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kvest.com is self-service market research for anyone who needs to make good decisions quickly. Within 48 hours, kvest generates insights for you and answers your questions. In the Pitch Research Platforms & DIY for Week of Market Research, kvest.com presents the kvest test - e.g. a design or concept test - live. The collaboration with the brand with the famous bottle shape provides an application example. Read >

How can a B2B market research community be successfully integrated strategically and utilised operationally? Ansgar Bürger, Strategy Development at Trilux, and Axel Schomborg, Head of Customer & Consumer Research at Produkt + Markt, will address this question in their webinar on 16 April. Read >

Discover the keys to customer satisfaction! Find out in the upcoming webinar with Oliver Kern from SKOPOS CONNECT how the combination of customer feedback and insight communities can become a formula for success for your company. Join us and be inspired! Watch the trailer for the webinar now! (in German) Read >

The world of market research is undergoing a transformation that goes beyond traditional boundaries. In their webinar, which will take place on Tuesday, April 23, 2024, Kathrin Schaarschmidt, Director Qualitative Research, and Dominik Racké, Senior Research Manager at SKOPOS RESEARCH, will open the door to exclusive insights into innovative market research methods. Watch the trailer for the webinar now! (in German) Read >

In our exclusive interview with Jan-Phillip Meier and Yulia Yurchenko from Ipsos, we take a deep dive into the fascinating world of the connection between sporting events and advertising. Find out first-hand how these two worlds intertwine and what trends and challenges the future holds. Read >

The strength of implicit, reaction time-based measurement methods lies in registering spontaneous reactions to brands and advertising materials without distortion. On April 16, Dr. Julia Urbahn, co-founder and member of the management board of the Swiss market research institute Intervista, will provide detailed insights into this approach. Read >

Recruiting and retaining specific B2B target groups, such as veterinarians or farmers, is challenging. Dr. Dirk Aderhold works in Global Agribusiness Research at Produkt + Markt and heads up the research department. In his webinar, he explains what needs to be considered when managing such a community. Read >

Get exciting insights into the current use of artificial intelligence and its impact on the user experience in our interview with Till Winkler and Florian Tress. Find out more about the actual demand for AI and secure your free place on the webinar now! Read >

How does Strategir's MCA® Sustainability Model work? How does it help to measure your company's sustainability communication? Line Kerrad provides answers in an interview before the webinar. Read >

This trailer is the start of an exciting journey! Join us and discover what the Insight Journey from Produkt + Markt can achieve: It helps you and your entire team to see the essentials in any flood of data. Watch the trailer and the interview now. Read >

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SUCCEET BLOG

Advertorial by Dr. Ella Jurowskaja, EARSandEYES Heinz ketchup in the Up & Down bottle – the multi-tasker of the ketchup shelf?

Interview with Axel Schomborg, Produkt + Markt & Ansgar Bürger, Trilux Case Study TRILUX: B2B Community - The power of authentic proximity

Video Trailer for the webinar by Oliver Kern, SKOPOS CONNECT In focus: Video trailer on customer feedback and insight communities

Video Trailer for the webinar by Kathrin Schaarschmidt & Dominik Racké, Skopos Research Innovative qualitative research approaches from SKOPOS RESEARCH

Interview with Yulia Yurchenko & Jan-Phillip Meier, Ipsos GmbH "We have tested more than 40 Super Bowl spots"

Interview with Dr. Julia Urbahn, Intervista "The topic of sustainability has become part of the brand space for our customers in recent years"

Interview with Dr. Dirk Aderhold, Produkt + Markt How to manage B2B target groups

Interview with Florian Tress & Till Winkler, SKOPOS NOVA Reality check: How much AI does the end customer really want?

Interview with Line Kerrad, Strategir "Sustainability strategy can improve brand image and boost consumer confidence"

Interview & Video-Trailer for the webinar by Juliane Nafroth & Katja Behnisch, Produkt + Markt INSIGHT JOURNEY: Video trailer & interview on the web seminar by Produkt + Markt

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