succeet Blog


Digital qualitative research works - a discovery made possible by the Corona epidemic. In this interview, Dirk Wieseke reveals the hurdles that this method still has to overcome and why the debate about methods will never lose its relevance. Read >

The world is changing, times are volatile. Increasing uncertainty and the pressure to react to new situations affects everyone, consumers and manufacturers alike. As raw material and energy prices continue to rise, consumers' willingness to pay is decreasing. But does the additional financial burden make consumers more price sensitive? Where are the price thresholds and how should a manufacturer react to a price increase in the market environment? How do market and preferred shares change when different price adjustments are enforced in the market? In her webinar during Week of Market Research, Cornelia Völzmann (Senior Consultant | Marketing Research, Interrogare) will show which methods are available to provide answers and what needs to be considered at the moment. In advance, she answers a few questions here. Read >

Climate crisis, pandemic, war and energy crisis - the fields of tension in which families live today are manifold. Thale Fleming, Meinecke & Rosengarten, gives an overview in her presentation at Week of Market Research. And she elaborates on opportunities for brands to reach families in the world of 2023. Read >

What can't be missing at the Week of Market Research? Absolutely: the WeLoveResearch networking party by moweb and AMR. The event has turned out to be a complete success in recent years and this year, on May 11, high above the rooftops of Düsseldorf, it once again offers the opportunity to review the first week of WoM23 over good food and a few drinks – this time even with a surprise guest. Read >

The trade show for the insights industry, succeet23, will be held in Wiesbaden for the first time in October. That's in the greater Frankfurt area – in the heart of Germany. How is the change of location being received by the agencies? What advantages does the new location offer? An interview with Simone Waller-Klink and Heinrich Fischer about the status of planning – and about how the trade show is to be oriented even more towards the visitor group of corporate insights professionals. Read >

In 2023, the trade show for the insights industry will move from Munich to Wiesbaden, near Frankfurt. Find out about the background to the change of location in this interview with Heinrich Fischer and Simone Waller-Klink. They also give a positive summary of succeet22, which took place in Munich at the end of October 2022. Read >

In marketing, the name of Byron Sharp is nowhere to be missed. His rule for brand growth: brands must be mentally and physically available. But how can brands achieve mental availability? And how can market research provide insights that show marketing the status quo as well as strategies for action? At succeet22, Sören Scholz will be presenting the results of a study that Interrogare conducted to compare the impact of various methods. He will introduce a mix of methods that pave the way for successful brand growth through availability. Here you’ll find out more. Read >

Most companies have recognised the importance of customer experience for sustainable growth. But designing CX successfully can be challenging – says CX expert Nicolas Riedle, Director Pre-Sales CX at our premium partner Kantar. In his presentation at the succeet22, he will show what is important and how to cope with barriers. Here’s an overview. Read >

Why is the trade show important for our exhibitors? What topics do they focus on, what is particularly relevant to them? A number of companies have sent us their statements on this. We have gathered some of the quotes for you here. Take a look right now! You can find all company quotes online in our list of exhibitors. Read >

A mixture of technology, emotions and speed can be experienced this year at our Premium Partner Produkt + Markt: the market research agency will be represented at succeet22 with an exhibition stand as well as several presentations and intensive workshops. Produkt + Markt will bring exciting topics to the event – find out more here. Read >

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