Blog | succeet.de

Trade shows continue to be an indispensable element of the business world. They provide a unique platform that offers many benefits to both exhibitors and visitors. While each group has specific objectives, there are also overlaps where both sides benefit equally. In this article, we highlight the common benefits of attending a trade show for both exhibitors and visitors. Read >

In 2024, eye square GmbH celebrates its 25th anniversary. A quarter of a century in which the company has achieved significant milestones. In an exclusive interview, Philipp Reiter, COO and Partner at eye square, gives us a look behind the scenes. We talk about the company's impressive history, key successes and exciting plans for the future. Find out more about eye square's innovative strength and journey - from its beginnings to today and beyond. Read >

Cooperation, cohesion and a good dynamic in a team are crucial for the success of a company. This is why many managers are looking for effective methods to strengthen team spirit. One often overlooked but extremely effective measure is a joint trade show appearance. Find out why in this blog article. Read >

The postponement of succeet to spring 2025 has given the preparation team unplanned time to tackle things that are often neglected. For example, the corporate design has recently been updated. But some changes are also being made to the trade show, which will take place in February 2025. Heinrich Fischer, Simone Waller-Klink and Julia Hentschel talk about the plans for succeet25 in an interview. Read >

Interrogare is celebrating its 25th anniversary this year - a reason to celebrate! We asked CEO and founder Peter Wiegelmann for an interview and asked him about the history, highlights and future of Interrogare. Read >

In the world of survey research, “representative” is a powerful label. But are surveys that are labeled as representative really always meaningful? INFO GmbH takes a critical look at the inflationary use of the term and the responsibility of research institutes. Read >

Discover the future of customer experience with Caplena! Immerse yourself in exclusive webinars that offer you insights into the art of feedback navigation and the use of generative AI. Watch the video trailer now and register to be part of it! (in German) Read >

Market impact models are a dime a dozen. For medium-sized companies, they are often too abstract, too complex and usually not realisable and market-effective enough. The K&A SPICE approach (SPICE for Smart Positioning In Context Experience) is a smart market development tool that provides pragmatic and directly realisable answers to urgent brand management questions via a brand MOT with a small budget. Read >

Stephan Pamp, long-time operator of the crowdworking platform clickworker and co-founder of resonio, shares his insights into quality assurance for online surveys. Learn more about practical approaches to ensuring data quality and register free of charge for the webinar on 22 April to gain valuable strategies. Read >

In an exclusive interview, Lea Schlue provides insights into her passion for data visualisation and explains how she found her way into this fascinating discipline. As an expert in online reporting, she also explains the importance of visually appealing dashboards and their potential for companies. Read on to find out more about the art of storytelling with data and how this can have a lasting impact on business growth. Read >

Page 1 of 14

succeet Blog

SUCCEET BLOG

Blog article by Julia Hentschel, succeet GmbH Synergy effects at trade shows: How exhibitors and visitors benefit equally

Interview with Philipp Reiter, eye square GmbH From the Beginnings to the Future: 25 Years of eye square Market Research on Human Experience

Blog article by Julia Hentschel, succeet GmbH Together for success: Team building through trade show appearances

Interview with Heinrich Fischer, Simone Waller-Klink & Julia Hentschel, succeet GmbH "Knowledge transfer will become more compact and efficient at succeet25"

Interview with Peter Wiegelmann, Interrogare GmbH 25 years of Interrogare - a look back, milestones, challenges and a look into the future

ADVERTORIAL BY DR. Holger Liljeberg, Info GmbH Thoughts on representativeness inflation

Video Trailer for the webinar by Pascal De Buren, Caplena Exclusive video preview of the Week of Market Research with Caplena

Advertorial by Dr. Uwe Lebok, K&A Brand Research & Dr. Harald Berens, M.O.M. Markendienst Nürnberg GmbH Successfully through the brand MOT! More decision-making security, more SPICE and Food 4 Thoughts

Interview with Stephan Pamp, clickworker Practical quality assurance check for online surveys - before and after data collection

Interview with Lea Schlue, Skopos Elements The road to data visualisation: an insight into the world of information storytelling

Stay up-to-date

Quicklinks

succeet23

succeet22

WoM23