succeet GmbH
Newsletter • 20 October 2021
  • Yay, next week we'll finally kick off succeet21 in Munich! Book your ticket - your voucher code for free attendance is NLSUC21
  • New agenda entries: Netquest, ESOMAR, ReDem and Frenus announcing their sessions – plan your agenda and sign up
  • Sessions in English at succeet21 - an overview
  • Action spots - check out what our exhibitors will have in store for you at their stands, e.g. Spiegel Institut, Foerster & Thelen, Civey, INNOFACT, respondi, Cedura, Genmarc Research, Ipsos, GMO and SKIM
  • Our event platform can do a lot - use the tool, also for networking!
  • Messages from our exhibitors - today: Interrogare, Krämer Marktforschung, Ingress, Genmarc Research, Dynata, Mission Translate, SampleNinja, Spiegel Institut, THGfluently, Schlesinger Group Germany, KERNWERT, september, SKIM, mo'web, Murmuras and Oculid
succeet21: the trade show for the insights industry, 27–28 October, in Munich.
► info, exhibitors, agenda, tickets – here
Opening hours: Wed, 27 Oct: 9:00-18:00; Thu, 28 Oct: 9:00-17:30.
❗️ Visitor admission from 9:00 am. Please have your ticket and VCR proof ready ❗️
VCR check and event check-in: please arrive on time at Hall 4 of MOC Munich Order Center – check in early, don't miss out!
Info for participants who need a Corona rapid test on the event days: There will be a test centre right next to Hall 4 – just around the corner, with a separate entrance. Cost per rapid test: EUR 20.
See you in Munich! Let's succeet together.
succeet21 • event news
Your code for free trade show attendance
The government guidelines on trade shows for the month of October 2021 are in place. For succeet21, this means above all: no limit on the number of visitors.

For this reason, we simplify our registration and voucher code system:
  • With voucher code NLSUC21, you can take part in the event for free.
  • All previous voucher codes remain valid.
  • Voucher codes can be redeemed for all ticket types until 31 October 2021 – even if you have already booked a ticket.
Rogator Roadshow | 21.10. | 11 a.m.: Your own online panel – Case Study
Digital Rogator Roadshow 2021 | Which opportunities does an own online panel offer you and what should you pay particular attention to when deciding and implementing it? In this interview with the food manufacturer Mövenpick, we talk plain language: from the choice of a suitable service provider, from challenges and approaches to solutions, to the detailed procedure in the individual development phases. Sign up now!
New sessions for succeet21
Check out our most recently added presentation topics from Netquest, ReDem, Esomar and Frenus. Take a look at the agenda and sign up now!
Newly arrived:
❗️ More details on the succeet21 sessions and speakers – on our event platform. Please note that pre-registration is required for all sessions. ❗️
More succeet21 highlights were presented in the previous newsletter issues:
  • Intensive Workshops: 5 topics, three identical 45-min sessions each, small groups – Point blank, quantilope, Spiegel Institut, StraightONE, Zappi
  • CX-Summit: two days full program in our special – in presentation room P2
  • Renowned brands presenting first-hand insights: Barilla, Daimler Mobility, dm-drogerie markt, enercity, ING Diba, P&G, SIXT and STABILO
  • Three panel discussions on cutting-edge topics, with leading minds from the industry
  • Start-up presentations: get to know young companies and their focus
English sessions at succeet21
As an international trade show, we not only have exhibitors from all over the world, we also address an international audience. We are thus pleased to offer you a whole range of English-language sessions in our agenda – both live presentations and intensive workshops, in the CX Summit as well as in the start-up slots.
Here's the overview:
Day 1: Wednesday, 27 October
Day 2: Thursday, 28 October
❗️ More details on the succeet21 sessions and speakers – on our event platform. Please note that pre-registration is required for all sessions. ❗️
What's on at the stands – some examples
Spiegel Institut, #112-2: Our motto this year: more than Uxpect. We are immersing ourselves in the urban jungles of the world and therefore also offering visitors international drinks and nibbles at our stand.

Förster & Thelen, #151: From 5 p.m. onwards, we invite you to a merry toast of various beers from private brewery Moritz Fiege in Bochum.
Civey, #174-4: Here you can get popcorn in bags - from the popcorn machine.
INNOFACT, #155: We will be hosting the coffee bar at this trade show again, which has become a tradition by now, with a barista offering freshly roasted and brewed coffee. The queues of coffee-thirsty visitors and exhibitors are legendary and always form when the presentations are on break. INNOFACT is thus once again the meeting point of the trade show.

respondi, #171: This year, our stand is flying the Italian flag, both in terms of content and culinary delights. You can look forward to freshly brewed coffee from our barista, Italian cold drinks and nibbles. There will also be a small Italian surprise for you - just ask us about it!
Cedura, #113: The CEDURA GmbH stand offers drinks as well as biscuits and sweets.

Genmarc Research, #140-1: We are doing a lucky draw. Put your business card in a box at our stand and win a prize.

Ipsos, #112-1: Put your gaming skills to the test with a hand tracking sensor. If you need a refreshment, you are invited to a delicious organic ice cream.

GMO, #172-2: Everyone's a winner at GMO Research! Visit GMO Research's booth and try your luck at 'Spin the Wheel'. Stand a chance to win a grand prize of... shhh we won't reveal it yet! You'll have the opportunity to win it on both days as we will be giving away the grand prize on the first and second day. There are some mini prizes too! You'll be sure to win something.
SKIM, #156-1: Are you up for a sweet treat? Drop by at SKIM booth for a delicious original Dutch Stroopwafel!
Where to find the 80+ exhibitors?
Meet 80+ exhibitors from the entire spectrum of Insights, Data & Analytics at succeet21 – in Hall 4 of MOC Munich Order Center.
The hall plan is ready - plan your visit to the trade show now.
Take a look at the hall plan
Why you should attend succeet21
Read the recent interviews at and ESOMAR:
  • Only one week to go until succeet21, and some sessions are already fully booked - what is the planning status, what can attendees expect, what about Wednesday evening socializing? And anyway, what was ITS World Congress like, a similar B2B event last week in Hamburg?
    "The personal meeting simply has a completely different quality" - (interview in German) with Simone Waller-Klink, Joachim Klink & Heinrich Fischer, at
  • What constitutes the brand succeet? Why should you take part in the Munich trade show?Behind the scenes of succeet21: Simone Waller-Klink in an interview with ESOMAR
succeet21 event platform – info and networking
❗️ As a succeet21 participant, you can register on the event platform to use the full functionality of the tool - for example, to contact exhibitors and also other registered participants, to make appointments and enquiries: the tool provides a networking function. ❗️
Here is an overview of the functions of the event platform:
To the event platform
Search and find the succeet21 exhibitors
On our event platform, exhibitors provide their company information and contact persons/stand staff.

This is how you find the exhibitors:
Use the full text search (pic on the left) as well as the filter function of the tool.
Filter by:
  • company categories: 
    Full-Service Agency, Viewing Facilities/Studios, Offline Field Provider, Online-Access-Panel Provider, Qualitative Research, Media Research, Social Media Monitoring, Software Provider, Survey & Data Collection Software, Associations, Start-up, Consultancy, Translation & Language Services
  • topics:
    Artifical Intelligence & Automation, B2B, Branding & Advertising, CX & Customer Satisfaction, Dashboards & Visualization, Data Analytics / Big Data, Ethnography, Eye Tracking, Innovation & Trend research, Neuroscience & Biometrics, Pricing Research, Segmentation & Target Groups, Sensory Research, Shopper Research / POS, Text Analysis, UX & Usability, Virtual Reality
Check it out
Plan your agenda
We have packed detailed information on all agenda items and speakers for you in our event platform. You can simply scroll through the programme for each day of the trade show - or use the filter function.
Filtering - that's how it works:
  • open the filter function
  • select the desired features (languages, formats, rooms),
  • apply filter
The platform will then display your selection for each day of the event - for example, our intensive workshops. Or: sessions in English, panel discussions, start-up slots, CX Summit ...
By clicking on the red "Request a seat" button displayed with each presentation, you can go directly to the ticket shop where you can request the sessions of your choice.
Check it out
Munich succeet21 Networking Party
We are delighted to have The Research Club on board as our party partner. The Munich succeet21 Networking Party will take place on Wednesday, 27 October, from 7 pm at the Kongress Bar, at Munich's Theresienhöhe.
Please note: tickets are limited and only available from the organiser The Research Club. Access for people who are vaccinated or have recovered – for more details click on the button below.

Enjoy this networking event! Meet colleagues from near and far, try the Bavarian food and beer. Later in the evening, a DJ will provide music.
Info + tickets
Messages from our exhibitors
Finally a trade show again, a real class reunion of the industry
“The whole Interrogare team is looking forward to succeet21 - after two years of absence from Munich, finally a trade show again, a real class reunion of the industry, live conversations and (re)seeing old and new faces. As we are supporters of our industry trade fair from the very beginning, our anticipation is really growing every day and we hope that many will accept the invitation to Munich and spend two exciting and informative days there. We will do everything we can to make this happen and look forward to seeing you there!“
Stefanie Sonnenschein, Marketing & Communication, Interrogare
A top-class industry environment
“Since 2004, we at mo'web research have already been pioneers in online market research. Thus, our presentation at succeet21 is a real must. We see this industry meeting for ‘Insights, Data & Analytics‘ as a valuable opportunity to meet customers and partners at eye level and to immerse ourselves in a top-class industry environment in order to tackle the last part of the year with new inspiration and motivation. Above all the succeet21 topic on Customer Experience is a special concern for us, to which I will contribute a very unique presentation!"

Herbert Höckel, Owner, mo‘web
Presentation mo'web – in German, in CX Summit: Customer Centricity Mindset® Erfolgsfaktoren für CX im B2B Umfeld
A great opportunity to meet our existing and new clients again
"We from Genmarc Research are looking forward to meeting you all at succeet21 and discussing our capabilities and future cooperation. At Genmarc Research, we take a consultative approach with our clients, providing solutions extending programming, fieldwork, hosting and analysis. At present we have 3 global offices, including 2 in Europe and employees which have experience with working with clients across the globe. We believe, this Pandemic has put a bad effect on every individual’s life, and we are glad to attend this event which will give us a great opportunity to meet our existing and new clients again."

Megha Marwah, Team Leader, Genmarc Research
The first real live event in a long time
"After countless online events and video sessions, we are looking forward to the first real live event in a long time. We have used the time and developed many exciting innovations for our survey software keyingress. We will be presenting many of them for the first time at succeet21. After the numerous successful trade shows in Munich in the past years, our expectations are high. However important our new tools are, we are even more excited about meeting lots of long-time customers, colleagues and business partners in person."

Dr. Oliver Kohrmann, Managing Director, Ingress GmbH
We want face-to-face contacts instead of just staring at monitors
"We will attend succeet21 because we finally want to breathe the air of a trade fair again instead of the same old home office air; because we want face-to-face contacts instead of just staring at monitors; because we want to talk without a headset, because we don't want to be dependent on a WiFi-connection to exchange ideas without interruptions and because we want to look our customers in the eye without a screen in between. That's why we at the Spiegel Institut are looking forward to succeet21 and hope that it will be a success for all of us!"

Beate Irmer, Managing Director, Spiegel Institut Mannheim GmbH
Presentation and intensive workshop by Spiegel Institut – in German: 
succeet is an integral part of the MR eco-system
“succeet is an integral part of the MR eco-system and the ability to meet in-person again is fantastic! Given the history expertise of the succeet team, we will be guaranteed that it will be a fantastic show!“

Tariq Mirza, CEO, SampleNinja LLC
The best companies in the Insights Industry will be represented
"At Oculid, we are looking forward to succeet21 because we know the best companies in the Insights Industry will be represented! We were enthusiastic attendees of the virtual succeet in early 2021 and are excited to finally be joining in person. succeet21 is a great opportunity for us to connect face-to-face, catch up and discuss ideas. We are particularly looking forward to presenting market research agencies and CX specialists the possibilities of remote eye tracking studies on smartphones in our talks and at our booth!"

Antje Venjakob, Co-Founder & Co-CEO, Oculid
Important impulses for the industry
"We at KERNWERT are very excited about succeet21, it is one of the first major industry events where real meetings are finally possible again. We would like to support this new beginning, because a successful trade fair gives important impulses not only to us, but to the entire industry. And of course we are looking forward to the opportunity to present our new developments in the field of digital qualitative research, to the personal exchange with customers and colleagues and are excited about the workshops and presentations on current trends and topics."

Dirk Wieseke, Co-Founder and Managing Director, KERNWERT
A big step on the way to the 'new normal' after a long dry spell
“We, Krämer Marktforschung GmbH, are looking forward to the succet21 as it means a big step on the way to the ‘new normal’ after a long dry spell. It became evident in the past that virtual events cannot replace a classic presence event with a focus on the F2F communication at all. The trade show in Munich is the perfect platform for us as a Field Service Agency to meet with existing and potential new customers. We look forward to getting together in person. This year without our famous hot dogs but with meaningful conversations and new insights.”

Markus Albrecht, Managing Director, Krämer Marktforschung GmbH
Gaining insight from leaders in this fast-moving field
"Mission Translate is excited to be exhibiting at succeet21 on 27th & 28th October! As a specialist in supporting the market research industry, we look forward to sharing how we can add value to the sector via our language and research solutions and dedicated approach to client care, as well as gaining insight from leaders in this fast-moving field.“

Hayder Al-Ani, Founder, Mission Translate
Looking forward to meeting you in person
"Customer journeys are not linear. With a multitude of online and offline touchpoints, and their interactions, there are as many individual customer journeys as there are buyers. How can companies gain clarity in this messy omnichannel world and derive practical measures? At succeet21, SKIM experts will present a case study to illustrate how modern analytics & cluster analysis can unravel customer journeys. Come join us at room P1 on 28th Oct 13:45-14:15 or drop by at booth 156-1 to learn more. We look forward to meeting you in person!"
Jessica Rainalter, Associate Director, SKIM
Aljona Melzel, Senior Research Manager, SKIM
Our Inner Child is thrilled to be meeting real people in real life again
“The focus of our research lies on the Inner Child, and our Inner Child is thrilled to be meeting real people in real life again! Meet us at our succeet21 booth, find out about our research, discuss it and talk shop – after endless hours of video conferencing this will be a true highlight. Interested in joining our presentation on October 27 at 10 o’clock? We will show you how only those brands that tap into the power of the Inner Child will be successful.“

Markus Küppers, Managing Partner, september Strategie & Forschung
Nothing beats a face to face chat
“We at Dynata are looking forward to succeet21 as we are excited to meet our clients and partners in person again – nothing beats a face to face chat. The last 18 months brought increasing demand for automation and online qual methodologies – simultaneously, the time respondents are spending on research is competing against an overall bigger set of tasks to do online, which accelerates the need for shorter, more concise survey approaches. It will be exciting to exchange views in person on how the industry has developed & adjusted. succeet21 provides a great opportunity for us all to get back to a 'new normal' with personal contact and the chance to network.”

Conny Ifill, Director Sales, Dynata
Current trends and research approaches and new insights
“We from Schlesinger Group Germany will be at succeet21 in Munich on October 27/28, 2021! For us, suceet21 offers a great opportunity to inform ourselves about current trends and research approaches and to gain new insights. After the trade fair could not take place last year, we are even more looking forward to the personal exchange at our booth this year.”

Bettina Saffer, Vice President Client Solutions, Schlesinger Group Germany GmbH
Happy to finally meet our cooperation partners and clients in person
"As market research newcomers, we're happy to finally meet our cooperation partners and clients in person at succeet21. We’re getting a lot of positive feedback for our technology and data – now we’re excited for live talks."

Qais Kasem, Co-Founder, Murmuras GmbH
Reconnecting with clients face-to-face
"We at THG Fluently (formerly Language Connect) are excited to be able to reconnect with our clients face-to-face at succeet21. Visit us at booth #101 and discover specialist language services designed to scale your market research to global markets.“

THG Fluently
Partners & sponsors  #succeet21
Thank you very much for your support and cooperation!  ❤️
This is what applies at succeet21:
  • VCR as access requirement: vaccinated, checked, recovered persons – with valid proof
  • 1.5 metres minimum distance
  • wearing of medical face masks (surgical masks) in indoor areas. ❗️ However, this does not apply at fixed sitting, standing or working places, as long as a minimum distance of 1.5 metres to other persons is reliably maintained. And: In our conference rooms, the protective mask can be removed at the seat, as the 1.5m minimum distance is guaranteed by the seating. ❗️
    In the outdoor areas, face masks are only compulsory if the minimum distance of 1.5m cannot be maintained.
  • traceability of participants is guaranteed by our online registration
  • hygiene precautions and ventilation on site are provided

    More info here on our visitor website. 
Last but not least
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succeet GmbH | Im Baumstückle 45 | 71334 Waiblingen
Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 |
Handelsregister: HRB: 775067 | Registergericht: Amtsgericht Stuttgart
Vertreten durch: Heinrich Fischer, Holger Geißler und Simone Waller-Klink
© 2021 succeet GmbH
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