succeet Blog

SUCCEET BLOG

Which touchpoints are key when it comes to improving the customer experience? And which touchpoint mix can be used to optimally address a specific target group? Christoph Spengler, Managing Director of Accelerom, talks about how touchpoint mix modeling can help answer these questions in an interview for his WoM seminar. Read >

As part of Week of Market Research, GIM will be holding two webinars on the topics of "Added value of our customer insights consulting for your company" and "Brands: experience, tracking, growth". We spoke to Dr. Jörg Munkes, Managing Director of GIM, in advance about what visitors can expect from the webinars. Read >

What role does AI play in qualitative market research? Kernwert investigated this question as part of a study with over 100 qualitative researchers. Kernwert spoke to us in an interview about the results of the study and what visitors can expect from the webinar as part of Week of Market Research. Read >

EARSandEYES turns 25 - it's time to celebrate! To mark this great occasion, we sat down with Frank Lüttschwager, Managing Director of EARSandEYES, and had a chat. We wanted to know from him: How did it all start? What were the highlights along the way and what's next? A big thank you and congratulations to the whole EARSandEYES team on their anniversary! Read >

moweb GmbH is 20 years old - succeet congratulates Herbert Höckel and his team! A reason for us to ask Herbert Höckel - Managing Director of moweb - how it all began. What highlights and, of course, lowlights he can look back on and where the journey with moweb is heading. Read >

In the latest interview with Cornelia Völzmann and Sören Scholz from Interrogare, we talk about the concept of mental availability and category entry points. What is mental availability and how does it relate to category entry points? You can find out more about this topic in the article. Read >

Since 2008, the German Society for Online Research (Deutsche Gesellschaft für Online-Forschung; DGOF e.V.) has presented the annual GOR Best Practice Award at the international General Online Research (GOR) Conference. The Award competition is about demonstrating how applying online research and/or data science methods create value and impact. As the next GOR is already in full preparation (GOR 24 will take place from 21 - 23 Feb 2024 at the Rheinische Fachhochschule Köln), candidates for the GOR Best Practice Award 2024 are now being sought. Yannick Rieder, DGOF Board member and GOR Best Practice Jury Chair, gives insights into the Call for Papers and the selection process. Read >

In a world where everyone broadcasts, "listening" is in demand. The market and media research needs new concepts for this. Read an interview with Jens Lönneker about the latest study on media acceptance and media criticism in Germany. Read >

Market research teams have evolved from information providers to active shapers of the customer experience. In our new blog post from Stefan Kolle from Futurelab, you will learn how these teams are adapting to not only provide data, but to derive effective actions and support CX strategies. We will show you the critical steps to successfully navigate this transformation and become a key player in your organisation. Be inspired by the new era of market research. Read >

Read the interview with Johannes Hercher from Rogator AG to find out what online panels are and what benefits they bring. Also, learn all about communities and how companies can ensure that after setting up their own online panel, it remains successful in the long term and brings the desired benefits. Read >

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