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SUCCEET BLOG

At a time when technology and innovation are reshaping the market research landscape, we spoke with Dr. Jessica Schomberg of Produkt + Markt about 50 years of full service, quality and the role of artificial intelligence (AI). Read >

The client of research has changed profoundly over the decades. These are no longer mere clients of research, forced to extract of their insights trough external agencies. Today's clients have substantial abilities to gather their own data and interpret it, at least at a basic level, delegating only a fraction of their projects to research agencies. Find out more about the changing face of the insights client in the free ESOMAR whitepaper. Read >

Where can artificial intelligence help in market research? Are there downsides, and if so, what are they? And what does Germany need to do to keep up with China and the USA? Janina Mütze from Civey answers these and other questions in an interview. Read >

Personalization is not only finally really possible, but is also expected by customers. By focusing on the needs at the touchpoints, not just on general personas, we can make personalization a concept for success. In this article, Stefan Kolle explains how. Read >

Discover how Caplena and ChatGPT compare in text analysis and topic assignment. While ChatGPT excels in human-like responses, Caplena specializes in precise topic assignment with fine-tuning capabilities. Explore how they complement each other in Caplena's latest feature, Summary Generation. Download the free whitepaper. Read >

Are you looking for a partner for all kinds of language services? Then One Global is the right place for you. Read the interview to find out who One Global is and why a collaboration is worthwhile. Read >

Read the latest interview to find out why Qual-Quant is still a hot topic. You can also read about the challenges of incorporating both perspectives and when it makes sense to do without one. Read >

What is the role of Large Language Models in market research? What are the challenges of adopting LLMs and how can companies strike the right balance between leveraging AI capabilities and retaining a human touch when analyzing their insights? Find answers to these questions in the interview. Read >

Read the interview to learn about the benefits of Research and Results Workshops over storytelling, why it's worth the time investment, and how the value and importance of research teams is increasing across the organization. Read >

What is in-app tracking and what is special about it? What insights can be gained with it, what benefits does it have and what role will the collection of behavioral data play in the future? Find out what this new passive measurement technology is all about in an interview with Andrea Eckes from DCORE GmbH. Read >

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