27-28 October, 2021
80+ Exhibitors, 60+ Presentations, 3 Panel Discussions,
6 Intensive Workshops, CX-Summit, Start-ups

Welcome to the new leading trade show of the Insights Industry

Benefit from the most comprehensive international "class reunion" for Insights, Data & Analytics with a broad range of topics and deep expertise. Find out about the latest trends, research approaches and practical experiences directly at the booth of our more than 80 exhibitors as well as in over 50 live presentations, panel discussions, Intensive Workshops and the CX Summit. Gain new insights, make new contacts, increase the success of your insights projects.

Let‘s suceet together!


Participate and benefit

Extensive Exhibition

Meet the "Who's who" of Insights Industry providers in one place

Large Variety of Topics

From A for AI to M for Market Research to V for VR: The entire Insights spectrum of topics in presentations, discussions and workshops.

Top Speakers

Learn the latest research approaches, methods and tools from the leading minds in the Insights Industry

Special: CX Summit

Everything about the trend topic Customer Experience in a separate conference track with panel discussion

Networking at its best

Various opportunities for networking and professional exchange within the Insights Community



Over 70 speakers with 60 presentations, panel discussions, and intensive workshops on topics such as Artificial Intelligence, Branding, CX, Data Analytics, Eye Tracking, Shopper Research, Text Analysis, Language Services, UX, VR, and more.

Our Panel Discussions (all Panels in German):

12:15 – 13:00

How can a CX project become a success?

16:45 – 17:30

Limits of scalability and standardization in market research

15:15 – 16:00

The price war in the market research industry


Order tickets now!

Admission tickets can only be purchased in our ticket shop after successful online registration. There will be no sale of admission tickets at the event itself.

All tickets entitle you to visit the exhibition and are a prerequisite for registering for our program (live Presentations, Panel Discussions, Intensive Workshops, CX-Summit, Start-up Presentations).

Please select whether you would like to purchase a ticket or redeem voucher codes for free admission. If you do not yet have a voucher code, please contact one of our exhibitors.

A voucher code is only valid for one day of the trade show. You will need a second voucher code to visit another day of the event.

As we have to control the number of visitors this year for Covid protection reasons, we ask you to actually attend the event in person if admission is free. If you are unexpectedly prevented from attending, please let us know in good time so that we can allow other persons to participate if necessary:

Registration for the agenda
After your online registration and the purchase of your admission ticket (e-ticket), you will receive access to our registration portal for the presentations, workshops and discussions. Here you can submit your participation request for the respective session in advance.

In order to be able to maintain the safety distance in the conference rooms, the number of participants per conference room is limited. The decision on admission to the respective presentation or discussion is made by the presenting company or speaker and you will receive confirmation by e-mail. You can then use the QR code on your admission ticket to conveniently check in to the respective session on site.

For more information on hygiene and safety regulations, click here

For trade show conditions and information on data privacy for visitors click here

Book a train ticket to travel to succeet21 from all over Germany for just 49 EUR here



Premium Partners

Cooperation Partners

Media Partners

MOC Event Center
Hall 4/Atrium 4
Lilienthalallee 40
80939 Munich

Important safety instructions

Due to the Corona pandemic, special hygiene and safety regulations apply, which we will carefully implement. You can therefore visit our event with complete peace of mind.

The „VCR“ („3G“ in German) concept applies to admission to the trade show. Only visitors who have been fully vaccinated, have recovered from a COVID 19 disease or have been tested are admitted. You should definitely read all the detailed information about this in our FAQs for visitors.

Before entering the MOC Veranstaltungscenter, a check of the „VCR“ („3G in German) proof will be carried out in the outdoor area in front of exhibition hall 4. The corresponding proofs are to be kept ready.

Please come to succeet21 already tested: You can get tested at one of the test centers near your hotel, upon arrival at Munich Airport or at one of the test centers in Munich. You can find testing facilities near the MOC Veranstaltungscenter here.

At the moment we are still checking whether we can provide a testing possibility on site at succeet21.

For Journalists

Pre accreditation for media representatives

We want to give all journalists and media representatives access to succeet21 by means of accreditation.

You can be accredited in advance in good time before the start of succeet21. Benefit from this service! This will save you time on site and you can start your visit directly.

Please contact our colleague Alexandra Frank with your request:

Phone: +49 7151 - 9038390

Please enclose proof of your journalistic activity with your request (e.g. copy of your press card). Accreditation is granted solely for the purpose of journalistic reporting.

By receiving accreditation, the ticket holder agrees to allow any film and photo recordings to be made exclusively for editorial reporting purposes. This is generally only permitted during the daily opening hours of events. All other commercial recordings that are not made for the purpose of general reporting require the separate consent of succeet GmbH. It is agreed that succeet GmbH assumes no liability whatsoever with the permission to film and photograph and that the person filming/photographing indemnifies succeet GmbH from all claims of third parties in this context. The filming/photographing party is liable for all damages arising in connection with the photo and film work.

Let's succeet together!