Advertorial Ronin

Reaching the Hard to Find Participant – Using Multiple Approaches to Maximise Quality & Response

Consumer panels certainly have their uses when it comes to better understanding consumer opinions and trends among customers or shoppers - but some target groups are much harder to identify and engage in research projects. Week of Market Research sponsor RONIN combines new, digital processes based on established methods to maximise the reach and response to studies that are tailored to participants from the B2B and healthcare sectors, or that are designed to target opinion leaders.

 

What if you need more than broad consumer profiles?

In these cases, you can’t rely on panels to deliver the breadth and quality of data you need to achieve your market research and insight objectives. A much more considered approach is needed; one that employs a mix of methodologies to identify, qualify, and engage the right people in your research.

There are countless scenarios where research will require a more targeted approach to participant recruitment. These include:

• Technology, finance, healthcare, opinion leaders, academics
• C-suite and other senior decision-makers
• Where the research demands audiences are selected by strict qualification criteria
• Where targeting must be tailored to meet your strict requirements.

With hard-to-reach audiences, a clearly defined sample plan is crucial to guarantee you will get the answers you need. Investing time upfront to build a detailed profile of your participants will really help when it comes to picking the most effective recruitment methods.

Online forums like StackOverflow may prove the best way to source technology specialists in the UK or US, but Xing might be the best source for professionals in Germany. Alternatively, the people you want to engage may simply not be active enough ‘online’ for digital recruitment to be the right solution. For instance, engineers are unlikely to have developed a professional presence on social media and may be more easily accessed through telephone recruitment. Often a single piece of research might also involve several sub-sets of participant types that require different fieldwork approaches. A drug company may need to speak with patients, physicians, and pharmacists. To access these diverse groups of participants a mixed methodology is needed - patients may be found and engaged best through social media, whereas healthcare professionals are best accessed using telephone recruitment.

 

BUILD THE UNDERSTANDING UPFRONT AND WE WILL CONDUCT PRELIMINARY RESEARCH TO IDENTIFY THE CHANNELS WHERE YOUR PARTICIPANTS ARE MOST ACTIVE, TO PROVIDE ACCURATE COVERAGE, REACH, AND COST

 

To help you select a fieldwork approach, we’ve outlined how the three primary methods RONIN employ work and what contexts they are best suited for across Digital, CATI & Online

You can find our guide here: https://www.ronin.com/research-with-hard-to-reach-participants/

HOW WE CAN HELP

End-to-end fieldwork support • Our breadth of capabilities and experience means we can offer support from research design, material development, programming, and translation through to fieldwork and data delivery, across a wide range of geographies and methodologies.

Detailed proposal with itemised feasibility during your project design process • Throughout the proposal stage, we will provide transparent and expert guidance on cost, feasibility, and best practice to set out your fieldwork plan with confidence. • We can help you to find the right balance between turnaround time, the cost of a completed interview and the richness of feedback.

Expert feedback • Comprehensive and realistic feedback on your research objectives, to help you make informed decisions on your insights needs, in consultation with your internal stakeholders. • Leveage the full breadth of our operational capabilities so you can focus on what matters: getting the answers you need from influential stakeholders through to valued customers.

Governance and compliance advice • We can guide you through the complexities of ethics and compliance in the market research sector, both nationally and internationally, to maximise the insight you gain from your research and the data you collect in full compliance of applicable regulations and codes

 

For more information visit www.ronin.com or contact diana.hillig(at)ronin.com for a detailed overview of our capabilities and example case studies.

RONIN are ISO 27001 & ISO 20252 accredited and company members of ESOMAR, The Market Research Society (MRS), Insights Association, IQCS, BHBIA and EphMRA. Ronin Research GmbH is a corporate member of the BVM and the ADM, and adheres strictly to the Quality Standards as well as the Transparency Standards of the ADM.

MRS operations awards winners in 2020 and IQCS award winners in 2021.

 

Advertorial in German: marktforschung.de - here

Picture: picture alliance / Zoonar | Iev Dolgachov