succeet Blog


Understanding customers and meeting them emotionally and empathically is a great art. Especially with the multitude of touchpoints that have been added by the digitalisation push in the last two years. Christoph Spengler, Accelerom, sheds light on this and provides recommendations on how to deal with touchpoints along the customer journey. Read >

The third Week of Market Research will take place in May! moweb and Talk Online Panel will be there as sponsors. In the interview, the companies talk about their "New Normal", top trends in market research and other topics – such as moweb's live WeLoveResearch networking event on May 12! Read >

Chocolaty, creamy, tasty – consumer researcher Dr Sonja Schwarz reveals the power that sensory claims have on consumers. What exactly is behind the food industry's sensory advertising slogans and what needs to be taken into account? Read >

This year's Week of Market Research sponsors INNOFACT and advise research reveal details about the exciting topics they and their colleagues will be presenting at the online festival WoM22 in May. They also answer questions about the "new normal" in their agencies as well as current trends in the market research industry. Read >

Smartphone tracking is becoming increasingly popular in market research. The Swiss agency intervista uses the tool to drive mobility research. What is happening in the field and what challenges will the industry face in the future? Let's talk to Beat Fischer, intervista. Beat will also tell you more about his WoM22 session on the topic. Read >

Week of Market Research WoM22 kicks off in May – with numerous presenations, webinars, events and pitches. The agencies Toluna and Norstat will also be there as sponsors. Frank Drewes, Toluna / Harris Interactive (pictured left) and Sebastian Sorger, Norstat (right) talk about what's going on in their companies, about current topics in the industry and about their WoM22 sessions. Read >

The second succeet in-person trade show will take place in Munich on 20 and 21 October. Simone Waller-Klink and Heinrich Fischer, succeet GmbH, talk about: the status of planning and booking, important innovations and how the insights industry will be able to satisfy its thirst for face-to-face encounters in Munich. Read >

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