succeet Blog


The webinar with Thorsten Dießner, Partner at INNOFACT, will take place on April 16 as part of Week of Market Research. We spoke to Christian Thunig, Managing Partner of the institute, in advance. He explains who should not miss the webinar and what participants can expect. Read >

Marc Trömel, Managing Director and co-founder of VICO Research & Consulting, explains how you can use AI to generate individual & tailored innovations. He also describes how individual employees can access these innovation impulses and how they can be further specified and developed. Read >

An exclusive trailer gives an insight into Interrogare's groundbreaking webinars that will shake up the industry. Find out how you can catapult your brand to the top with simple methods and discover the revolutionary approaches in brand tracking 2024. Watch the trailer now! (in German) Read >

In an era characterized by digital breakthroughs and technological innovations, Ipsos GmbH presents a glimpse into the future of consumer understanding. Hosted by Dr. Markus Eberl, Chief Analytics Officer at Ipsos, the upcoming webinar promises a revelation of unparalleled importance for the industry. Watch the trailer now! (in German) Read >

Which touchpoints are key when it comes to improving the customer experience? And which touchpoint mix can be used to optimally address a specific target group? Christoph Spengler, Managing Director of Accelerom, talks about how touchpoint mix modeling can help answer these questions in an interview for his WoM seminar. Read >

As part of Week of Market Research, GIM will be holding two webinars on the topics of "Added value of our customer insights consulting for your company" and "Brands: experience, tracking, growth". We spoke to Dr. Jörg Munkes, Managing Director of GIM, in advance about what visitors can expect from the webinars. Read >

What role does AI play in qualitative market research? Kernwert investigated this question as part of a study with over 100 qualitative researchers. Kernwert spoke to us in an interview about the results of the study and what visitors can expect from the webinar as part of Week of Market Research. Read >

EARSandEYES turns 25 - it's time to celebrate! To mark this great occasion, we sat down with Frank Lüttschwager, Managing Director of EARSandEYES, and had a chat. We wanted to know from him: How did it all start? What were the highlights along the way and what's next? A big thank you and congratulations to the whole EARSandEYES team on their anniversary! Read >

moweb GmbH is 20 years old - succeet congratulates Herbert Höckel and his team! A reason for us to ask Herbert Höckel - Managing Director of moweb - how it all began. What highlights and, of course, lowlights he can look back on and where the journey with moweb is heading. Read >

In the latest interview with Cornelia Völzmann and Sören Scholz from Interrogare, we talk about the concept of mental availability and category entry points. What is mental availability and how does it relate to category entry points? You can find out more about this topic in the article. Read >

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