WoM23 Week of Market Research


Week of Market Research 2023 will be a colourful online festival for the insights industry that we organise together with our partner marktforschung.de – the largest industry platform in the German-speaking region. The event will be taking place for the fourth time. Week of Market Research 2022 was a great success: 90+ individual events and 7,900+ registrations. We encourage companies from all over the world to join the festival and inspire the audience with their contributions. Sessions can be held in English language at all slots available.

► Booking information: Factsheet WoM23
► Info webinar WoM23: Recording
► Companies that joined WoM22 with sessions and/or as sponsors: Provider directory WoM22 

Participation formats, for you to choose from and combine as you wish to create your very own festival appearance:

1. Festival sponsoring

With the 3 sponsoring packages Exclusive, Premium and Basic you will receive media coverage and visibility in the festival calendar, in the newsletters of marktforschung.de and succeet as well as in the Daily Keynotes.

2. Entry in the festival calendar

You organise and host your Week of Market Research event yourself and provide the technical platform, presentation and follow-up. We will include your event in our festival calendar and market it as part of the festival. Participants will register via the WoM festival calendar. Lists of participants will be available. Optionally, you can record your event and publish the recording in the media library on marktforschung.de – you can benefit from their reach and generate further leads.

3. Webinars / workshops

Webinars and workshops will be organised and moderated by marktforschung.de – you provide the content input and can concentrate fully on your presentation. The format is very similar to the marktforschung.de webinar series. The difference is the central WoM marketing .

4. Tool and software pitches

Topics in 2023: Applied AI · Research Platforms & DIY · CX Platforms · Online & Mobile Qualitative · Text & Social Media Analytics · Predictive and Causal Models · Applied Neuroscience & Facial Coding. In a pitch, three providers will present their approaches to the target audience, one after the other. The order will be randomly chosen in advance. After the pitch, they will receive detailed feedback from the participants via a feedback survey. 

► All Week of Market Research 2023 services can be booked now. Get in touch – we will be happy to help you.