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| Newsletter • 20 April 2022 |
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- WoM sessions in English on May 16 and 17: great topics from Rogator, intervista, Happy Thinking People, JTN, FFIND, Q Agentur, Truth Consulting ❕
and a panel discussion on HR – sign up for the sessions now
- Purchase decision, brand relationships, design sprint, mind behavior gap, consumer journey, data viz, agility – all from the great variety of WoM topics: Interrogare, Produkt + Markt, Q Agentur, StraightONE, mindline and Ipsos
- WoM live networking events: Berlin (Civey / eye square) and Düsseldorf (moweb) – save the date and sign up
- succeet22: book your stand now
- Industry news: quantilope's "2022 Consumer Trends in Sustainability" |
BVM digital evening event on eye tracking
? Our events 2022:
◾️ 9–17 May: Week of Market Research WoM22, online festival
◾️ 20–21 October: succeet22, in-person trade show in Munich
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| Check out the WoM22 agenda and sign up |
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| Sessions in English at WoM22 |
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So excited to announce:
Week of Market Research goes international!
This year, for the first time, we'd like to give our online festival an international flavour – with a whole series of English-language presentations on May 16 and 17. So it's these really exciting topics that you can check out and sign up for now:
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Monday, May 16
10:00h CET: The war for talents – how can the market research industry remain attractive for talents? Panel discussion with HR experts: Graciella Garmann, Norstat, Roderick Bekker, SKIM, Sabine Reiter, Kantar – hosted by Holger Geissler, marktforschung.de ► Check out and sign up 13:00h CET: The successful and versatile online panel: Development and implementation Marina Martin & Fabian Lubauer, Rogator ► Check out and sign up
Tuesday, May 17
10:00h CET: The Path to Powerful Personas Katharina Ladikas and Vlada Gekhtman, Happy Thinking People ► Check out and sign up
11:00h CET: Activating accurate online respondent profiling – AI to the rescue Danyo Dimitrov, JTN ► Check out and sign up 12:00h CET:
FFIND answers: Where traditional market research meets with the most innovative quantitative methodologies Ennio Armato, Alessandro Imborgia, Ennio Perini, Philipp Mutmann, FFIND ► Check out and sign up
15:00h CET:
Support #MRX Ukraine – Networking for the Ukrainian Research Community Oliver Tabino, Q Agentur für Forschung & marktforschung.de/succeet ► Check out and sign up
16:00h CET: Why silence is not always golden: The underrated benefits of market research for PR, illustrated by the case for the World Gold Council Denise Glasemann & Kamaljit Kaur, Truth Consulting ► Check out and sign up
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| WoM topics – new arrivals in the succeet blog |
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| High on emotion – brand relationships |
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Emotions have a lasting effect, especially so in brand relationships. Customers are often not aware of the emotions they associate with brands. And even if they are: measuring emotions in a valid and beneficial way can be a challenge. Sarah Helmich, Produkt + Markt, knows how to approach this – read > |
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| Case study SWR NEWSZONE app – news in "zero complexity" |
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Those interested in a news app for young people might find what they are looking for in SWR NEWSZONE. During a five-day design sprint, the entire basic framework for the app was developed in cooperation between broadcaster SWR and market research agency Q | Agentur. What was the result of the case study? And how can a case study like this succeed in such a short time? Read >
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| Sustainability – the gap between what's said and done |
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When making decisions about buying sustainable products, on the one hand there is the positive feeling of doing something good. On the other hand, there is the negative feeling of spending more money than on products that are not sustainable. Moreover, the actual attitude often does not match the actual action. How to deal with these aspects? Bastian Verdel, StraightONE, on the mind behavior gap. Read > |
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| Agililty – more than just speed |
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Talking to users instead of talking about them – a key aspect in agile market research. What exactly makes agile market research so attractive? Bianca Prommer, GrowFact, and Heiner Junker, Produkt + Markt, in the interview "Agility reduces waste" – read > |
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| Data visualisation: "Can't be done"? – Will be done! |
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Technology and skills are often limiting factors when it comes to data visualisation. A frequent response when talking to service providers is “it can't be done”. But there are a lot more possibilities than many people realise. And some small things and clever gadgets applied to displaying data, UX and interactivity can make the decisive difference needed to convince even the very last, usually important naysayers. An advertorial by Stefan Ruthenberg, mindline. Read > |
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| Getting closer to the consumers |
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Consumer Centricity – there are two approaches to that: one is technology-driven, the other is based on a deep understanding of consumers, their values, lifestyles and needs – the goal is to build a relationship between brand and consumer. "There is very little in between and, in our opinion, the representatives of both sides do not get in touch with each other enough" – says Dirk Mörsdorf, Ipsos – read > |
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WoM22 live networking events – Berlin and Düsseldorf
The future of election polling – American Night in Berlin,
May 9, 17:30-20 h CET, Civey — sign up WeLoveResearch live networking event in Düsseldorf, May 12, 20-23 h CET, moweb — sign up Live festival finale WoM22 on the river Spree in Berlin, May 17, 18-22 h CET, eye square — sign up more WoM22 live networking events to follow soon
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The WoM22 sponsors – thank you all very much!
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◾️ quantilope publishes "2022 Consumer Trends in Sustainability 2022". In partnership with Kraft Heinz, quantilope explores how consumers feel about the topic of sustainability and the actions they are taking to be more sustainable. With a focus on the food sector, the study also identifies three distinct segments of consumers with actionable insights for brands on how to best target them. Read more >
◾️ BVM invites you to their evening event on 26 April, 18:30h CET, via Zoom:
"Eye Tracking – State of the Art and Best Practice Sharing"
- Eye tracking allows new freedoms - typical settings
- What are the different methodological approaches?
- How can eye tracking be implemented on mobile devices or in social media?
- What are the opportunities and challenges of different approaches?
- For which questions does eye tracking offer added value?
- Data evaluation and analysis: what does the data look like and how can it be evaluated?
Experts on board: Michael Schiessl and Christian Göldner, eye square; Antje Venjakob, oculid; Moritz Kassner, Pupil Labs. Sign up > (event will be held in German)
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| succeet22 · Munich trade show |
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| Book your stand and sessions |
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Exhibitor info for the succeet22 in-person trade show is available on our website – here.
We will be happy to advise you on all matters relating to your participation in the event. And we look forward to your booking enquiries – get in touch.
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We publish the latest news about our events and selected news from the insights industry on LinkedIn.
Do take a look and follow us!
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succeet GmbH | Im Baumstückle 45 | 71334 Waiblingen | Germany
Telephone: +49 7151 90 383 90 | Telefax: +49 7151 90 383 90 | info@succeet.de
Handelsregister: HRB: 775067 | Registergericht: Amtsgericht Stuttgart
Vertreten durch: Heinrich Fischer, Holger Geißler, Simone Waller-Klink
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marktforschung.de
