succeet GmbH
Newsletter, 01 April, 2021
Have you checked out the succeet21 agenda? There are 60 cutting-edge topics from top-class speakers just waiting for you to sign up for. NEW: the panel with C-level representatives of major agencies (Ipsos and Kantar), discussing future opportunities and challenges – more info below.
Register now for succeet21 (14-16 April) – free of charge for insights professionals. Sign up for the event and for the sessions.
succeet21 – that‘s more than 80 exhibitors and about 60 presentations with top-class speakers.
We look forward to seeing you – let's succeet together!
succeet company news
BVM joins succeet as cooperation partner
Mutual support
We are very pleased to announce BVM as our new cooperation partner. The Bundesverband Deutscher Markt- und Sozialforscher e.V. (Federal Association of German Market and Social Researchers) and succeet GmbH will support each other at this year's Congress of German Market Research (June 7-8, 2021, Frankfurt/Main and online) and succeet21 (April 14-16 virtual and October 27-28, 2021 at MOC Munich).
"We are delighted continuing our cooperation with Heinrich Fischer and Simone Waller-Klink, the organizers of succeet21 – which has been proven over many years," says BVM CEO Dr. Frank Knapp. A great compliment that we gladly return!
Read more about it here (in German): BMV Kongress der Deutschen Marktforschung 2021
Panel Discussion
Register now for the panel
Where is the MR industry headed?
It's best to put this session in your calendar right away: Thursday, April 15, 17:40 – 18:30. "Where are the major market research agencies heading?" This is the topic of the panel discussion at the end of day 2 of the virtual trade show.

The industry and sales figures for market research have shown that the reorganization of the big houses (GfK, Nielsen, Kantar, Ipsos) is in full swing. The industry is reshuffling. But where is market research headed? Where do the major German market research agencies see the fields of activity of the future?

A panel discussion with Andreas Pohle (Kantar), Ralf Ganzenmüller (Ipsos) and Hartmut Scheffler, presented by Holger Geißler ( – pictured from left. The session will be held in German.
The session will be followed by a get-together in the succeet21 Lounge (powered by Frenus) to wrap up the day. We are looking forward to seeing you!
Networking #succeet21
Chat tools, stand matching, networking, succeet21 Lounge (powered by Frenus), party
Make valuable business contacts!
Five ways to network: succeet21 offers its participants a wide range of opportunities for establishing contacts and exchanging ideas. line: chat tools (text/video) enable direct contact with exhibiting companies at booths.

2.stand matching: succeet21 integrates a tool that provides each participant with an individual ranking of the booths based on a category selection. networking: succeet21 integrates the tool congreet: it shows registered participants which other participants share their interests and research needs and offers convenient text messaging.

4.succeet21 Lounge (powered by Frenus): get in touch with colleagues and business partners at virtual tables via video chat – on
April 15 at the latest, at the evening get-together following the panel discussion.
5. networking party: in the evening of day 1 (April 14), The Research Club will host the virtual succeet21 networking party. Participation free of charge – register here.
Experts‘ Statements
We asked the industry experts:
Which are the current industry topics and trends that are particularly relevant to your company at the moment? What innovations will you be showcasing at succeet21?
Read here and in the next newsletter issues what our exhibitors have to say about it!
Shaping the market
20 years of INNOFACT – and market research is still becoming more digital! When INNOFACT was founded exactly 20 years ago, online market research was an absolute innovation: this method considerably shortened project lead times and saved the commissioning companies massive costs. INNOFACT helped revolutionising the market. Today it is standard. But digitalisation is far from over, as dashboards, automated coding and data analytics show. And what began in quantitative research two decades ago is now being consistently continued in qualitative research, for example with online focus groups. For INNOFACT, it is therefore in its DNA to continue to invest in digitalisation – and to help shape the market. History repeats itself.

Christian Thunig, Managing Partner INNOFACT
Touching consumers’ minds
“COVID-19 has made our company shut down our neuro labs. It’s paralyzed the usage of central location techniques and the opportunity to answer many important research questions that we were receiving on a daily basis. However, yet again, we’ve learned just how powerful online surveys can be. Fortunately we’ve still been able to reveal what is truly important for consumers, by reaching their emotions from a different angle. In the face of locking down our NEURO metrics, the Response Time Technique has become a prominent and necessary tool. We would like to convey to you that research shifted to the online world, can still touch consumer’s unconscious minds.”
Anna Szydło, Research Director, and Dawid Adamczyk, R&D Project Manager, Neurohm
Becoming a one-stop shop for all research needs
“Covid-19 is an accelerator of digitalization in qualitative research, and probably a hot topic at the moment. Classic face-to-face approaches are being replaced by digital methods. Facilities are increasingly being substituted by online tools. We are actively shaping this change. We are not only investing in panels and processes, but also increasingly in innovative software solutions (SaaS). Our goal is to become a one-stop shop for all our research needs, qualitative and quantitative, online and offline, local and international.”

Stephan Schmid, Managing Director Schlesinger Group Germany GmbH
Betting on quality
“OMI (Online Market Intelligence) bets on quality, therefore we are the only ISO 20252:2019 certified panel provider in Russia, Ukraine, Belarus, Kazakhstan. With OMI online panels you have access to over 1 mln panelists with the deep profiling and precise targeting. We have specialized B2B IT, Physicians, and Patients panels as well. In addition to the traditional surveys we conduct online advertising effectiveness studies using cookie matching and provide online qualitative recruitment.”
Alexander Shashkin, Chief Executive Officer, OMI Online Market Intelligence
Ahead of the curve
“The COVID pandemic has quickly accelerated the remote working trend. Not only office staff was forced to work from home, but also all 800+ interviewers needed to be moved from a callcenter environment to a remote working model. Luckily GDCC had not only the technical infrastructure lined up, but was also ahead of the curve for remote recruiting and –training of new staff and interviewers. As a result we not only were able to make a full switch within a 4 week timeframe, but longer term are now able to expand our coverage drastically compared to the traditional callcenter models where employees are typically hired who live near existing office/callcenter locations.”
Sanne Krom, Managing Partner, GDCC
More succeet21 event news
Important facts in a nutshell
succeet21 – what participants need to know
  • virtual trade show with large exhibition and presentation program
  • participation is free of charge for trade visitors
  • April 14-16, open all day, booths staffed from 9 to 6, presentations start at
    9 am (CET Europe/Berlin)
  • In our presentation program you can create your individual agenda: sign up for the individual lectures; you will receive a confirmation e-mail with a log-in link for each session selected.
We wish you a successful trade show. Enjoy the event!
Partners and sponsors of succeet21
A warm thank you for the excellent cooperation!
It’s about time to say thank you to our partners and sponsors for their great support:
Premium Partners
Cooperation Partners
Media Partners
Party Partner
Official Networking Party on day 1 of succeet21
The Research Club - our party partner
Networking at its best - not only for party animals ? What would a trade show be without a party?! We are delighted to have The Research Club as the renowned organiser of our first official virtual networking party! Meet colleagues from near and far, take part in the online chat and quiz! Music will of course be provided on the virtual dance floor.
The party will take place on the first evening of the event, 14 April, from 6 to 9 pm. Participation is free of charge - register here.

The Research Club would be happy to receive a small contribution towards the running costs – you can select this as an option when registering.
See you at the party - latest.
Last but not least
Recommend us to others
Do your colleagues already know us? Feel free to recommend our newsletter to others.
Further registrations here:
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succeet GmbH | Im Baumstückle 45 | 71334 Waiblingen
Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 |
Handelsregister: HRB: 775067 | Registergericht: Amtsgericht Stuttgart
Vertreten durch: Heinrich Fischer und Simone Waller-Klink
© 2021 succeet GmbH
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