the best economic stimulus package". Bavarian trade fair companies, he says, have earned a top position in the global trade fair market in recent years, which must be maintained. "That is why it is important to now give trade fair organizers, exhibitors and visitors planning security for a successful resumption of trade fair business.“
On the safe side
"A visit to a trade fair must be at least as safe as a visit to a supermarket or DIY store," clarifies Klaus Dittrich. The Chairman and CEO of Messe München is highly confident: "In the past few months we have been working hard on the safety standards and are now excellently prepared for the new start with an optimal safety and hygiene concept."
Thus, in addition to distance, facemasks and traceability of participants, the regulations also include the so-called 3G concept: access is only granted to persons who have been demonstrably vaccinated, recovered or tested (in German: geimpft, genesen, getestet – 3G). On the subject of testing, Dittrich recommends coming to the sites with a valid negative test certificate so as not to waste time at the entrance. Further protection for exhibitors and visitors in the exhibition halls is provided by modern ventilation systems that guarantee a regular and reliable supply of fresh air, as Dittrich assures.
What if COVID incidence rate rises again by autumn? Minister of Economic Affairs Aiwanger says: "From today's point of view, we do not assume that trade fairs will have to be cancelled again" – which he attributes to the 3G concept, the vaccination rate and the mature safety concepts.
Nothing compares to real encounters
Digital events can "build bridges" as state-of-the-art complements to face-to-face events. However, they cannot fully replace real F2F encounters. For Peter Ottmann, first Deputy Chairman AUMA Verband der deutschen Messewirtschaft and CEO NürnbergMesse, presence events score above all in terms of new business: "You look at the exhibitors' offers and realise: they have a solution to a problem that I wasn't even aware of!"
This creates countless opportunities to make low-threshold contact and initiate business – all players are gathered in one place.
All gathered in one place – that's succeet21. We will be happy to present a platform for the entire spectrum of the insights industry in October. We look forward to welcoming you in Munich – there's nothing like meeting in person after all.
On becoming an exhibitor at the Munich event
Book your stand now for succeet21
Bild: Messe München GmbH
Preparations for the succeet21 presence trade show, from 27 to 28 October in Munich, are gathering pace. Be sure to book your stand now at the leading trade show for the insights industry.
Which companies have already booked? You can see this and much more on our website – please find details about the event, which we will be adding to step by step. We will be happy to keep you up to date in the newsletter and via our LinkedIn page.
succeet21 presence event – check it out:
We look forward to seeing you! ?
Industry news
quantilope is expanding its partner network in Europe
In the course of its international expansion, quantilope is expanding its strategic partnerships in Europe. The international market research technology provider’s new partner program is focused on market research institutes and marketing and consulting agencies. Service providers such as GfK, Statista, and LINK are already using quantilope’s insights technology.
The new partner program offers market research service providers various models, ranging from a referral premium (as a referral partner) to a sales partnership that includes marketing rights for quantilope’s Insights Automation Platform (as a value-added reseller).
BVM handbook and digital evening events
There are three news items today from the German industry association BVM, our cooperation partner. Very briefly – with links directly to their sites:
  • the latest BVM handbook of agencies and service providers has been published (it's in German). It offers an overview of service providers for market research in German-speaking countries and contains further industry knowledge. It can be ordered at
  • "Data Storytelling in Market Research: The 'digital campfire' for effective, easy-to-understand insights" – virtual evening event (in German) on Thursday 24 June, 6:30 to 8 pm, with Mark Riggers, quantilope. Registration only today, 22 Junehere.
  • "Everythings counts in large amounts – How do you actually count participants at demonstrations?" – virtual evening event (in German) on Wednesday, 30 June, 6:30 to 8 pm, with Dr Stephan Poppe, Institute of Sociology, University of Leipzig – sign up here
Séissmo on successful interviewing – free download
"Open and Exploratory: How to conduct effective interviews to discover something new" is the title of a compact fact sheet compiled by Séissmo on the occasion of their 20th anniversary. The guide offers essential principles of successful interviewing – download here.
Last but not least
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Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 |
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© 2021 succeet GmbH
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