We are pleased to announce the finalists of the first succeet award exclusively in today's newsletter!
In total, there were 14 entries from our exhibitors at succeet23 for the two briefings on the topics "Regional Market Research" and "Generation Z". We sincerely thank all participants for their work and effort. The decision was not easy for the jury, a group of insights managers from Miele, Congstar, Telekom, Johnson & Johnson, and the German National Tourist Board.
The 3 finalists per topic will present their approaches in the final at succeet23.
If you are an corporate market researcher and would like to attend one or both finals, we recommend to register quickly. Seats for these are limited and reserved exclusively for corporate market researchers.
Both finals will be moderated by Sabrina Gehrmann from marktforschung.de. Each of the three finalists will present their approach live, one after the other. The audience will then vote on which finalist will win the succeet award on the topic of "Regional Market Research" and on the topic of "Generation Z".
On Wednesday, 25.10. from 16:45h-17:45h, the final on the topic "Regional Market Research" is on the agenda. When conducting market research studies in small regional units (less than 50,000 inhabitants), the current market research methods quickly reach the limits of feasibility. In the finals, the following three agencies will present their approaches:
- WiseRabbit
- AMR Advanced Market Research
- mindline energy
The second final on the topic "Generation Z" will take place on 26.10. from 15:15h-16:15h. Generation Z stands out for market research studies by being difficult to recruit on the one hand. On the other hand, they stand out because they appear unmotivated and distracted in group discussions, for example. Ideas are to be developed on how Gen Z can be motivated for market research.
The solutions proposed by the following agencies were selected by the expert jury for the final:
- moweb research
- SKOPOS
- Statista
We congratulate all 6 participants for reaching the final and are looking forward to two exciting finals!
Let's succeet together!
P.S. Don't have a ticket for succeet23 yet? Use the voucher code SUC23-NL to get a free ticket for both days of the trade show.
marktforschung.de
