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Are you looking for a partner for all kinds of language services? Then One Global is the right place for you. Read the interview to find out who One Global is and why a collaboration is worthwhile. Read >

Read the latest interview to find out why Qual-Quant is still a hot topic. You can also read about the challenges of incorporating both perspectives and when it makes sense to do without one. Read >

What is the role of Large Language Models in market research? What are the challenges of adopting LLMs and how can companies strike the right balance between leveraging AI capabilities and retaining a human touch when analyzing their insights? Find answers to these questions in the interview. Read >

Read the interview to learn about the benefits of Research and Results Workshops over storytelling, why it's worth the time investment, and how the value and importance of research teams is increasing across the organization. Read >

What is in-app tracking and what is special about it? What insights can be gained with it, what benefits does it have and what role will the collection of behavioral data play in the future? Find out what this new passive measurement technology is all about in an interview with Andrea Eckes from DCORE GmbH. Read >

B2B market research is still in its early stages in Germany. But the need is great, and the number of projects is rising continuously. What are the biggest differences between B2B market research and consumer market research in terms of methods and target groups? What are the challenges and how can B2B International support companies? Read >

You can easily and directly download your free whitepaper, containing valuable information, tips and insights on customer panels in online and mobile market research, with just one click on the button. Learn how to address target groups easily, efficiently and effectively by utilizing customer panels. Discover what factors you should consider when establishing a panel and selecting a panel service provider. Understand which planning steps are relevant and how you can ensure the quality of your panel. Read >

As those who follow me know, I am quite passionate about Voice of the Customer (VOC) Programmes being set up correctly to drive action, engagement and ROI. I have given many speeches, presented at least 50 webinars in 3 languages and given advice to dozens of companies around this topic. Read >

For the first time, an award will be presented at succeet. The award is looking for solutions to two unsolved challenges in the insights industry. An interview with Simone Waller-Klink, Managing Director of succeet, Marco Ottawa, Market Researcher at Telekom, and Andrea Wielpütz, Senior Manager Customer Insights & Analytics at congstar, about the competition. Read >

Data quality is often a black box in market research. For this reason, Dynata has set itself the task of providing an insight into the possibilities of AI-based quality testing in its WoM web seminar. The institute shows how to obtain good quality interviews and how to identify inattentive and fraudulent respondents. Read >

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succeet Blog

SUCCEET BLOG

Interview John Bendel, One Global "We offer a wide range of professional language services in the research sector."

Interview Sören Scholz, Interrogare & Christoph Welter, Point Blank Research & Consultancy "The potential for qualitative and quantitative research in studies is far from exhausted"

Interview Maurice Gonzenbach & Pascal De Buren, Caplena Large Language Models in Market Research

Interview Heiner Junker, Produkt + Markt Maximum impact: How Research and Results Workshops outshine storytelling

"In-App Tracking - a new passive measurement technology."

"There is great potential for B2B market research in Germany."

A Whitepaper of ROGATOR AG, Premium Partner at succeet23 Customer panels in online and mobile market research

Fred Reichheld says 95% of all VOC Programmes are set up incorrectly – is yours?

Interview with Andrea Wielpütz, Congstar & Marco Ottawa, Telekom & Simone Waller-Klink, succeet GmbH A new award for unsolved challenges in the insights industry

Interview Oliver Frangakos, Dynata "AIs like ChatGPT challenge the quality of market research data"

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