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Newsletter · 21 June 2023 |
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- succeet23 – where to stay in Wiesbaden: our hotel allotments
- Week of Market Research WoM24 – save the date: 15–23 April 2024
- News from the industry: BVM Congress: review, award winners | GOR Best Practice Award 2023: shortlist | ESOMAR Congress: discount code | Calendar
- Reading tip: Data quality challenges in the digital age – interview Dynata
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Our events for the insights industry: - 25–26 October 2023: succeet23 in-person trade show and CX summit in Wiesbaden/Frankfurt, Germany
- 15–23 April 2024: Week of Market Research WoM24 online festival
Let's succeet together!
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| | | | Book your hotel rooms for the trade show well in advance. We have already made reservations for you in some hotels: ► Hotel allotments succeet23 On the booking platform, 24–27 October 2023 is pre-set as the travel date, as is the single room option. These dates can be changed manually. Alternatively, you can book your hotel room from the allotments reference: succeet 2023 |
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Partners of the trade show |
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Our sincere thanks go to the following companies who will be supporting the trade show in October as succeet23 partners. Premium Partners |
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| | succeet23 – the current booking status |
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| | | | Which stands have been booked? Which are available? |
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| | | | | Which companies will be exhibiting at succeet23 in October? |
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| | Congress of German Market Research – we were there |
| On 14 June, the BVM Congress of German Market Research took place in Frankfurt am Main, Germany. Simone Waller-Klink and Petra Beißwanger from the succeet team were among the exhibitors there. The event provided a stimulating platform for the exchange of industry experts and gave valuable insights into the latest trends and developments in market research. ► Review BVM Congress by Holger Geißler at marktforschung.de (in German) |
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The 2023 award winners – congratulations! |
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| | | | Lasse Wolfarth, Beiersdorf, and Pascal de Buren, Caplena, for their entry "Was treibt die Sterne(-Bewertung)? KI-gestützte Treiberanalyse von Hansaplast Amazon-Reviews" (What drives star (ratings)? AI-based driver analysis of Hansaplast Amazon reviews) |
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| | | Personalities of the year 2023 |
| Winner Anna Rosling Rönnlund accepted the award on behalf of herself and her husband Ola Rosling. As co-authors of the book "Factfulness", the couple have written themselves into the international bestseller lists. Valid data instead of anecdotal half-knowledge about the world is their credo. |
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| | Young Researchers 2023 – BVM / VMÖ / SWISS INSIGHTS |
| - Dissertation: Dr Melanie Clegg, University of Lucerne: "AI, Algorithms and the Consumer: How Transparency Affects Perception and Adoption of Algorithmic Technologies" (pictured right)
- Master's thesis: Jessica Wagner, Pforzheim University of Applied Sciences: "Vorhersage der Wirkung von Katalog-Marketing durch Einsatz von Causal Machine Learning. Entwicklung eines Katalog-Uplift-Modells mit Beobachtungsdaten für das Mode-Unternehmen Walbusch Walter Busch GmbH & Co. KG" (Predicting the effect of catalogue marketing using causal machine learning. Development of a catalogue uplift model with observational data for the fashion company Walbusch Walter Busch GmbH & Co. KG)
(pictured left)
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| | | Best of FAMS 2023 – ADM / BVM / DGOF |
| The winning team from the Joseph-DuMont-Berufskolleg (JDBK), Cologne, with their topic „Evaluation des Distanzunterrichts während der Covid-19-Pandemie 2020/21 an unterschiedlichen Schulformen“ (Evaluation of distance learning during the pandemic Covid 19 2020/21 at different types of schools). Pictured from left to right: Dr Otto Hellwig, Chairman DGOF, Laura Thornton, Sofia Bitiutckaia, Zafer Karahasanoglu, Isabel Samplatzki, Max Sieglen, Selina Scherer, Niklas Krause, Mirco Dietrich, Ute Schneiderbauer and Dr Jörg Maas, Education Director FAMS, Bettina Klumpe, Managing Director ADM. (Photos of the award winners: BVM/Christian Augustin) |
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| | | | "AIs like ChatGPT challenge the quality of market research data" Data quality is quite often a black box in market research. For this reason, Dynata has made it its business to provide an insight into the possibilities of AI-based quality testing. The institute shows how it goes about obtaining good quality interviews as well as identifying inattentive and fraudulent participants. Interview with Oliver Frangakos, Dynata ► Read it now |
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| | GOR Best Practice Award 2023 – the shortlist |
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The nominated case studies are: - "Better Together in Speed, Agility and Quality" by Katja Birke & Christopher Kuptz (Produkt + Markt)
- "Application of AI: LLM Models in Practical Market Research with Special Focus on ChatGPT" by Andreas Woppmann (Advise Research), Katrin Mattusch (Hochland) and Tabea Weißmann (Advise Research)
- "Calm Down and Push the Predictive Demand Scoring (PDS) Button to Revitalize Brand Growth" by Steffen Schmidt (LINK), Sara Jermann (FOCUSWATER, Rivella, Marianne Altgeld (LINK), Désirée Koller (Rivella & Enertea), Matthias Biedermann (LINK) and Nikolas Petschen (Rivella)
- "Deeper Target Group Understanding Through Artificial Intelligence" by Silke Moser (GIM) and Niklas Mrutzek (Erason).
As part of GOR 23 (20–22 Sept), the competition will take place on Thursday 21 Sept at the University of Kassel, Germany. ► Info and registration for the conference |
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ESOMAR Congress: Discount for our readers |
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Are you interested in attending ESOMAR Congress 2023 in Amsterdam from 10–13 September? With the code CONGRESS2023_SUCCEET you will receive a 20% discount on the ticket price. ► Congress info and registration |
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| | Calendar of industry events |
| - And make a note for next year:
April 15–23, 2024: Week of Market Research, WoM24 (mainly online)
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Fresh input, inspiring exchange – that's what our three events will provide: the succeet23 trade show and the CX summit in October. Get in touch and book now. |
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Info for those interested in visiting the trade show: |
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Send us your news releases |
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In the newsletter section featuring the industry, we publish selected news from our partners and clients. Would you like to be included with your news? Mail your releases to info@succeet.de – thank you. |
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succeet on the web and on LinkedIn |
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News on the succeet events can also be found on our website and via LinkedIn: |
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succeet GmbH Im Baumstückle 45 | 71334 Waiblingen | Germany
Phone: +49 7151 90 383 90 | Mail: info@succeet.de | Web: www.succeet.de
Registration Court: District Court Stuttgart, HRB 775067
Managing Directors: Heinrich Fischer, Holger Geissler, Simone Waller-Klink |
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marktforschung.de
