succeet Blog


succeet22 is one of the best platforms in Germany – a place for exchange and fruitful ideas. Says Manfred Tautscher, Managing Director at SINUS-Institut, in this interview. The market research agency supports the trade show as a cooperation partner. We also talked about their Sinus-Milieus. Read on to find out which customer studies can be enriched with them and what is important. Read >

Walter Freese (Interrogare) about sustainability
For some years now, the term sustainability has been on everyone's lips and is omnipresent in technical papers and at events – at succeet22, our premium partner Interrogare will be presenting on outsmarting the do/say gap. Depending on one's point of view, sustainability is commonly interpreted as an important distinguishing feature or as a green-washing measure. But what exactly is meant by sustainability? Walter Freese puts the topic into context. Read >

With his presentation "Social Media Market Research with AI Text Analysis for more successful products (with examples from the automotive and electronics industry)" Marc Trömel, Managing Director VICO Research & Consulting, will be attending succeet22. We talked to him about new approaches and method combinations of AI and web monitoring. In this interview, he provides insights into how large-scale social media market research can be automated in human quality. Read >

With Expert Insight Lounge and IN|SPIARY Innovation Community, our Premium Partner Produkt + Markt presents two community formats at the trade show. They allow to get in touch with the target group, get their feedback and use their creative potential. What is the difference between the formats? For which research needs are they suitable? This is what Dr Jessica Schomberg and Natali Pohlschneider will be talking about at succeet22. Here they reveal more. Read >

Would you like to conduct a panel study? Our cooperation partner Rogator provides a free whitepaper with valuable information, tips and insights on the topic of customer panels in online and mobile market research. Also visit Rogator‘s presentation at succeet22: "In three steps to a successful target group panel and online community" Click here to get to the Rogator website where you'll find plenty of info on panels – and the whitepaper for download (in German): Read >

Personas are a great way of bringing customers and target groups or segments to life. But how to create and implement personas - so they really inspire innovation and communication projects? That’s the topic that our Cooperation Partner Happy Thinking People will be exploring and presenting at succeet22. Read on for what’s essential when it comes to personas plus what to look out for – an overview by Edward Appleton. Read >

A powerful market research platform – that’s what Kantar Marketplace aims to be, combining the best of technology, the validated brand strength and innovation models of our Premium Partner Kantar and the expertise of their consultants. At succeet22, Daniela Blenke and Dr. Lisa Stoll will present the tool in a case study from the sweet world of chocolate bars. Their presentation will take place on 20 October, from 10:50-11:20 am (in German). Get a taste of Kantar Marketplace now. Read >

What does it take to build your own online panel or community? Our cooperation partner spidermetrix, a panel provider based in Melbourne, knows. They will travel all the way from Australia to present their services at succeet22. Be sure to stop by their stand 313. And now read their step-by-step recipe for a healthy community / panel – as easy as baking a cake. Or is it...? Read >

Client-side businesses need a new type of data expert – an insight alchemist. Says Dr Parves Khan, CEO of ESOMAR. Are you curious to learn? Come and join the live presentation of our cooperation partner ESOMAR. We are delighted that Parves will be speaking on the second day of succeet22 in Munich. Here she reveals more about her topic. Read >

Interview DGOF
Just recently, the GOR Best Practice Award was celebrated, and at succeet22, the winners from aimpower and Henkel will be presenting their award-winning study – in a DGOF session. And our cooperation partner has even more in store: look forward to the first WeLoveResearch plus in Munich, the new joint networking event of DGOF and moweb, on the evening before the trade show. Find out more here: in the interview with Anna-Lena Kemper from the DGOF office and DGOF Board Chairman Otto Hellwig. Read >

Bitte warten, Verarbeitung läuft ...