succeet GmbH
Newsletter • 5 May 2022
Your invitation to Week of Market Research WoM22
Just a few more days, and our online festival Week of Market Research will kick off. From 9 to 17 May, more than 90 sessions with cutting-edge topics in market research, CX, UX, AI and much more await you at WoM22.
Check out the WoM agenda and sign up for free – for as many sessions as you like!
For the sessions to be held in English, click here. More details below.
Also in this newsletter: more great WoM22 topics – this time from: eye square, GIM, Produkt + Markt, RONIN, SKIM, Bilendi, Survalyzer, Kernwert, Nordlight, INFO GmbH ...
Kind regards,
the succeet team
Topics in English at WoM22 – sign up
Close to 20 WoM sessions in English ❕
Week of Market Research goes international.This year, for the first time, there will be a number of English-language presentations, webinars, pitches and panels at WoM22. 
You can look forward to exciting topics and top speakers from: Factworks, Frenus, Rogator, intervista, Happy Thinking People, JTN, FFIND, Q Agentur für Forschung, Truth Consulting, Civey (with David Shor, Blue Rose Research), SampleNinja, InsiderCX, Norstat, SKIM, Kantar, ESOMAR, T-Systems international
Thursday, May 12
15:00h CET:
Advanced Conjoint for product and pricing decisions in an online shopping world
Yasemin Özdemir & Alexander Wendland, Factworks
Check out and sign up
Monday, May 16
10:00h CET:
War for talents – How can the market research industry win the battle for talents?
Panel discussion with HR experts: Graciella Garmann, Norstat, Roderick Bekker, SKIM, Sabine Reiter, Kantar – hosted by Holger Geissler,
► Check out and sign up
13:00h CET:
The successful and versatile online panel: Development and implementation
Marina Martin & Fabian Lubauer, Rogator 
Check out and sign up
14:00h CET:
GPS-Tracking with a smartphone app
Beat Fischer, intervista 
Check out and sign up
Tuesday, May 17
09:00h CET:
How Insights Professionals Can Take Advantage Of Smart Products And The Internet Of Things – Case Studies From The Automotive Industry And Connected Cars
Joachim Klink, T-Systems International
10:00h CET:
The Path to Powerful Personas
Katharina Ladikas and Vlada Gekhtman, Happy Thinking People
Check out and sign up
11:00h CET:
Activating accurate online respondent profiling – AI to the rescue
Danyo Dimitrov, JTN
Check out and sign up
12:00h CET:
FFIND answers: Where traditional market research meets with the most innovative quantitative methodologies
Ennio Armato, Alessandro Imborgia, Ennio Perini, Philipp Mutmann, FFIND
Check out and sign up
14:00h CET:
The President's View of the Market Research Industry
Kristin Luck, ESOMAR President, Prof. Horst Müller-Peters,
Check out and sign up
15:00h CET:
Support #MRX Ukraine – Networking for the Ukrainian Research Community
Oliver Tabino, Q Agentur für Forschung &
Check out and sign up
15:00h CET:
Best Practices for Market Insights in B2B within the Innovation & Product Development Process
Thomas Allgeyer, Frenus
16:00h CET:
Why silence is not always golden: The underrated benefits of market research for PR, illustrated by the case for the World Gold Council
Denise Glasemann & Kamaljit Kaur, Truth Consulting
Check out and sign up
Please also note the pitches with speakers presenting in English – here
More great WoM topics – in our blog
Case-Study MindDoc – How the usability of the mental health app can be optimised with UX
Mental health - a topic that has come into focus with the trend towards mindfulness in recent years and forms the core of the MindDoc app. Together with MindDoc, the research agency eye square conducted a study on the use of mental health apps. How was the project approached, what challenges does such a sensitive topic bring with it? And how is the app for online therapies accepted? Interview with Carina de López, eye squareread >
"Experiments have largely replaced introspective procedures"
The choice of method increasingly falls on experiments - why? For Laura Kern, GIM, the greatest advantage of the method lies in the possibility of ascertaining causalities. The typical question-and-answer game has come to an end, and questions to which the respondent cannot know the answer find answers. Read >
"Being close to the customer is indispensable in brand matters"
How can I successfully retain customers in the long term - that's the "one-million-euro question" that marketeers are asking themselves these days. The solution: knowing the needs and motives of the target group and meeting them with empathy. That's the approach recommended by the passionate brand relationship analyst Axel Schomborg, Produkt + MarktRead >
Reaching The Hard to Find Participant – Using Multiple Approaches to Maximise Quality & Response
Consumer panels certainly have their uses when it comes to better understanding consumer opinions and trends among customers or shoppers - but some target groups are much harder to identify and engage in research projects. WoM sponsor RONIN combines new, digital processes based on established methods to maximise the reach and response to studies that are tailored to participants from the B2B and healthcare sectors, or that are designed to target opinion leaders. 
Read >
"No 'one size fits all' for Journey Research"
Customer journeys are becoming increasingly complex and difficult to disentangle. Conventional methods can hardly cope with this complexity. How do we get out of this dilemma? Julia Görnandt from the Berlin market research institute SKIM wants to have found the solution to make customer journeys comprehensible again. Read >
"Qualitative research has many facets, some are very suitable for online, others are not"
In this interview, this year's Week of Market Research sponsors Bilendi and Survalyzer give us their first exciting insights into their events around the topics of dashboards and DIY qual. They also tell us what they see as the top trends in market research and what the "new normal" looks like at their companies. 
Interview with Andreas Knappstein, Bilendi & Christian Hyka, Survalyzer. Read >
"Market research is becoming increasingly creative in its range of methods and consulting services"
Research communities, river sampling and VR - these are among the topics currently occupying the industry. What has happened in these areas, what is new? Dirk Wieseke from KERNWERT, Thomas Donath from NORDLIGHT and Dr. Holger Liljeberg from INFO GmbH will provide insights into their research fields and an outlook on their sessions at Week of Market Research. Read >
Meet up, catch up: WoM22 live networking events
The future of election polling – American Night in Berlin, with David Shor, Blue Rose Research
May 9, 17:30-20 h CET, Civey — more info >
NEW: Market research in times of war – evening event in Cologne,
May 9, 18-22 h CET, rheingold salon — more info >
Afterwork Drink – Get-together in the wine bar Côté Comptoir in Mannheim,
May 11, 18:30-22h CET, Séissmo, Q | Agentur and others (self-pay event) — more info >

WeLoveResearch live networking event in Düsseldorf,
May 12, 20-23 h CET, moweb — more info >

Live festival finale WoM22 on the river Spree in Berlin,
May 17, 18-22 h CET, eye square — more info >
The WoM22 sponsors – thank you all very much!
succeet22: trade show and CX-Summit
Book your stand and sessions
Exhibitor info for the succeet22 in-person trade show is available on our website – here.
We will be happy to advise you on all matters relating to your participation in the event. And we look forward to your booking enquiries – get in touch.
Check out the CX-Summit here.
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Further registrations and newsletter archive here >>
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